Tag Archives: Branding

An Interactive Family Affair

The use of interactive technology made the Corporate HR event more engaging and generated greater participation.

Client: PayPal

Industry: E-Commerce

Objective: To make a corporate HR engagement program highly engaging and encourage greater participation

Product: MotionMagix™ Interactive Wall, MotionMagix™ Interactive Floor

Brief

Employee engagement is a key focus area for all companies today. Greater employee engagement helps in employee retention and also helps to boost productivity. When PayPal organized their annual Family Day, among their considerations was not only having an entertaining event but also to ensure a high degree of employee engagement and interaction. In order to make the event more interactive PayPal deployed a MotionMagix™ Interactive Wall and a MotionMagix™ Interactive Floor. While the grown up participants had a great time playing a number of interactive games that tested their capabilities, the children too, were not far behind. The MotionMagix™ Interactive Floor generated a lot of interest amongst the junior members who were seen having a rollicking time and enjoying the event to the fullest. Now that’s what employee engagement looks like when it is coupled with interactive technology!

Impact: : The use of interactive technology made the event more engaging and generated greater participation.

Interactive Augmented Reality – With Interactive Wall

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An Augmented Reality Experience for Associate Decor’s customers that made them feel various climatic conditions.

TouchMagix takes Augmented Reality one step ahead by creating this interactive Augmented Reality Experience for Associate Decor – India’s largest particleboard manufacturing plant. TouchMagix setup an Interactive Wall where people standing in front of the wall got an experience of standing in rain, sun and various such climatic conditions and learnt about unique offerings of Associate Decor. A very effective educative branding for sure!

Media Buyers and Brand Advocates Learn About Interactive Media

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Media buyers & Brand advocates were impressed by these build marketing & promotions plans.

Client: iMedia Brand Summit – Grand Hyatt Goa

Industry: Exhibition, Event, Media

Objective: Expose consumers of advanced media technologies to the many capabilities of the Interactive media

Product: MotionMagix Interactive Floor, MotionMagix Interactive Wall

Brief: The iMedia Brand Summit is among the most prestigious market-focused worldwide events for brands, marketers & agencies alike. The second edition of the event in India was held in the Grand Hyatta Goa for a select, invitees only collection of dignitaries. Media buyers & brand advocates from across the country learnt more about the potential of this exciting medium while interacting with the content in a casual setting.

Impact: The objective of convincing media buyers & Brand advocates to build marketing & promotions plans while considering the many exciting options offered by these interactive technologies was largely achieved.

LG Promotes New Smart Phones using Interactive Technology

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LG promoted their range of smart phones by engaging their target audience with Interactive Wall and Floor.

Client: LG Mobile

Industry: Mobile Handset Manufacturers

Objective: Promote new range of smart phones using interactive technology

Product: MotionMagix WALL & FLOOR

Installation Type: Overhead Projection on Wall combined with Overhead Projection on Floor on a single system.

Brief: LG Mobile was one of the participants at the Mobile Conference in Middle East and wanted to promote their latest range of touch and smart phones. Their idea was to create a gaming interface and then distribute free phones to winners after some competitive games. We created a unique interactive experience by using the MotionMagix Interactive Floor and Wall together on a single PC. The Interactive Floor had videos of LG mobile phones in the background which were revealed as people stepped on it. From here they were prompted to play the exciting catch game on the wall. The idea was to collect multiple points using body sideways movements. Winners were then clubbed together each round to reach final and subsequently to win handsets.

Impact: LG promoted their range of smart phones by engaging their target audience in a fun filled and entertaining game.

Interactive Wall at NIKE Store

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Nike engaged shoppers in the most unique fashion with Interactive wall.

Client: Nike

Industry: Retail

Objective: Enhancing the retail store experience

Product: MagixTouch Multi-Touch

Brief: Nike leads the world when it comes to branding, marketing and retailing of sportswear. When they wanted to revolutionize the retail experience within their flagship Nike stores they decided to go futuristic with a MagixTouch Multi-Touch displays. Shoppers were invited to browse the catalogue of shoes on a virtual shoe rack and flick through the many different models with a simple touch or gesture. The shoppers could also narrow down to a specific model and view more details like shoe-type, features such as cushioning, weight, model name, colors, including a 360 degree view. The shoppers were engaged more deeply with the product and this experience provided a vital connection right up to the actual trial and purchase – a futuristic concept for a product that is well-known for driving the future.

Impact: Nike continues to drive the future along with engaging the shoppers in-store in the most unique fashion. The installations also resulted in more educated shoppers.