Tag Archives: Event

An Interactive Family Affair

The use of interactive technology made the Corporate HR event more engaging and generated greater participation.

Client: PayPal

Industry: E-Commerce

Objective: To make a corporate HR engagement program highly engaging and encourage greater participation

Product: MotionMagix™ Interactive Wall, MotionMagix™ Interactive Floor

Brief

Employee engagement is a key focus area for all companies today. Greater employee engagement helps in employee retention and also helps to boost productivity. When PayPal organized their annual Family Day, among their considerations was not only having an entertaining event but also to ensure a high degree of employee engagement and interaction. In order to make the event more interactive PayPal deployed a MotionMagix™ Interactive Wall and a MotionMagix™ Interactive Floor. While the grown up participants had a great time playing a number of interactive games that tested their capabilities, the children too, were not far behind. The MotionMagix™ Interactive Floor generated a lot of interest amongst the junior members who were seen having a rollicking time and enjoying the event to the fullest. Now that’s what employee engagement looks like when it is coupled with interactive technology!

Impact: : The use of interactive technology made the event more engaging and generated greater participation.

JSW Giving a Strong Appeal to its Exhibition Booth

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Visitors of JSW booth at the FICCI India Summit were addressed in a manner designed to inform & impress at the same time.

Client: JSW Steel

Industry: Industrial, Exhibition, Event

Objective: To showcase product & corporate information in a manner designed to stand out from other exhibitors

Product: Multi-touch Magix Kiosk

Brief: The customer was participating in the FICCI India Summit with the objective of showcasing their corporate & product information to international delegates. The booth comprised a large video wall & a Magix Kiosk interactively displaying appropriate information. The objective was to give a strong visual appeal to the booth and also to promote higher engagement with more serious subject matter and in the process differentiate the company from the other exhibitors.

Impact: The booth visitors got the information they required in a manner designed to inform & impress at the same time

It’s playtime at the party!

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An easy way to get kids engaged & physically active in a controlled environment is through interactive games.

Client: Party

Industry: Kids

Objective: To engage the children attending the event through interactive games

Product: MotionMagix Interactive Floor

Brief: The challenge at any event that expects children among the attendees is how to keep them engaged. This is even more so when the number of kids is large. At a recent party at a leading hotel the hosts solved this problem by installing an Interactive Floor with games. The kids jumped, ran & kicked their way to a great time all the way through the event as these photos will show.

Impact: An easy way to get the kids engaged & physically active in a controlled environment.

Multi-touch for the Sony PS Vita

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The MagixTouch™ Multi-touch was the perfect option for Sony given the uniqueness of PSP Vita to gamers.

Client: Sony PS Vita

Industry: Technology, Entertainment, Event, Exhibition, Mall

Objective: To showcase the unique multi-touch capabilities of the PSP Vita to gamers.

Product: MagixTouch Multi-touch

Brief: One of the innovative features of the PS Vita from Sony is a Multi-touch screen & a Multi-touch rear touch pad. In a “road-show” kind of environment, Sony chose a MagixTouch Multi-touch with original game content to showcase the full scope of the experience provided by the multi-touch features on a large scale model of Sony PS. The MagixTouch offered a touch-based interaction for the users where they could &get a sense of the unique game play & the sheer enjoyment that an actual Sony PS VITA can provide.

Impact: The MagixTouch Multi-touch was an obvious large-format display option for Sony given the uniqueness of the multi-touch capabilities they wanted to display.

The InterContinental – Marks a Grand Occasion in a Grand Manner

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InterContinental hotel celebrated its 50th Anniversary with sheer awesomeness of MotionMagix™.

Client: The InterContinental

Industry: Hospitality, Event

Objective: To mark a grand occasion in a suitably grand manner

Product: MotionMagix Interactive Floor

Brief: The InterContinental celebrated the 50^th Anniversary of it’s grand inauguration. The several events to commemorate it’s status as the first five start hotel in the kingdom & the largest such hotel there were planned to be equally grand with attendance by various dignitaries. The events included a impressive 70 feet long interactive projections across 10 MotionMagix Interactive Floors. Guests interacted with projections of the iconic InterContinental logo & visuals of flowers.

Impact: The sheer size of the Interactive Floors installed conveyed the significance & the grandeur of the of the occasion to guests.

A Walk with the Stars

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An innovative way to launch the new message from YouTube.

Client: YouTube

Industry: Technology

Objective: To use Interactivity to provide a dazzling accompaniment to the launch of a new media property

Product: MotionMagix™ Interactive Floor

Brief: YouTube is a household name. Sometimes being such a well-known brand can be a problem especially when the intent is to launch a sub-brand or a service that goes even a little away from the traditional perception of the brand. YouTube is still largely known as a location for user generated and possibly somewhat “home grown” content so when they wanted to launch a media property focused on the online movie watching experience they wanted to make the launch memorable. Such content is obviously much more professionally produced and with the trademark showbiz “razzle dazzle”. The obvious intent was to leverage the star power resident within the content and they chose an Interactive method to drive home that message. The venue featured multiple installations of the MotionMagix™ Interactive Floor. The first with a dazzling display of “Flip Card” style albums containing collages of still images as well as popular movie clips of the day & the second providing a “halo” effect at each spot that the guest interacted with. As visitors walked with, or rather on, the stars the connect between YouTube and their new focus on movies was amply reinforced.

Impact: An innovative way was found to supplement the altered message for the new service from an established brand.

GE Educates Visitors using Multi-Touch Display

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A highly successful installation where the delegates couldn’t stop appreciating the way information was laid out for them.

Client: GE Healthcare

Industry: Healthcare, Exhibition, Event

Objective: To display product information in an “easy-to-find” manner for extremely knowledgeable booth visitors.

Product: Multi-touch Displays and MagixKiosk

Brief: The customer was exhibiting at a leading International conference focused on a very specific field within the medical discipline. The delegates were doctors & other eminent experts in the area & the objective was to design the stall in a manner allowing the delegates to explore the exhibited products & models & find the information they were seeking. The media was made available in formats like PDF’s, videos, Image galleries, PPT’s and the visitor could browse and email the same. The Multi-touch MagixKiosk was the ideal system for the purpose – delegates were able to go through the presentations on the new technology & the innovations displayed & get all the information they needed.

Impact: The display attracted a high delegate turnout & the feedback was that the delegates appreciated the way the information was laid out for them.

Interactive Augmented Reality – With Interactive Wall

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An Augmented Reality Experience for Associate Decor’s customers that made them feel various climatic conditions.

TouchMagix takes Augmented Reality one step ahead by creating this interactive Augmented Reality Experience for Associate Decor – India’s largest particleboard manufacturing plant. TouchMagix setup an Interactive Wall where people standing in front of the wall got an experience of standing in rain, sun and various such climatic conditions and learnt about unique offerings of Associate Decor. A very effective educative branding for sure!

Technical Event of VJTI “Technovanza” Gets More Entertaining with TouchMagix

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Both Interactive Floor & Interactive Wall were deployed at “Technovanza” to entertain visitors.

Interactive Floor & Interactive Wall was deployed at the technical event “Technovanza” to entertain the visitors.

If the Content is Cutting-edge the Display must be too!

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An interactive display was the perfect channel to deliver a rich research oriented content to the audience of Astra Zeneca.

Client: Astra Zeneca

Industry: Healthcare, Exhibition, Event

Objective: To convey information on cutting edge research in an innovative manner.

Product: Multi-touch displays and MagixKiosk

Brief: As one of the leading Pharma companies with a name for research the customer had a lot of information to convey about its various cutting edge research initiatives in a conference attended by pharma executives, doctors & leaders of the business. They chose the Multi-touch MagixKiosk as the vehicle for presenting all this information in an interactive and visually appealing manner without sacrificing any of the gravity of the content. The visitors were left informed as well as impressed.

Impact: The interactive display was the perfect channel to deliver the rich research oriented content to the audience.