At Saudi International Motor Show, our client Nissan used Augmented Reality to gain best possible exposure and engagement from the visitors.
Client: NISSAN KSA
Industry: Consumer and Retail, Automobile
Objective: To Gain best possible exposure and engagement from the visitors at their stands in the Jeddah Motor Show
Product: Augmented Reality
Brief:Saudi International Motor Show is the region’s largest and longest established automotive event consistently providing the automotive industry with a unique and unrivalled direct marketing opportunity.
Nissan, never to be a step behind the latest style briefed our partner agency to develop an experiential solution geared towards the young sports car enthusiasts and visitors at the motor show.
Linking the activity to social media (Facebook) was another key requirement.
Majority of the visitors to Jeddah Motor show are sports car enthusiasts and almost all of them love to take pictures / Selfies with such cars and share them on social media. We gave them something they could never forget!
We developed an interactive solution to let the visitors choose from a selection of cars (virtual) to take pictures with. Cars that aren’t even there at the event. Select the car of your choice, pose with it and then click a picture with it. The pictures could then even be edited in an instagram like fashion. This meant getting the coolest clicks from the motor show!
The visitor could then share the photos directly on Facebook or take a colour photo print as bragging point to their friends.
Impact: More people clicked their pictures and shared on Facebook from the Nissan stall than any other in the show because of the customisability and quality of pictures.
TATA Motors Using Interactivity and Gamification to Drive Up Product Awareness
Tata Motors used MotionMagix™ Interactive Wall to convey information about a serious product in a fun way.
Client: Tata Motors
Objective: To use Interactivity and Gamification to drive up product awareness
Product: MotionMagix™ Interactive Wall
Brief: Among the bigger challenges that brand activation agencies face is launching a product that is intended for consumption by an audience that may be less educated or otherwise less inclined to participate in the traditional brand building avenues. A classic case in point is Trucks within the larger Automobiles category. The buyers are extremely knowledgeable about the products, features and benefits but their media consumption patterns are dictated by their education levels, preference for local languages, semi-urban or rural location and so on. Tata Motors addressed this challenge in an extremely innovative manner through the use of Interactivity and Games. Trucks equipped with the MotionMagix™ Interactive Wall and bright LED displays were dispatched nationwide to go where the target customers were – in the smaller towns and villages. In a colourful and carnival like atmosphere information about the new product and its features was disseminated among the visitors. They were then invited to play a game – drive their truck across a road while avoiding obstacles and pit-falls that a lesser truck would have succumbed to. A special effort was made to use local languages and symbols in an attempt to engage the drivers in their own vernacular. The games were designed to give the players a sense of the capabilities of the truck while engaging and entertaining them and the audience reaction would suggest that the purpose was more than achieved.
Impact: A fun way was used to convey information about a more serious product category while allowing for the specific characteristics and awareness of the target audience.
MagixKiosk™ & MagixFone™ increased awareness of Volkswagen’s environmental policies.
Objective: To increase awareness of Volkswagen’s environmental policies and to demonstrate their commitment to the environment among employees
Product: MagixFone, Multi-touch Magix Kiosk
Brief: As one of the largest automobile makers in the world Volkswagen has always demonstrated an admirable commitment to the environment. Their policies are extensive and often visionary. On the occasion of the World Environment Day they wanted to re-iterate this commitment in the eyes of employees and also to drive up awareness of the various policies and methods. They chose to do this in an engaging game show like format using a combination of the Magix Kiosk & MagixFone. Questions about the environmental policies of Volkswagen appeared on the screen and employees were invited to send in their responses using their phones. The responses were associated with the mobile numbers of employees and tracked through MagixFone. The contest drew such a tremendous response that Volkswagen has decided to run such contests at other locations and around the year. The employee that scores the highest across all of these could be eligible for a grand prize. Policies sometimes get the rap for being dry & un-interesting – not when presented in this manner!
Impact: The interesting approach adopted to drive up awareness of the policies among the many employees was a great success.