Interactive games at a corporate event for employee engagement
Objective: Employee engagement at a corporate event for leading Pharma Company.
Product: MotionMagixTM on 60” LCD TV
Brief: Employee engagement is a big priority for any major corporation and it has been ours too over the years. Major businesses like Sanofi in this case look to TouchMagix to create meaningful, memorable and sheer fun filled experiences.
TouchMagix enables corporates to choose from a set of more than 100 games, some more popular than others for purposes of employee engagement. The games are played through bodily gestures and are extremely addictive and challenging.
For Sanofi, we installed a MotionMagixTM front sensing Interactive wall with a set of 10 games customized to reflect their corporate identity. We used a 60” LCD TV as the display.
As people discovered the installment and games, the desire to personally experience the game play caused a huge rush at the venue. And before the event was even over people started pouring in with request for more such events. If you count success of an event by sheer joy on people’s faces, this was certainly a successful one. We thank our partners and the clients for the overall success of the event.
Impact: The event became successful and served purpose of employee engagement with interactive games on LCD screen.
MotionMagix video wall with augmented reality gave brand an opportunity to reach a larger audience through an offline-online connect.
Client: A leading FMCG company
Objective: To build brand image with the dealers and establish an offline-online connect to reach a larger audience
Product: MotionMagix on video wall
Brief: Dealer events today are not just forums where companies can showcase best practices, trends and other information relevant to the company but are also exciting venues for companies to connect at a more personal level with their dealer network. Dealer events are also a great platform to recognize the contribution the dealers make towards the company’s success and for this the company’s go all out to ensure that the dealers have a great time. A leading FMCG company organized one such event in Delhi for their dealers. Apart from the business discussion that went on, the company also wanted to make sure that their dealers have their fair share of fun and have a unique experience. For this they employed the futuristic capabilities of TouchMagix’s technology and clubbed gesture technology with augmented reality. TouchMagix deployed a huge MotionMagix video wall which displayed some spectacular monuments from across India. The guests using gestures could choose and select the monument in front of which they wanted to be photographed. Once selected, the monument would be displayed on the large screen and the guests could take their picture standing in front of their favourite structure. Once clicked the guests could then post their picture directly from the screen on to their Facebook page. This exercise helped this leading FMCG company to not only engage with the audience present at the location of the event but also provided an excellent way to optimize brand visibility by connection with the thousands via the social media channel using the offline-online connect.
Impact: The interactive technology not only engaged the visitors at the venue but also gave the brand an opportunity to reach a larger audience through an offline-online connect.
Brief: Employee engagement is becoming key and corporates are recognising that special effort has to be continuously made to keep employees involved and happy. This is full-time occupation – be it while at work as usual or during company events and outings. Games and other fun activities play a key role in this strategy for most companies and the role that Interactivity can play here is immediately apparent. With this in mind we recently released focused corporate game engagement packs for deployment in the office as well at corporate events like outings. The pack has 10 specially designed games targeted at corporates, 5 each for the floor and the wall. These games include favourites like soccer and tennis along with other, more unusual games testing balance, reaction time and speed.
The games promote not only physical exercise but also have themes relevant to corporate culture building like leadership, teamwork, problem solving and taking the initiative among others.
Versions of the games are also available on the MagixTable™ and the MagixKiosk™ for offices with space constraints.
Impact: Interactive games have been proven to be effective at promoting employee interest and engagement within the corporate context and the games packs should go a long way towards that objective.