Client: Google / HUL
Industry: Consumer Goods
Objective: Using the interactive capabilities of the MagixKiosk™ to supplement the appeal of Google’s advertising channels.
Product: Multi-touch MagixKiosk™
Brief: Google hosted an event at the Hindustan Unilever office and used interactive technologies to showcase the array of advertising avenues available to the various iconic Unilever brands within Google’s portfolio. A key part of the effort was the MagixKisok. Touchmagix’s pioneering technology was instrumental in presenting the information in a refreshingly different light. The presentation was informative, interactive and visually appealing – a combination that served to make it memorable. This allowed the content to be shown off to maximum advantage with nothing being lost in translation – surely the best way to convince the Unilever brand advocates of the potential of the medium.
Impact: The Interactive capabilities of the MagixKiosk played a key role in the successful showcasing of Google’s content.