Tag Archives: Gaming and Entertainment

Microsoft raises the bar

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Microsoft raises the bar

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For launch of the Xbox One gaming console in India, Microsoft used Interactive bar to give visitors a unique interactive experience at this high end launch.

Client: Microsoft

Industry: Gaming

Objective: To give visitors a unique interactive experience at a high end launch

Product: MotionMagix™ Interactive Bar

Brief: Microsoft launched the Xbox One gaming console in India in a sparkling celebration in Mumbai much to the delight of thousands of gaming fans. Gaming in India is growing at an unprecedented pace with gaming fans always on the lookout for entertainment experiences. Xbox One is positioned as one such destination where amazing experiences will always be in store for the users. The launch party of the Xbox One was a glittering event held at the Taj Mahal Palace Hotel and saw spectacular music and dance performances. Just like everything else in this event, the bar too was nothing but extraordinary. Microsoft decided to use the cutting edge interactive technology of TouchMagix to provide their guests with a unique experience by installing a 16 feet long MotionMagix™ Interactive Bar to create a great ambient experience. This was the only functional bar in the event and blended effortlessly with the futuristic technology of the product itself. The intelligent tracking system of the bar detected any object touching the surface and used this input to interact with the movement on the bar counter. When the Xbox logo was displayed on the bar and tracking system in the bar identified the movements on the table and would make the logos glow and then scatter into multiple logos across the table. This interactive bar mesmerized the visitors and gave them a very unique way to engage with the brand.

Impact: The MotionMagix™ Interactive Bar created a futuristic user experience which blended with the marketing theme of a high end product

A Smaaashing Bowling Experience

A Smaaashing Bowling Experience

A Smaaashing Bowling Experience

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The “bowling like never before” promise that Smaaash makes to its patrons is reinforced by the dazzling interactive experience at the bowling alley.

Client: Smaaash Mumbai

Industry: Gaming and Entertainment

Objective: To elevate the bowling alley experience above the commonplace with a unique blend of the real and the virtual.

Product: MotionMagixTM Interactive Floor

Brief: Smaaash sees itself as a “first of its kind interactive experience” and as a pioneer of sports simulation technology. Each element of the experience is replete with unique touches intended to drive home this message. The Bowling Alley is among the most memorable of these with a unique Twilight Bowling experience under UV light. Adding to the attraction of the alley is the smaaashing MotionMagixTM Interactive Floor that lights up with spectacular visual effects as the players rack up points from frame to frame. Previously in bowling alleys the area to be covered with projections presented a special challenge but a recent upgrade in the software allowed us to achieve spectacular results with roughly half the number of sensors and projectors for twice the previously covered area. Installations are much faster and more cost effective now – this kind of interactivity may well become the norm. Get set for lanes of fire and blazing bowling.

Impact: The “bowling like never before” promise that Smaaash makes to its patrons is reinforced by the dazzling interactive experience of the bowling alley.