At Saudi International Motor Show, our client Nissan used Augmented Reality to gain best possible exposure and engagement from the visitors.
Client: NISSAN KSA
Industry: Consumer and Retail, Automobile
Objective: To Gain best possible exposure and engagement from the visitors at their stands in the Jeddah Motor Show
Product: Augmented Reality
Brief:Saudi International Motor Show is the region’s largest and longest established automotive event consistently providing the automotive industry with a unique and unrivalled direct marketing opportunity.
Nissan, never to be a step behind the latest style briefed our partner agency to develop an experiential solution geared towards the young sports car enthusiasts and visitors at the motor show.
Linking the activity to social media (Facebook) was another key requirement.
Majority of the visitors to Jeddah Motor show are sports car enthusiasts and almost all of them love to take pictures / Selfies with such cars and share them on social media. We gave them something they could never forget!
We developed an interactive solution to let the visitors choose from a selection of cars (virtual) to take pictures with. Cars that aren’t even there at the event. Select the car of your choice, pose with it and then click a picture with it. The pictures could then even be edited in an instagram like fashion. This meant getting the coolest clicks from the motor show!
The visitor could then share the photos directly on Facebook or take a colour photo print as bragging point to their friends.
Impact: More people clicked their pictures and shared on Facebook from the Nissan stall than any other in the show because of the customisability and quality of pictures.
MotionMagix video wall with augmented reality gave brand an opportunity to reach a larger audience through an offline-online connect.
Client: A leading FMCG company
Objective: To build brand image with the dealers and establish an offline-online connect to reach a larger audience
Product: MotionMagix on video wall
Brief: Dealer events today are not just forums where companies can showcase best practices, trends and other information relevant to the company but are also exciting venues for companies to connect at a more personal level with their dealer network. Dealer events are also a great platform to recognize the contribution the dealers make towards the company’s success and for this the company’s go all out to ensure that the dealers have a great time. A leading FMCG company organized one such event in Delhi for their dealers. Apart from the business discussion that went on, the company also wanted to make sure that their dealers have their fair share of fun and have a unique experience. For this they employed the futuristic capabilities of TouchMagix’s technology and clubbed gesture technology with augmented reality. TouchMagix deployed a huge MotionMagix video wall which displayed some spectacular monuments from across India. The guests using gestures could choose and select the monument in front of which they wanted to be photographed. Once selected, the monument would be displayed on the large screen and the guests could take their picture standing in front of their favourite structure. Once clicked the guests could then post their picture directly from the screen on to their Facebook page. This exercise helped this leading FMCG company to not only engage with the audience present at the location of the event but also provided an excellent way to optimize brand visibility by connection with the thousands via the social media channel using the offline-online connect.
Impact: The interactive technology not only engaged the visitors at the venue but also gave the brand an opportunity to reach a larger audience through an offline-online connect.
Interactive Augmented Reality – With Interactive Wall
An Augmented Reality Experience for Associate Decor’s customers that made them feel various climatic conditions.
TouchMagix takes Augmented Reality one step ahead by creating this interactive Augmented Reality Experience for Associate Decor – India’s largest particleboard manufacturing plant. TouchMagix setup an Interactive Wall where people standing in front of the wall got an experience of standing in rain, sun and various such climatic conditions and learnt about unique offerings of Associate Decor. A very effective educative branding for sure!