Client: Oil & Natural Gas Commission
Objective: To leverage a mix of Interactive technologies in an eye-catching manner with the objective of becoming the stand-out exhibit at the show
Product: MotionMagix™ Interactive Floor, MotionMagix™ Interactive Wall, Multi-touch MagixKiosk™
Brief: ONGC was the organiser of Petrotech 2014, one of the largest events of the Oil & Gas Industries. Apart from being one of India’s largest companies being the organiser placed a special burden of expectation on their exhibit and ONGC chose a full complement of Interactive technologies to ensure they exceeded those expectations. The booth itself featured a MotionMagix™ Interactive Wall on an LCD screen with engaging quizzes and games to keep booth visitors entertained and engaged. The most innovative section of the exhibit featured an unusual coming together of the real and the virtual worlds. 4 rectangular MotionMagix™ Interactive Floors were brought together to form a single square display. Our edge blending technology brought the display together seamlessly. The display featured a scatter effect that welcomed booth visitors as they walked in but the eye was naturally drawn towards an actual traditional lamp setting with real flowers adorning the base merging with a similar bunch of virtual flowers on the interactive display. The merging of worlds didn’t end there though – the booth was inaugurated by the Union Petroleum Minister, Mr. Veerappa Moily, in a ceremony that involved not only the traditional cutting of the ribbon but a unique component on the MagixKiosk™. A symbolic opening of a virtual curtain preceded the minister signing on the interactive screen to declare the booth open – a singularly unique way to bring the magic of Interactivity to blending on-screen content to the real world.
Impact: The mix of approaches was hugely popular as is evidenced by the Best Theme Based Display Award won by ONGC.
ONGC uses Interactivity to Seamlessly Blend Real and Virtual Worlds
An Interactive Shopping Wonderland
Client: A leading mall in Dubai
Objective: To leverage interactive technologies to generate excitement among mall visitors at a mega shopping event
Product: MotionMagix™ Interactive Wall
Brief: The Dubai Shopping Festival is the leading retail event of the UAE and among the leading such events in the world. On the occasion the expectation from the many premium malls in Dubai is to keep raising the bar for ways to attract, engage and relate to the many shoppers visiting them. This year a leading mall in Dubai chose to transform into an interactive Wonderland. The mall installed a 100 inch Interactive Wall with specially designed Interactive content and visitors were invited to take a journey through an enchanted wonderland through a game. While playing they encountered obstacles they had to overcome and gifts that they could collect as they progressed on their enchanted journey. A photo of the player could be taken while playing the game and the site offered the opportunity to print the photo out complete with frame – a wonderful keepsake of the occasion. The occasion was made even more memorable for the visitors because they got the opportunity to redeem the points and the gifts they scored in the game for gifts in the real world.
Impact: The interactive game saw enthusiastic participation and since it was in keeping with the overall theme the mall had chosen for the event it served to reinforce the messaging and make it more impactful.
KLIM Bone Challenge – A Unique Interactive Experience
Client: Nestle Klim
Industry: Food & Beverage
Objective: To connect with the audience both live and virally online about the importance of bone health and the benefits of KLIM milk using a unique interactive interface.
Product: MotionMagix™ Interactive Wall
Did you know that women need to take special care of their bone health? Two glasses of calcium rich milk daily are a must to look after bone health and to promote strength and well being, especially for a woman on the go. Nestlé KLIM Milk organized its latest event to create this awareness. This event was called the ‘KLIM Women of Strength Challenge’ and was held at different outdoor locations in Dubai. KLIM booths, appropriately cup shaped, were set up at these locations and making this event interactive and engaging was the MotionMagix™ Interactive Wall. A 65 inch interactive screen with full body skeleton tracking technology developed by TouchMagix™ was deployed. An on-screen skeleton mimicked the actions of the participants in the booth. This skeletal partner of the participants had to catch the items being randomly dropped on the screen and collect points to win the challenge. They jumped and dived to catch the locks and KLIM packs that were being dropped and had a fantastic time while doing so. There were two cameras which were installed in the booths taking pictures and videos of the participants. On completing the challenge, the participants could mail these videos and pictures to their personal email accounts or post and share them on Facebook or You Tube from the booth itself thus establishing a great offline-online connect. From the reaction of the audience it seemed that the MotionMagix skeleton challenge gave enough reason to bond with your milk!
Impact: Aligned to the intent of capturing a wider audience and viewership, the event was a huge success because of its engaging and interactive format and online- offline connect.
TATA Motors Using Interactivity and Gamification to Drive Up Product Awareness
Client: Tata Motors
Objective: To use Interactivity and Gamification to drive up product awareness
Product: MotionMagix™ Interactive Wall
Brief: Among the bigger challenges that brand activation agencies face is launching a product that is intended for consumption by an audience that may be less educated or otherwise less inclined to participate in the traditional brand building avenues. A classic case in point is Trucks within the larger Automobiles category. The buyers are extremely knowledgeable about the products, features and benefits but their media consumption patterns are dictated by their education levels, preference for local languages, semi-urban or rural location and so on. Tata Motors addressed this challenge in an extremely innovative manner through the use of Interactivity and Games. Trucks equipped with the MotionMagix™ Interactive Wall and bright LED displays were dispatched nationwide to go where the target customers were – in the smaller towns and villages. In a colourful and carnival like atmosphere information about the new product and its features was disseminated among the visitors. They were then invited to play a game – drive their truck across a road while avoiding obstacles and pit-falls that a lesser truck would have succumbed to. A special effort was made to use local languages and symbols in an attempt to engage the drivers in their own vernacular. The games were designed to give the players a sense of the capabilities of the truck while engaging and entertaining them and the audience reaction would suggest that the purpose was more than achieved.
Impact: A fun way was used to convey information about a more serious product category while allowing for the specific characteristics and awareness of the target audience.
Ibaco Interactive Wall Engages Mall Visitors and Facebook Crowd
Industry : Food & Beverage
Objective: To educate the audience about the various possibilities of Ibaco ice cream sundaes in a fun, interactive and engaging manner and enhance branding through offline and online interactions.
Product: MotionMagix™ Interactive Wall and Multi-Touch MagixKiosk™
Brief: Ibaco can be touted as the ice cream lovers’ paradise. They wanted to host an event where they could inform and educate their audience about their delectable range of ice cream flavors and enviable range of toppings and sauces while also increasing brand awareness. Ibaco took this ice cream party to its promotional event at Mantri Mall, Bangalore where they hosted a number of engaging games for the visitors with the help of the MotionMagix™ Interactive Wall and Multi-Touch Magix Kiosk™. All participants had to collect different ice cream toppings that were being dropped via the Interactive Wall placed on the stage. This wall ensured that Ibaco received high visibility and generated quite a buzz amongst the mall goers. To participate visitors had to log in to their Facebook account from the MagixKiosk establishing an offline-online connect. The campaign got visibility not only through the event at the Mall but also hundreds of people on Facebook viewed the activity through the updates posted by participants. People jumped, dived and ran all over the stage to catch all the toppings and sauces that were being ‘dropped’. A great way to educate the visitors about the numerous of ice cream flavors, toppings and sauces and also multiply the brands visibility by crossing the limitations posed by physical boundaries.
Impact: The audience got informed about all ice creams and toppings that Ibaco had to offer not just on location but also in the virtual world.
Larger Than Life Virtual Aquarium at Oceans Café Lounge
Client: Oceans Café Lounge
Industry: Hospitality, F&B
Objective: To create a completely unique experience guaranteed to make the location the talk of the town
Product: MotionMagixTM Interactive Wall
Brief: The restaurant industry is one of extreme competition with the “Next Big Thing” always waiting in the wings to take over from the current favourite. Apart from the food and the location a major factor that drives success is the dining experience. Customers will become loyal patrons who return again and again only if their visit is unique, memorable and enjoyable and visitors to the Oceans Café Lounge in Nagpur certainly have that. As the name suggests the dominant theme is the Ocean and a massive MotionMagixTM Interactive Wall plays a key role in giving an appropriate feel. At 20 feet X 8 feet the installation is huge – as wide as an ocean you could say.
Enthralled visitors can interact with several exotic aquatic creatures in the fish tank. A seamlessly blended image from 2 projectors serves to make this an experience to remember and to talk about.
Impact: The installation plays up the Ocean theme wonderfully and creates an unforgettable environment for the diners.
The Walls at Tata Housing Tell a Story
Client: Tata Housing
Industry: Real Estate
Objective: To use a differentiated approach to presenting corporate and project information.
Product: MotionMagix Interactive Wall
Brief: Tata Housing is among the fastest growing real estate companies in India. Their focus is on higher end, highly differentiated projects aimed at discerning buyers. The promotional materials and approaches they adopt have to adhere to the sensibilities of this audience. In a customer experience centre that is coming up at their corporate office in the heart of New Delhi is a prime example of this approach. A MotionMagix Interactive Wall is deployed with visually appealing content from the corporate brochure and one of their upcoming projects in the hills of Himachal Pradesh. The effect is dazzling and the interactive possibilities magnify the impact. Visitors can get the information they want and at the same time cannot escape the conclusion that this is a real estate developer with a difference. In a crowded space with a lot of established players vying for the attentions of the premium buyer this goes a long way in creating a stamp of Tata Housing’s image in their minds.
Impact: The prime need is for Tata Housing to impress upon the visitors to their office a perception of themselves as a company that stands apart from the competition – an effect that the Customer Experience Center goes a long way to support.
Snickers Sweetening the Deal for Vegetarians
Industry: Consumer Goods
Objective: To drive home a very specific positioning approach to a completely new category of consumers in a manner guaranteed to ensure recall.
Product: MotionMagix Interactive Wall, Multi-touch Magix Kiosk
Brief: Snickers is among the most loved chocolate brands in the world with a well-known positioning. With a large vegetarian population in India Snickers saw an opportunity to take a unique positioning as a completely vegetarian chocolate and chose to make a big push into the markets identified as having a substantial number of people fitting the target profile. They held events in malls across such locations that included a high degree of interactivity. On the Interactive Wall visitors were invited to assemble a Snickers bar complete with a prominent “Green Dot” designating the vegetarian nature of the finished product. The Wall ensured very high visibility at the location. In an innovative demonstration of the offline-online connect there was also a game that the visitors could play on an Interactive Kiosk to claim a free Snickers bar – but only if they shared the experience on their personal Facebook Page. Visitors were clamouring to play the game & then log into their personal Facebook accounts to share the experience as also the brand positioning thus extending the reach of the promotion from the location to all over the web via the thousands of friends of each booth visitor. An innovative way to multiply the visibility of the brand beyond the boundaries of the physical site !
Impact: The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media world in a truly memorable manner.
Real Estate Developer Creating Lasting Impression at Property Expo
Client: A Leading Real Estate Developer
Industry: Real Estate
Objective: To differentiate their exhibit in a highly competitive environment.
Product: MagixTable, Multi-touch on wall, MotionMagix Interactive Wall
Brief: One of the leading Real Estate developers in the country was participating in the MCHI Credai Property expo in an environment where over a 100 exhibitors were vying for the attentions of thousands of prospective buyers. They chose to deploy a full range of Interactive solutions with eye-catching & informative content to leave a lasting impression in the minds of the visitors. This ranged from their branding on the MotionMagix Interactive Floor interacting with visitors to on-demand information of their projects on the MotionMagix Interactive Wall & the MagixTables. The stall caught the eye of visitors & exhibition organisers alike & ended up being among the most awarded in the show.
Impact: The booth attracted visitors from among the prospective buyers visiting the exhibition & was able to make a mark due to it’s unique look.
A big show at The BIG Show
TouchMagix via its partner in Oman exhibited the various interactive capabilities & the display possibilities of the Multi-touch MagixKiosk and gesture based MotionMagix Interactive Wall at The BIG Show Muscat one of the most important events in the Middle East for the building & construction industry.