Tag Archives: interactive floor projection system

An Interactive Arsenal

Puma created a unique ‘Arsenal Tunnel of Time’ along with Interactive Floor football games

Client: Puma

Industry: Retail

Objective: To create an experience zone to impress at a high profile and high energy event

Product: MotionMagix™ Interactive Floor

Brief: When a leading sportswear brand and a legendary football club team up to launch club kits to kick off the 2014-15 football season, the event has to be spectacular. Puma introduced the much celebrated Arsenal Football Kits in a stunning 4 day event held in Bangalore’s iconic UB City. Puma created a unique ‘Arsenal Tunnel of Time’ as a tribute to the legendary club and showcased Arsenal memorabilia, trophies from the FA Club, the Invincible Trophy, special moments from Arsenal history and photographs of Arsenal legends. This event also saw a special appearance from the former Gunner, Freddie Ljungberg, who flew down especially for this mega event. Puma employed the capabilities of TouchMagix’s interactive technology to create a special experience zone for the event visitors. TouchMagix deployed an 8X6, specially customized, MotionMagix™ Interactive Floor with the Puma and Arsenal logos to reflect the brand identity. This floor was loaded with a number of interactive football games for the visitors to enjoy and test their football skills. The highly engaging format of the games and the interactive capabilities of the floor with single and multi-player options attracted the attention of many visitors and saw great participation. After all entertainment targeted at one of Arsenal’s largest fan bases in the world has to be legendary as the Club itself!

Impact: The MotionMagix™ Interactive Floor provided entertainment which was in tune with the high energy levels of the event and generated great participation from visitors while making a brand impact.

Aircel: Interactive Floor Projection Campaign

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Aircel used interactive technology to promote their new pocket app.

Client: Aircel

Industry: Telecom

Objective: Educate target audience of the App Store called Pocket Apps

Product: MotionMagix Floor

Installation Type: Single Overhead Projection on Floor

Brief: Aircel, a major telecom services provider in India, launched Pocket Apps, as its Mobile Applications Store. Pocket Apps is free for its post-paid and pre-paid subscribers, and Aircel wanted to promote its usage. Being a unique offering Aircel knew that the subscriber base to internet on mobile was low and wanted to get mobile users attracted to the benefits available on the go. The applications varied from Social Network sites, to flight bookings to Movie ticketing and more justifying Aircel Pocket Apps slogan of A Million Possibilities. Aircel wanted to familiarize its audience with easy to relate icons of the applications available in the stiore. We created a customized application for Aircel using the MotionMagix Interactive Floor. The Interactive Floor was placed at a regular footfall retail mall in Ahmedabad, Gujrat India, where Aircel had recently launched its telecom service offerings. Icons of various applications available on the app store scattered as users walked by and eventually displayed the Aircel Logo and offer provided. In a short duration, news spread of this innovative interactive floor and the mall witnessed 120% more footfall where Aircel Representatives could directly discuss the offerings one on one.

Impact: Effective usage of technology helped Aircel to promote Pocket Apps as an important secondary need after calling and texting