Client: Google / GroupM

Industry: Media

Objective: Draw the members of the audience into an interaction using innovative technology

Product: MagixFone

Brief: Google hosted an event at the GroupM office & used a unique combination of interactive technologies to draw members of the audience into a fun-filled interaction with each other. People were invited to “Gift a Beer” to their friends by sending an SMS to the MagixFone system through their own phones that would be publicly displayed. The messages offered a fascinating range of communications with people thanking others for a specific job well done or for more personal reasons. The intended recipients could get a coupon code if they sent an acknowledgement over SMS that would be similarly displayed & the coupon could be redeemed for a free beer. A beer for an sms – a good bargain all around !

Impact: The highly creative approach to getting the audience members to interact with each other was in keeping with the profile of the audience.