Tag Archives: Event

MotionMagix’s Interactive Floor at Shopping Mall, Myanmar

Visitors gets engaged With MotionMagix I40 feet interactive Walkway.

Client: HOA NGUYEN PHUC BAO
Company Name : The Gioi Vang Pte. Ltd. (SOTRACO Group), Vietnam
Industry: Events
Objective: On the Occasion of lighting festival in Myanmar, Client wants more fun and interactive platform to engage people.
Product: Retail (Shopping Mall)
Brief: The Client Company is dedicated to providing product technology solutions that spans into many fields such as advertising media, entertainment, and many more. On the occasion of lighting festival in Myanmar client wants to engage people in an interactive way.

To facilitate above objective a 40 feet interactive walkway (Interactive Floor) created at HAGL Center (The biggest shopping center in Myanmar) using MotionMagixTM Ultimate the most powerful software, 4 projectors and 4 MagixSense sensors. This made the fun at HAGL Center for everyone present there.

MotionMagix Interactive Wall brings Funniest Interactive entertainment to this Corporate Party!

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MotionMagix Interactive wall makes interactive fun party

Client: Agency (Corporate Party)
Industry: Events
Objective: Have guests entertained
Product: MotionMagix™ Interactive Wall
Brief: This Company at their annual party, wanted to entertain guests with interactive games. Thus a MotionMagix™ Interactive Wall was installed to deliver this. The event was a hit, as everyone enjoyed themselves engaging in interactive games!

Aditya Birla Group wants to engage event visitors in an Interactive Way!

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Visitors shared their opinions in an interactive way!

Client: Aditya Birla Group
Industry: Corporate and Industrial
Objective: MTo induce interactivity and engagement in an event, for guests.
Product: MotionMagix™ Interactive Wall and MagixKiosk™
Brief: Aditya Birla Group interests in sectors such as viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom (third largest in India),
BPO and IT services. At their annual Aditya Birla Group Awards 2015 function, they wanted to have their guests engaged in an interactive manner.
Thus to process this objective, MagixKiosk™ was installed, on which guests typed their wishes which were further shared by displaying them on a MotionMagix™ Interactive Wall. This made the event delightful and memorable for everyone present there.

The Technology Face of Vibrant Gujarat.

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Abbott India showcased their products, events, upcoming plants on multi touch kiosk at Vibrant Gujarat.

Client: Abbott India at Vibrant Gujarat

Industry: Healthcare, Event and Media

Objective: Showcasing company’s details and videos on multi touch kiosk

Product: MagixKiosk™

Brief: Vibrant Gujarat is an annual event organized to promote industries from all over the world in the state of Gujarat. The event provides a platform for investors and industries to interact with renowned business leaders from across multinational companies. More than 3000 companies participated in the Vibrant Gujarat in its 2015 installment. Companies vie to stand out and differentiate amongst themselves, in an event which sees everyone putting their best foot forward. Therefore it becomes an exercise in innovation and creativity, with everyone trying to bring on board the best solution possible.

Abbott India approached TouchMagix for their stall in Vibrant Gujarat. Abbott is one of the biggest names in pharmaceutical industry and known as a highly innovative company. They wanted to use the latest in interactivity to display company information and we suggested a combination of multi-touch hardware and software to make their experience come alive.

A customized content experience was designed to showcase the very latest from Abbott in the form of a video interface. People could click on any part of the screen for a different video to launch. Once could just tap on the screen to start or stop videos or to launch one which they wanted to see from among the rest.

Using the kiosk for knowledge sharing, Abbott could not only engage people to their content but also make sure an experience far superior than any other alternative could be delivered.

Abbott India installed three MagixKiosk at three separate locations in Vibrant Gujarat to showcase their products, events, upcoming plants. They announced the inauguration of some of their major investments in Gujarat.

Impact: A superior interactive experience could be delivered with both style and manner fitting one of Gujarat’s most prominent events.

And the writing on the wall,’Happily Ever After’!

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Making 25th wedding anniversary memorable by showing guests best-wishes SMSes on the big screen.

Client: Wedding party,Dubai

Industry: Event and Media

Objective: Making 25th wedding anniversary memorable.

Product: MagixFone

Brief:

It was their 25th wedding anniversary and for their silver Jubilee, the hosts wanted something that makes the business of sending best wishes as elegant as it can be!
TouchMagix MagixFone was the perfect solution for this event. The seamlessness of MagixFone, which doesn’t ask you to anything more than just send a message through your phone the usual way made it a joy to interact with. The easy setup of MagixFone installation easy. The guests could send Anniversary wishes as phone texts to the couple and they were projected live on a big screen using a projector.
The UI for the message wall was specially designed for the occasion and reflected the theme and décor of the event.
Guests and couple both loved the concept and event was hugely successful. More than 200 people attended the party and an even larger number of messages were shown on the wall.

Impact: The event became more alive when guests could see their best-wishes SMSes on the big screen

Making kid’s birthday parties a fun-filled success!

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An easy way to get kids engaged & physically active in a controlled environment.

Client: Party

Industry: Kids

Objective: Giving unique gaming experience at kid’s party.

Product: MotionMagix^TM Interactive wall

Brief:A 10 year olds birthday is a big deal! And to match the inexhaustible energy levels of those between the age groups of 8-14 and give them the best fun filled moments of the day, MotionMagix^TM Interactive wall is the ideal match for any such birthday parties. MotionMagix^TM Interactive wall for birthday parties is a complete solution offered by TouchMagix and through its partners throughout the world.
The entire MotionMagix^TM hardware/software bundle along with 5-10 games is available for per day rentals for birthday parties. The speed of installation and the total physical fun filled and unique experience it offers kids ensures you can execute the best possible experience for a birthday party.
We provided this client of ours with a set of games including Ice Cream Catch game, Car Race, Table Tennis, Balloons, Coconut Catch and Basketball. These are some of the most loved games by the age group between 8-14.
And just to show much the kids loved it, we saw total number of kids who played on the 8 X 10 projected interactive wall to be around more than 100 in a brief 2 hour period.

Impact: Kids loved playing games like ice cream catch, car race on interactive wall!

Global pharmaceutical giant gets its employees moving and jumping to technology

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Interactive games at a corporate event for employee engagement

Client: Sanofi

Industry: Pharmaceutical

Objective: Employee engagement at a corporate event for leading Pharma Company.

Product: MotionMagix^TM on 60” LCD TV

Brief: Employee engagement is a big priority for any major corporation and it has been ours too over the years. Major businesses like Sanofi in this case look to TouchMagix to create meaningful, memorable and sheer fun filled experiences.
TouchMagix enables corporates to choose from a set of more than 100 games, some more popular than others for purposes of employee engagement. The games are played through bodily gestures and are extremely addictive and challenging.
For Sanofi, we installed a MotionMagix^TM front sensing Interactive wall with a set of 10 games customized to reflect their corporate identity. We used a 60” LCD TV as the display.
As people discovered the installment and games, the desire to personally experience the game play caused a huge rush at the venue. And before the event was even over people started pouring in with request for more such events. If you count success of an event by sheer joy on people’s faces, this was certainly a successful one. We thank our partners and the clients for the overall success of the event.

Impact: The event became successful and served purpose of employee engagement with interactive games on LCD screen.

Finding your way is way more fun

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The interactive display made way finding an engaging and informative exercise at Infocomm 2014.

Client: InfoComm

Objective: To provide a unique way finding solution at a high profile AV event

Product: MagixKiosk™

Brief:When an AV event is as high profile and technology driven as the InfoComm 2014, it is a given that the displays and the way finding solutions have to be equally spectacular. InfoComm chose TouchMagix as their official interactive screen partner to make sure that the visitors get an exceptional experience when they search for the event information. TouchMagix provided 4 interactive MagixKiosks™ which had 32 inch display screens to provide way finding solutions to the visitors. 3 of these MagixKiosks™ were located near the reception and registration area and one was placed outside the seminar hall. The main function of these kiosks was to provide required directions to the visitors. Our way finding solution was, however, far more comprehensive. The kiosks not only fulfilled the primary role of providing directions to the stalls but would also throw up additional information regarding the company and its products as well. People could also get all the information they needed on the seminars apart from providing the directions to the seminar halls, the kiosk also provided bios of the speakers as well making these kiosk more of information centres.
The visitors made full use of these kiosks and we witnessed a large number of people queueing up to operate it and gather information. These information kiosks were a phenomenal success and saw a great appreciation not only from the visitors but the InfoComm officials as well.

Impact: The interactive display made way finding an engaging as well as informative exercise.

A real estate showcase with an interactive feel

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Real Estate Company made an impression on their prospective customers with highly enriched, interactive MagixKiosk™

Client: T Bhimjyani Realty

Industry: Real Estate

Objective: To showcase real estate projects in differentiated format

Product: MagixKiosk™

Brief: The real estate industry is fiercely competitive and it is getting harder to woo the prospective customer. When one of Mumbai’s prominent builders decided to have a product showcase at one of the most prominent real estate exhibitions, they decided to use the interactive capabilities of TouchMagix’s interactive technology to do so. Bhimjyani Realty participated in recent the MHCI Real Estate Exhibition and showcased some of their upcoming properties. However, they wanted their project showcase to stand out from the rest and leave a lasting impression on the potential customers. To do so they deployed the TouchMagix MagixKiosk™ to present project information through visually enriched interactive content. The visitors could see the project designs, features and specifications and also have a look at the project floor plans. Since the content loaded on the MagixKiosk™ is customizable, it also allowed the prospective buyers to zoom in on the visuals for a closer look. This plug and play kiosk helped our client make a huge impact on their visitors since it provided a highly enriched, interactive and differentiated experience.

Impact: The interactive nature of the display attracted a large number of walk ins and generated a lot of interest amongst the visitors of the exhibition because of its innovative and engaging format.

An interactive contest for junior interior designers

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Example of great branding exercise by Promoting an Online property for kids in the Offline world.

Client: Worldoo

Industry: Online Entertainment

Objective: Promoting an Online property for kids in the Offline world.

Product: MotionMagix™ Interactive Wall

Brief:

One of the fastest growing and hardest to impress demographics in the entertainment segment is children. With the elevated exposure that kids have, it becomes imperative to design entertainment to match their intellect. The internet, thus, has become a go-to for most kids and parents in search of entertainment and games. Making such online content more child driven is Worldoo, an online portal where kids can experience a virtual world where they can play age appropriate games and learn new and exciting things. In their promotional event with Hamleys across four locations, Worldoo used the power of TouchMagix’s Interactive Technology to bring this fantasy world to life. Kids played the Worldoo ‘Home’ game, an Augmented Reality 3D game using the power of TouchMagix’s gesture tracking technology. The aim of the game was for participants to decorate a room displayed on the MotionMagix™ Interactive Wall as aesthetically and creatively as possible. Different objects such as furniture, appliances etc. were placed around the room and the children had to drag and drop them into place using gestures. They could also choose different layouts, wall colors and interiors to create their personalized 3D home.

Once the layout was complete the kids could post the pictures of their creations on the Worldoo Facebook page and solicit ‘likes’ to win. This helped to establish a great offline-online connect. The promotion saw great and enthusiastic participation from kids owing to the interactive content and also ensured high visibility that went beyond the physical space.

Impact: : The event saw great participation because of its engaging content and also proved to be a great branding exercise by establishing an offline-online connect.