Tag Archives: interactive floor

An Interactive Family Affair

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An Interactive Family Affair

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The use of interactive technology made the Corporate HR event more engaging and generated greater participation.

Client: PayPal

Industry: E-Commerce

Objective: To make a corporate HR engagement program highly engaging and encourage greater participation

Product: MotionMagix™ Interactive Wall, MotionMagix™ Interactive Floor

Brief

Employee engagement is a key focus area for all companies today. Greater employee engagement helps in employee retention and also helps to boost productivity. When PayPal organized their annual Family Day, among their considerations was not only having an entertaining event but also to ensure a high degree of employee engagement and interaction. In order to make the event more interactive PayPal deployed a MotionMagix™ Interactive Wall and a MotionMagix™ Interactive Floor. While the grown up participants had a great time playing a number of interactive games that tested their capabilities, the children too, were not far behind. The MotionMagix™ Interactive Floor generated a lot of interest amongst the junior members who were seen having a rollicking time and enjoying the event to the fullest. Now that’s what employee engagement looks like when it is coupled with interactive technology!

Impact: : The use of interactive technology made the event more engaging and generated greater participation.

The Big Task of Engaging The Little Ones

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The Big Task of Engaging The Little Ones

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9 Interactive Engagement Game Packs designed to be a mix of fun and education for kids.

Objective: To attract, inform and engage Kids

Products: MotionMagix™ Interactive Wall, MotionMagix™ Interactive Floor

Brief: It has been said that child is the father of man but ask anyone tasked with the job of entertaining children and you will hear that doing so if the mother of all battles. The brunt of this responsibility falls to the schools, crèches, day cares and game centers. TouchMagix™ has for long been the innovative leader in the field of Interactive solutions that successfully capture the imagination of kids of various age groups. We have now distilled our experiences in this space and put together 9 Interactive Engagement Game Packs. These comprise 4 packs for Wall and 5 packs for Floor Games. The games have been specifically chosen to be fun and engaging, promote physical exercise and develop team work. The games are also specifically designed for deployment in smaller or more constrained spaces. Single Player or Multi-Player options are available. The Multi-Player games have been found to drive coordinated activity and collaboration among the players along with obviously having the benefit of keeping multiple kids engaged at the same time. The games have found a place in many schools, crèches, day care centers, games and fitness areas and establishments, community centers and the like.

Impact: Interactive games have long been known to be one of the more effective ways to engage kids and promote a variety of good habits and personal and social behaviour. These games reflect some of the most popular content we have delivered in the past in this line.

An Interactive Beer Launch in Africa

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An Interactive Beer Launch in Africa

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At a launch event for Harp Lager, MotionMagix™ Interactive Floor attracted visitors with the logo.

Client: Harp Lager by Guinness

Industry: Consumer

Objective: To reflect the sense of enjoyment embodied in the brand at the launch event

Product: MotionMagix™ Interactive Floor

Brief: Africa is rapidly becoming the cynosure of every discerning brand marketer’s eye. This is even more so in a product category like beverages and Harp Lager by Guinness is no exception in the importance it places on the region. The category in general and the brand in particular stand for some very specific values like a sense of fun, playfulness and the good life. When the brand was launched in parts of Africa it was thus, important that the launch events represented that same spirit accurately. At a large launch event one medium chosen for the purpose of reinforcing those values was a MotionMagix™ Interactive Floor with content custom designed for the purpose. A visual of a suitably appealing glass of Harp Lager appeared on the floor and as event participants walked across it the visual “wiped away” into the distinctive Harp logo. The effect added a touch of Interactive class to the event venue. The entire effort was wonderfully supervised, serviced and supported by our partner in Africa, Quintech.

Impact: The launch venue was suitably aligned with the brand values courtesy the MotionMagix™ Interactive Floor

HP’s Printer Launch Left an Imprint

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HP’s Printer Launch Left an Imprint

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The launch of a common product like printer became “interactive” with MotionMagix™ Interactive Floor.

Client: HP

Industry: Technology

Objective: To enliven up a product launch in a product category seen as staid and mundane

Product: MotionMagix™ Interactive Floor

Brief: Printers as a product category sometimes suffer the disadvantage of being so common place that building up excitement for a launch may present a challenge. The products are extremely high tech and almost by definition “colourful” – the problem facing HP while launching the latest OfficeJet Pro X in Africa was how to make these virtues apparent to the consumers? The approach they settled on was to make the launch event in a premier mall reflect these very qualities. Apart from the suitably dazzling displays of the printer the event space itself was jazzed up using the MotionMagix™ Interactive Floor. Visitors to the event location walked in over the projection of a giant HP logo and a message welcoming them to “The HP Elite Experience”. The floor responded to the footfalls of the visitors with 3 different display effects – a scattering into small HP logos, a swipe effect and a smash effect. Even as early as walking to the venue a subtle reinforcement was provided to the central messaging of the product – perhaps helping the visitors view the product and the category in a different light. The entire effort was wonderfully supervised, serviced and supported by our partner in Africa, Quintech.

Impact: The interactive floor played well into the High Tech and Colourful messaging for the product being launched.

HSBC Annual Event Becomes An Instant Hit with Interactive Technology

HSBC Annual Event Becomes An Instant Hit with Interactive Technology

HSBC Annual Event Becomes An Instant Hit with Interactive Technology

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HSBC annual Day made fun by MotionMagix™ Interactive Floor and quizzes with MagixFone™.

Client: HSBC

Industry: Banking

Objective: To add an element of interactive fun to the event location at a corporate event

Product: MotionMagix™ Interactive Floor, MagixFone™

Brief: The company Annual Day is an occasion for employees to take a step away from the day-to-day and the mundane and HSBC gave it’s thousands of employees just that opportunity in simultaneous events spread across multiple locations. Employees visiting each location walked in over a MotionMagix™ Interactive Floor of impressive proportions. On each floor the HSBC logo was playfully interwoven with 4 different “scatter” effects that came alive as people walked across it. Given the size of each floor 3 separate projectors had to be deployed for a truly interactive experience. A key role was played by the templatized content library developed by the TouchMagix™ team. Selecting the scatter effect from the wide range of effects available in our standard selections enabled the design, installation and deployment of the entire floor across all the locations in an incredibly short time span. Completing the interactive experience was a quiz the employees participated in by using their phones using our MagixFone™ technology. Upto 10 Questions played out in rotation and the participants messaged in their responses. The unusual mix of interactive technologies played a key role in engaging the event visitors.

Impact: The Interactive Floors and MagixFone™ based quiz added a special interactive touch to the Annual Day event.

Dr. Reddy’s Labs Gives Interactive Route to the Stall

Dr. Reddy’s Labs Gives Interactive Route to the Stall

Dr. Reddy’s Labs Gives Interactive Route to the Stall

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In IPSCON 2013 the interactive floors across the event venue served as extensions of the exhibit.

Client: Dr. Reddy’s Labs

Industry: Pharmaceuticals

Objective: To drive traffic to an event exhibit using Interactive methods

Product: MotionMagix™ Interactive Floor

Brief: IPSCON 2013 is among the largest pharmaceutical events in India. While this presents a huge potential audience to reach out to the challenge for pharmaceutical companies exhibiting is how to drive foot traffic to your specific stall in the face of extreme competition from the leading pharma brands present there? Dr. Reddy’s Labs went to where the people were – all across the event floor. They deployed 8 MotionMagix™ Interactive Floors at strategic locations around the event venue each dedicated to a different brand. The content itself was not necessarily brand-specific – the intent was to engage the visitors in interactions designed to deliver a higher level messaging about how the right pharmaceutical products had the power to make life easier – a road to an un-complicated life as it were. The intent was to motivate event visitors to seek out more details about these products and take that uncomplicated road as it passed through the Dr. Reddy’s Lab exhibit. An innovative way to connect with people even before they made the trip over their exhibit if there ever was one!

Impact: The interactive floors across the event venue served as extensions of the exhibit and were an effective way to interest visitors in the exhibit itself.

ONGC uses Interactivity to Seamlessly Blend Real and Virtual Worlds

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ONGC uses Interactivity to Seamlessly Blend Real and Virtual Worlds

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The ONGC booth featured effects on MotionMagix™ Interactive Wall and Multiple Floor games.

 

Client: Oil & Natural Gas Commission

Industry: Petroleum

Objective: To leverage a mix of Interactive technologies in an eye-catching manner with the objective of becoming the stand-out exhibit at the show

Product: MotionMagix™ Interactive Floor, MotionMagix™ Interactive Wall, Multi-touch MagixKiosk™

Brief: ONGC was the organiser of Petrotech 2014, one of the largest events of the Oil & Gas Industries. Apart from being one of India’s largest companies being the organiser placed a special burden of expectation on their exhibit and ONGC chose a full complement of Interactive technologies to ensure they exceeded those expectations. The booth itself featured a MotionMagix™ Interactive Wall on an LCD screen with engaging quizzes and games to keep booth visitors entertained and engaged. The most innovative section of the exhibit featured an unusual coming together of the real and the virtual worlds. 4 rectangular MotionMagix™ Interactive Floors were brought together to form a single square display. Our edge blending technology brought the display together seamlessly. The display featured a scatter effect that welcomed booth visitors as they walked in but the eye was naturally drawn towards an actual traditional lamp setting with real flowers adorning the base merging with a similar bunch of virtual flowers on the interactive display. The merging of worlds didn’t end there though – the booth was inaugurated by the Union Petroleum Minister, Mr. Veerappa Moily, in a ceremony that involved not only the traditional cutting of the ribbon but a unique component on the MagixKiosk™. A symbolic opening of a virtual curtain preceded the minister signing on the interactive screen to declare the booth open – a singularly unique way to bring the magic of Interactivity to blending on-screen content to the real world.

Impact:  The mix of approaches was hugely popular as is evidenced by the Best Theme Based Display Award won by ONGC.

A hotel lobby can be an interesting place maybe an interactive place?

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A hotel lobby can be an interesting place maybe an interactive place?

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The interactive floor livened up the lobby and visitors enjoyed the different experience.

Client: Hotel Pullman Dubai

Industry: Hospitality

Objective: To add a “fun” element to the experience of a hotel guest

Product: MotionMagix™ Interactive Floor

Brief: Let’s face it – a hotel lobby is not the most interesting place in the world. For a hotel guest or a visitor it is often just a place to pass through while going about their business but it is also the one place that every single visitor passes through. The Pullman Hotel in Dubai saw this as an opportunity to reinforce the brand and to stand out. The objective was to use the lobby space creatively to add an element of visual appeal different from that usual experience their visitors would have been accustomed to. A MotionMagix™ Interactive Floor was deployed close to the main entrance with a ripple effect and the Pullman logo reacting to the footsteps of visitors. The net impact expected was that visitors would notice the distinctly different lobby and associate the different and fun approach with the brand.

Impact: The interactive floor livened up the lobby and visitors were seen interacting with the content and retracing their footsteps to enjoy the different experience.

Reebok Promotes Speed – Naturally

Reebok Promotes Speed – Naturally

Reebok Promotes Speed – Naturally

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An uncompromisingly high quality display in tune with Reebok’s brand image was deployed to great effect.

 

Client: Reebok

Industry: Consumer Goods

Objective: To provide a dazzling backdrop to a brand event within an extremely short time.

Product: MotionMagix™ Interactive Floor

Brief: Reebok is among the best known fitness brands in the world with appeal across several segments of the market and a premium focus. The brand went through an overhaul and the launch event had to represent those values so they turned to the MotionMagix™ Interactive Floor to give the event the backdrop it deserved. The only problem was the lack of time to put the installation together. This was further complicated by the sheer scale – a 60 feet long walkway in a high end hotel. The fact that the event turned out as successful as it did was down to the advanced technology that we were able to bring to the occasion. The Edge blending capability of our solution allowed a smooth installation despite the extreme length. As a matter of fact the multiple sensors connected over a network present such flexibility that displays of virtually any size can be deployed in a very short time given extremely robust, content development and support teams, like our very own. The Reebok event turned into a dual showcase – the brand as well as the technology and the extremely speedy deployment!

Impact: An uncompromisingly high quality display in tune with Reebok’s brand image was deployed in the time available due to the capability of the advance technology.


 

Max Steel: Of Teenage Superheroes, Aliens and Interactive Floors

Max Steel Of Teenage Superheroes, Aliens and Interactive Floors

Max Steel: Of Teenage Superheroes, Aliens and Interactive Floors

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Mattel Toys used a highly appreciated futuristic theme and similarly futuristic ambiance at the launch venue.

Client: Mattel Toys

Industry: Media & Entertainment, Kids

Objective: To create an ambiance in line with the futuristic premise of the brand being launched.

Product: MotionMagix Interactive Floor

Brief: India is now ready to face down the might of the super villains from across the galaxy with the advent of Maxwell McGrath and his alien partner Steel to our shores. Mattel unleashed the TURBO energy of their blockbuster worldwide property the teenage superhero Max Steel in a grand event at a luxury hotel in Mumbai to great fanfare. Another youth icon with a cult following,Virat Kohli, was the guest of honour at the event and he launched the range of Max Steel toys, a music video and an animated series as he showed off his best super villain busting moves to an appreciative young audience. The event was also made memorable by a MotionMagix Interactive Floor that was deployed at the venue. Kids big and small hopped, skipped and jumped in their own Max Steel inspired fashion to interact with the heroes, villains and other characters that appeared on the floor – you could say they jumped with both feet into the story of their new favourite teen sensation.

Impact: A futuristic theme needed a similarly futuristic ambiance at the launch venue and this was amply achieved.