Tag Archives: Exhibitions

Aditya Birla Group wants to engage event visitors in an Interactive Way!

Visitors shared their opinions in an interactive way!

Client: Aditya Birla Group
Industry: Corporate and Industrial
Objective: MTo induce interactivity and engagement in an event, for guests.
Product: MotionMagix™ Interactive Wall and MagixKiosk™
Brief: Aditya Birla Group interests in sectors such as viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom (third largest in India),
BPO and IT services. At their annual Aditya Birla Group Awards 2015 function, they wanted to have their guests engaged in an interactive manner.
Thus to process this objective, MagixKiosk™ was installed, on which guests typed their wishes which were further shared by displaying them on a MotionMagix™ Interactive Wall. This made the event delightful and memorable for everyone present there.

Wayfinding – The fun and interactive way!

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Engineering Export Promotion Council (EEPC) used Wayfinding solution on multitouch kiosk with various features.

Client: Engineering Export Promotion Council (EEPC)

Industry: Events and Exhibitions

Objective: Wayfinding solution at EEPC event

Product: MagixKiosk™

Brief: Engineering Export Promotion Council (EEPC), an arm of the Ministry of Commerce, India works to advance export of engineering goods, projects and services from India. With a membership of 12,000 among large Industrial Corporate Houses, Small & Medium Scale Units (SME), and trading houses in the engineering business, its annual exhibition (IESS) promised to be nothing short of big and busy.
Grappling with the problem of an simple wayfinding solution which gives not only directions but company information too, EEPC came to TouchMagix.
In every exhibition, a major problem visitors face is not being able to visit every stall or not knowing the correct way to reach desired stall.
We designed a customised wayfinding solution for EEPC on multi touch MagixKiosk™. 3 MagixKiosks™ by TouchMagix were installed at the exhibition. The wayfinding software, had advanced search and category functions and gave visitors a glimpse of the companies they wanted to visit.
It would be quite right to say that the exhibition began from the Wayfinding Kiosks and thats where everyone got their first dose of the exhibition at large and plan their way through India’s largest such confluence.

Impact: An exhibition of around 200+ exhibitors became a less intimidating affair to negotiate!

A real estate showcase with an interactive feel

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Real Estate Company made an impression on their prospective customers with highly enriched, interactive MagixKiosk™

Client: T Bhimjyani Realty

Industry: Real Estate

Objective: To showcase real estate projects in differentiated format

Product: MagixKiosk™

Brief: The real estate industry is fiercely competitive and it is getting harder to woo the prospective customer. When one of Mumbai’s prominent builders decided to have a product showcase at one of the most prominent real estate exhibitions, they decided to use the interactive capabilities of TouchMagix’s interactive technology to do so. Bhimjyani Realty participated in recent the MHCI Real Estate Exhibition and showcased some of their upcoming properties. However, they wanted their project showcase to stand out from the rest and leave a lasting impression on the potential customers. To do so they deployed the TouchMagix MagixKiosk™ to present project information through visually enriched interactive content. The visitors could see the project designs, features and specifications and also have a look at the project floor plans. Since the content loaded on the MagixKiosk™ is customizable, it also allowed the prospective buyers to zoom in on the visuals for a closer look. This plug and play kiosk helped our client make a huge impact on their visitors since it provided a highly enriched, interactive and differentiated experience.

Impact: The interactive nature of the display attracted a large number of walk ins and generated a lot of interest amongst the visitors of the exhibition because of its innovative and engaging format.

TouchMagix Makes Samsung Enterprise Solutions Expo Interactive

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Samsung Enterprise Solutions Expo 2014 explored the interactive capabilities of TouchMagix

Client: Samsung Enterprise Solutions Expo 2014

Objective: To showcase the various possibilities of Interactive technologies in a variety of industries.

Product: MagixKiosk™, MagixScreen, MagixTable, Multi-Touch Overlay

Brief:
Samsung Enterprise Solutions Expo 2014 showcased innovation and leadership of Samsung’s Enterprise Business. A two day event, the expo presented a whole host of technologies from Samsung and its partner companies for a variety of industries. The Samsung Enterprise Solutions Expo 2014 also explored the interactive capabilities of TouchMagix’s technology in different environments such as retail, customer experience centres and banks. For this, TouchMagix used a MagixKiosk™, 46” MagixScreen™, MagixTable™. Along with this TouchMagix also deployed a 3*3 video wall with gesture technology to showcase Samsung’s rich history and corporate vision.

Impact: Samsung and Samsung partners found Inspiration and business use for the entire range of TouchMagix’ interactive products.

ARAI using Interactive Floor at International Symposium

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ARAI installed multiple Magix Kiosks at their showcase to enhance instructional experience and to welcome visitors.

ARAI installed multiple Magix Kiosks at their showcase International Symposium to enhance the instructional experience for the exhibit visitors. They also installed a 25 feet long Interactive Floor to welcome visitors to the event.

Autoexpo 2010: Interactive Wall Projection System

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TouchMagix entertains and attracts visitors to the exhibition booth at Autoexpo 2010.

Touchmagix entertains and attracts visitors to the exhibition booth at Autoexpo 2010, Delhi, India. Autoexpo is the largest automobile exhibition held once in 3 years.