Client: HSBC

Industry: Banking

Objective: To add an element of interactive fun to the event location at a corporate event

Product: MotionMagix™ Interactive Floor, MagixFone™

Brief: The company Annual Day is an occasion for employees to take a step away from the day-to-day and the mundane and HSBC gave it’s thousands of employees just that opportunity in simultaneous events spread across multiple locations. Employees visiting each location walked in over a MotionMagix™ Interactive Floor of impressive proportions. On each floor the HSBC logo was playfully interwoven with 4 different “scatter” effects that came alive as people walked across it. Given the size of each floor 3 separate projectors had to be deployed for a truly interactive experience. A key role was played by the templatized content library developed by the TouchMagix™ team. Selecting the scatter effect from the wide range of effects available in our standard selections enabled the design, installation and deployment of the entire floor across all the locations in an incredibly short time span. Completing the interactive experience was a quiz the employees participated in by using their phones using our MagixFone™ technology. Upto 10 Questions played out in rotation and the participants messaged in their responses. The unusual mix of interactive technologies played a key role in engaging the event visitors.

Impact: The Interactive Floors and MagixFone™ based quiz added a special interactive touch to the Annual Day event.