Tag Archives: Industrial

JSW Giving a Strong Appeal to its Exhibition Booth

Visitors of JSW booth at the FICCI India Summit were addressed in a manner designed to inform & impress at the same time.

Client: JSW Steel

Industry: Industrial, Exhibition, Event

Objective: To showcase product & corporate information in a manner designed to stand out from other exhibitors

Product: Multi-touch Magix Kiosk

Brief: The customer was participating in the FICCI India Summit with the objective of showcasing their corporate & product information to international delegates. The booth comprised a large video wall & a Magix Kiosk interactively displaying appropriate information. The objective was to give a strong visual appeal to the booth and also to promote higher engagement with more serious subject matter and in the process differentiate the company from the other exhibitors.

Impact: The booth visitors got the information they required in a manner designed to inform & impress at the same time

Interactive Augmented Reality – With Interactive Wall

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An Augmented Reality Experience for Associate Decor’s customers that made them feel various climatic conditions.

TouchMagix takes Augmented Reality one step ahead by creating this interactive Augmented Reality Experience for Associate Decor – India’s largest particleboard manufacturing plant. TouchMagix setup an Interactive Wall where people standing in front of the wall got an experience of standing in rain, sun and various such climatic conditions and learnt about unique offerings of Associate Decor. A very effective educative branding for sure!

Castrol used MagixFone Enabled Interactive Live Quiz

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Castrol used MagixFone™ to conduct Team Quiz for team building activities at the company event.

Castrol, a market leader in automotive and industrial lubricants recently used MagixFone to conduct Castrol Team Quiz at their events. Each group in the audience could simply SMS the answers for the quiz without any special voting panel setup. The time taken was displayed on the screen, and the fastest group with maximum right answers won. A simple Quiz made exciting with the use of the MagixFone interactive technology.

MotionMagix™ Interactive Floor at Michelin Conference

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At the Michelin Annual Conference, Interactive Floor gave employees, their families and friends an unforgettable experience.

MotionMagix™ Interactive Floor used by our Indian Partner at the Michelin Annual Conference at the entry point. Employees, their families and friends walked in impressed with the “Wow” like branding exercise.

TATA Motors: Promoting EX2 Truck using Interactive Technology

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Tata Motors promoted the new EX2 Truck using MotionMagix™ technology and recieved never before results.

Client: Tata Motors

Industry: Automobile

Objective: Promote EX2 Truck across multiple cities in India

Product: MotionMagix WALL

Installation Type: Single Overhead Projection on Wall

Brief: Tata Motors is a leading manufacturer of road transport vehicles exporting their automobiles globally. Their newest offering the EX2 from the mini-truck segment was targeted at SME businesses for carrying goods within and inter-city. The challenge was to educate benefits of the truck to the drivers. Tata Motors wanted to move away from the traditional ways of printing brochures, arranging demonstration, offering test rides. Along with the Event Agency QED Communication Agency, we designed an interactive application to engage the target audience into an educative experience. The MotionMagix Interactive Wall was mounted inside a custom built EX2 and the application was Catch Objects using body movements. The drivers needed to collect points by catching the correct features of the EX2 in this Catch Game. Through this interactive game, the drivers, their owners and fleet managers, not only got educated about the loaded features of the EX2 but also became a talk of town at 85 selected cities across 21 states in India.

Impact: Tata Motors effectively promoted the new EX2 Truck using TouchMagix Technology. They got on the spot bookings for purchase across multiple cities in India.

Castrol Launch: Interactive floor and wall projection system

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Castrol used Interactive floor and walls to launch their new products in various cities.

Interactive floor and walls being used by Castrol to launch their new product in various cities. The car runs faster and smoother on collecting Castrol oil packs. People are awestruck to see the interactive fire blaze.