Automobiles | TouchMagix Showcase

The MagixFone™ enabled a wide participation while educating Mumbaikars in fun and entertaining ways.

Client: Skoda Automobiles

Industry: Automobile

Objective: To give a completely new and memorable dimension to the re-launch of a well-known luxury brand

Product: Multi-Touch MagixKiosk™

Brief: Automobile brands lead the way when it comes to the use of new techniques and technologies to create a differentiated experience for their customers and this starts at the time of the launch itself – or in this case the re-launch. The Skoda Octavia is a familiar name for luxury car fans in India and when the latest variant was released in India to the media, the channel and partners the event had to be spectacular. A tool Skoda leveraged heavily was a 3D Visualizer that allowed visitors to get a complete experience of the car – everything except actually driving it that is! Multi-Touch MagixKiosk™ with specially designed content allowed visitors to view different variants and colours of the newly launched variant with a touch or a swipe. The inner state was maintained consistent with the model chosen as the visitors viewed the interiors of the car. Once virtually inside they could open doors and windows and also the boot, retract mirrors, adjust handles, open the glove box, turn on and switch off the lights and see the seats as they actually would be. The interactivity brought the 3-D effects to life, a new dimension as it were, while allowing the visitors to get a truly up-close and personal feel of the car.

Impact: Visitors were left dazzled with the new car as well as with this completely unique way of allowing each of them to experience it at their own pace.

Tata Motors promoted the new EX2 Truck using MotionMagix™ technology and recieved never before results.

Client: Tata Motors

Industry: Automobile

Objective: Promote EX2 Truck across multiple cities in India

Product: MotionMagix WALL

Installation Type: Single Overhead Projection on Wall

Brief: Tata Motors is a leading manufacturer of road transport vehicles exporting their automobiles globally. Their newest offering the EX2 from the mini-truck segment was targeted at SME businesses for carrying goods within and inter-city. The challenge was to educate benefits of the truck to the drivers. Tata Motors wanted to move away from the traditional ways of printing brochures, arranging demonstration, offering test rides. Along with the Event Agency QED Communication Agency, we designed an interactive application to engage the target audience into an educative experience. The MotionMagix Interactive Wall was mounted inside a custom built EX2 and the application was Catch Objects using body movements. The drivers needed to collect points by catching the correct features of the EX2 in this Catch Game. Through this interactive game, the drivers, their owners and fleet managers, not only got educated about the loaded features of the EX2 but also became a talk of town at 85 selected cities across 21 states in India.

Impact: Tata Motors effectively promoted the new EX2 Truck using TouchMagix Technology. They got on the spot bookings for purchase across multiple cities in India.