Brief: The Formula 1 Indian Grand Prix came alive for visitors as the Sahara Force India team invited them to customize their own cars for a contest. Visitors were able to choose from a palette of colours, sponsors & other options as they livened up the F1 car of their dreams. Another showstopper was the interactive bar table at the Pit Lane Bar for specially invited guests. This provided a dazzling personalized F1 experience as they placed their glasses on it & the table created a F1 circuit complete with racing cars around it.
Impact: The race goers left the event with a sense of having actually participated in one of the premier sporting events on the calendar rather than of having been mere spectators.
Nike engaged shoppers in the most unique fashion with Interactive wall.
Objective: Enhancing the retail store experience
Product: MagixTouch Multi-Touch
Brief: Nike leads the world when it comes to branding, marketing and retailing of sportswear. When they wanted to revolutionize the retail experience within their flagship Nike stores they decided to go futuristic with a MagixTouch Multi-Touch displays. Shoppers were invited to browse the catalogue of shoes on a virtual shoe rack and flick through the many different models with a simple touch or gesture. The shoppers could also narrow down to a specific model and view more details like shoe-type, features such as cushioning, weight, model name, colors, including a 360 degree view. The shoppers were engaged more deeply with the product and this experience provided a vital connection right up to the actual trial and purchase – a futuristic concept for a product that is well-known for driving the future.
Impact: Nike continues to drive the future along with engaging the shoppers in-store in the most unique fashion. The installations also resulted in more educated shoppers.