Client: A leading mall in Dubai

Industry: Retail

Objective: To leverage interactive technologies to generate excitement among mall visitors at a mega shopping event

Product: MotionMagix™ Interactive Wall

Brief: The Dubai Shopping Festival is the leading retail event of the UAE and among the leading such events in the world. On the occasion the expectation from the many premium malls in Dubai is to keep raising the bar for ways to attract, engage and relate to the many shoppers visiting them. This year a leading mall in Dubai chose to transform into an interactive Wonderland. The mall installed a 100 inch Interactive Wall with specially designed Interactive content and visitors were invited to take a journey through an enchanted wonderland through a game. While playing they encountered obstacles they had to overcome and gifts that they could collect as they progressed on their enchanted journey. A photo of the player could be taken while playing the game and the site offered the opportunity to print the photo out complete with frame – a wonderful keepsake of the occasion. The occasion was made even more memorable for the visitors because they got the opportunity to redeem the points and the gifts they scored in the game for gifts in the real world.

Impact: The interactive game saw enthusiastic participation and since it was in keeping with the overall theme the mall had chosen for the event it served to reinforce the messaging and make it more impactful.