Tag Archives: MagixKiosk

Aditya Birla Group wants to engage event visitors in an Interactive Way!

Visitors shared their opinions in an interactive way!

Client: Aditya Birla Group
Industry: Corporate and Industrial
Objective: MTo induce interactivity and engagement in an event, for guests.
Product: MotionMagix™ Interactive Wall and MagixKiosk™
Brief: Aditya Birla Group interests in sectors such as viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom (third largest in India),
BPO and IT services. At their annual Aditya Birla Group Awards 2015 function, they wanted to have their guests engaged in an interactive manner.
Thus to process this objective, MagixKiosk™ was installed, on which guests typed their wishes which were further shared by displaying them on a MotionMagix™ Interactive Wall. This made the event delightful and memorable for everyone present there.

Experience Your New Home on Multi Touch

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Visitors appreciated 3D view of the new property by Kolte Patil at a property expo in Pune.

Client: Kolte Patil Builders, Pune

Industry: Real Estate

Objective: Showcasing company information and project videos on multi touch kiosk.

Product: MagixKiosk™

Brief: Credai is an exhibition dedicated to promoting the Real estate sector and the most distinguished Real estate companies. It sees participation from all the major players in the real estate industry. Every participating company tries to do something unique to attract prospective buyers to their stall and stand out from amongst all the other players.

We helped one of the biggest Real Estate companies in the region to differentiate itself and create a breathtaking experience for its visitors. Our client Kolte Patil Builders used MagixKiosk to showcase videos of their newest properties. MagixKiosk being a multi-touch device has an advantage of letting potential visitors experience property videos with significantly more detail and clarity.

Multi touch kiosks were placed at two separate locations in the exhibition. Guests could experience 3D view of their latest projects and control it from every angle. Kolte Patil Builders also showed the previous projects on MagixKiosk. Our software allowed them to catalog all their projects in a way that the discovery becomes enjoyable for the visitors, most of whom spent many minutes at the Kolte Patil stall.

Guests really appreciated interacting with the highly immersive content on the multi-touch kiosk. Visitors thronged both the exhibition and our client’s stall.

Impact: Number of bookings for homes was significantly higher with the use of MagixKiosk.

The Technology Face of Vibrant Gujarat.

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Abbott India showcased their products, events, upcoming plants on multi touch kiosk at Vibrant Gujarat.

Client: Abbott India at Vibrant Gujarat

Industry: Healthcare, Event and Media

Objective: Showcasing company’s details and videos on multi touch kiosk

Product: MagixKiosk™

Brief: Vibrant Gujarat is an annual event organized to promote industries from all over the world in the state of Gujarat. The event provides a platform for investors and industries to interact with renowned business leaders from across multinational companies. More than 3000 companies participated in the Vibrant Gujarat in its 2015 installment. Companies vie to stand out and differentiate amongst themselves, in an event which sees everyone putting their best foot forward. Therefore it becomes an exercise in innovation and creativity, with everyone trying to bring on board the best solution possible.

Abbott India approached TouchMagix for their stall in Vibrant Gujarat. Abbott is one of the biggest names in pharmaceutical industry and known as a highly innovative company. They wanted to use the latest in interactivity to display company information and we suggested a combination of multi-touch hardware and software to make their experience come alive.

A customized content experience was designed to showcase the very latest from Abbott in the form of a video interface. People could click on any part of the screen for a different video to launch. Once could just tap on the screen to start or stop videos or to launch one which they wanted to see from among the rest.

Using the kiosk for knowledge sharing, Abbott could not only engage people to their content but also make sure an experience far superior than any other alternative could be delivered.

Abbott India installed three MagixKiosk at three separate locations in Vibrant Gujarat to showcase their products, events, upcoming plants. They announced the inauguration of some of their major investments in Gujarat.

Impact: A superior interactive experience could be delivered with both style and manner fitting one of Gujarat’s most prominent events.

Wayfinding – The fun and interactive way!

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Engineering Export Promotion Council (EEPC) used Wayfinding solution on multitouch kiosk with various features.

Client: Engineering Export Promotion Council (EEPC)

Industry: Events and Exhibitions

Objective: Wayfinding solution at EEPC event

Product: MagixKiosk™

Brief: Engineering Export Promotion Council (EEPC), an arm of the Ministry of Commerce, India works to advance export of engineering goods, projects and services from India. With a membership of 12,000 among large Industrial Corporate Houses, Small & Medium Scale Units (SME), and trading houses in the engineering business, its annual exhibition (IESS) promised to be nothing short of big and busy.
Grappling with the problem of an simple wayfinding solution which gives not only directions but company information too, EEPC came to TouchMagix.
In every exhibition, a major problem visitors face is not being able to visit every stall or not knowing the correct way to reach desired stall.
We designed a customised wayfinding solution for EEPC on multi touch MagixKiosk™. 3 MagixKiosks™ by TouchMagix were installed at the exhibition. The wayfinding software, had advanced search and category functions and gave visitors a glimpse of the companies they wanted to visit.
It would be quite right to say that the exhibition began from the Wayfinding Kiosks and thats where everyone got their first dose of the exhibition at large and plan their way through India’s largest such confluence.

Impact: An exhibition of around 200+ exhibitors became a less intimidating affair to negotiate!

Real estate giant uses interactive technology for a project launch

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Launching new project in interactive format enhanced the brand image among visitors!

Client: Lodha Group

Industry: Real Estate

Objective: To have an engaging and innovative property project launch

Product: MultiTouch Kiosk

Brief: Lodha Group is a one of India’s premier real estate groups and have developed over 350 million square foot of premium real estate. Some of their landmark constructions have changed the landscape of Mumbai and they are recognized as one of India’s most trusted brand in the real estate category. This group recently held a huge event to launch their swanking new property. Just like the group itself, the display through this interactive medium was to be viewed had to be equally impressive and dramatic. TouchMagix gave them the perfect solution and provided them with a huge 32 inch MagixKiosk™ on which their entire web content was ported in HTML 5. The MagixKiosk™ gave the visitors browsing options so that they could navigate the site easily and also zoom in on required areas. The high quality display gave the visitors the true look and feel of the real estate giant’s projects as could browse the layouts, plans, picture gallery and all other project related information just as they were displayed on the website quite easily through the kiosk. The interactive display generated a great deal of interest amongst the guests and communicated quite clearly the level of excellence that they could expect from them.

Impact: Visitors got a chance to view the company website in an interactive format which enhanced the brand image and facilitated deeper discussions.

Finding your way is way more fun

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The interactive display made way finding an engaging and informative exercise at Infocomm 2014.

Client: InfoComm

Objective: To provide a unique way finding solution at a high profile AV event

Product: MagixKiosk™

Brief:When an AV event is as high profile and technology driven as the InfoComm 2014, it is a given that the displays and the way finding solutions have to be equally spectacular. InfoComm chose TouchMagix as their official interactive screen partner to make sure that the visitors get an exceptional experience when they search for the event information. TouchMagix provided 4 interactive MagixKiosks™ which had 32 inch display screens to provide way finding solutions to the visitors. 3 of these MagixKiosks™ were located near the reception and registration area and one was placed outside the seminar hall. The main function of these kiosks was to provide required directions to the visitors. Our way finding solution was, however, far more comprehensive. The kiosks not only fulfilled the primary role of providing directions to the stalls but would also throw up additional information regarding the company and its products as well. People could also get all the information they needed on the seminars apart from providing the directions to the seminar halls, the kiosk also provided bios of the speakers as well making these kiosk more of information centres.
The visitors made full use of these kiosks and we witnessed a large number of people queueing up to operate it and gather information. These information kiosks were a phenomenal success and saw a great appreciation not only from the visitors but the InfoComm officials as well.

Impact: The interactive display made way finding an engaging as well as informative exercise.

A real estate showcase with an interactive feel

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Real Estate Company made an impression on their prospective customers with highly enriched, interactive MagixKiosk™

Client: T Bhimjyani Realty

Industry: Real Estate

Objective: To showcase real estate projects in differentiated format

Product: MagixKiosk™

Brief: The real estate industry is fiercely competitive and it is getting harder to woo the prospective customer. When one of Mumbai’s prominent builders decided to have a product showcase at one of the most prominent real estate exhibitions, they decided to use the interactive capabilities of TouchMagix’s interactive technology to do so. Bhimjyani Realty participated in recent the MHCI Real Estate Exhibition and showcased some of their upcoming properties. However, they wanted their project showcase to stand out from the rest and leave a lasting impression on the potential customers. To do so they deployed the TouchMagix MagixKiosk™ to present project information through visually enriched interactive content. The visitors could see the project designs, features and specifications and also have a look at the project floor plans. Since the content loaded on the MagixKiosk™ is customizable, it also allowed the prospective buyers to zoom in on the visuals for a closer look. This plug and play kiosk helped our client make a huge impact on their visitors since it provided a highly enriched, interactive and differentiated experience.

Impact: The interactive nature of the display attracted a large number of walk ins and generated a lot of interest amongst the visitors of the exhibition because of its innovative and engaging format.

TouchMagix Makes Samsung Enterprise Solutions Expo Interactive

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Samsung Enterprise Solutions Expo 2014 explored the interactive capabilities of TouchMagix

Client: Samsung Enterprise Solutions Expo 2014

Objective: To showcase the various possibilities of Interactive technologies in a variety of industries.

Product: MagixKiosk™, MagixScreen, MagixTable, Multi-Touch Overlay

Brief:
Samsung Enterprise Solutions Expo 2014 showcased innovation and leadership of Samsung’s Enterprise Business. A two day event, the expo presented a whole host of technologies from Samsung and its partner companies for a variety of industries. The Samsung Enterprise Solutions Expo 2014 also explored the interactive capabilities of TouchMagix’s technology in different environments such as retail, customer experience centres and banks. For this, TouchMagix used a MagixKiosk™, 46” MagixScreen™, MagixTable™. Along with this TouchMagix also deployed a 3*3 video wall with gesture technology to showcase Samsung’s rich history and corporate vision.

Impact: Samsung and Samsung partners found Inspiration and business use for the entire range of TouchMagix’ interactive products.

A Passenger Information System Fit for the Best

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A mix of valuable information and glam with MultiTouch MagixKiosks™.

Client: CSIA Mumbai

Title : A passenger information system fit for the best

Industry: Transportation Services

Product: Multi-touch MagixKiosk™

Brief: The recently opened Chhatrapati Shivaji International Airport T2 has set for itself an ambitious goal – to be the very best airport in the whole world. No expense has been spared in its design, architecture or construction or even in the many flourishes like India’a largest public art programme that calls the terminal its home. In such an environment it was inconceivable that the Passenger Information systems used would be anything less than the best. CIAL deployed no less than 4 Multi-touch MagixKiosk™ with large 55 in screens in the extremely high traffic area just inside the security hold area. Passengers could use these intuitive kiosks to seek for themselves all kinds of information of value to them – flight timings, airport information, location information, route maps and so on. The kiosks are intended to serve a dual purpose – firstly as a service to the large volume of passengers expected to flow through the terminal and secondly to showcase the most modern technology. After-all if everything else at the terminal is designed to dazzle the passenger then shouldn’t the system that supplies them information also do the same?

Impact: The information kiosks serve the purpose of informing the passengers while also impressing on them the modern feel of the terminal.

Getting Up-close and Personal with the Latest Car Models at Auto Expo

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At the Auto Expo, Volkswagen deployed 5 Multi-touch MagixKiosk™’s with custom content.

Client: Volkswagen

Industry: Automotive

Objective: To provide a fresh, new feel across the display space and the allow the visitors to virtually touch and feel the cars.

Product: Multi-touch MagixKiosk™

Brief: The Auto-Expo was a landmark event in the calendar of pretty much every car maker worth the name. Given the large number of high quality brands clamouring for the attention from the visitors, each exhibit had to lay extra emphasis on means to attract and engage them. Volkswagen chose to take the Interactive route towards this goal. They deployed 5 Multi-touch MagixKiosk™’s across their exhibit. Each kiosk was fitted into a custom developed casing that provided additional messaging and branding space. The kiosks were equipped with custom content that contained visuals and simulations along with specs other details of the new models being exhibited. Visitors could view different variants and colours of the newly launched model with a touch or a swipe. They could zoom in or out, rotate the view and capture different perspectives of the car. The inner state was maintained consistent with the model chosen as the visitors viewed the interiors of the car. Once virtually inside they could open doors and windows and also the boot, retract mirrors, adjust handles, open the glove box, turn on and switch off the lights and see the seats as they actually would be in each case in addition to discovering other features of the models. Visitors could also access videos of the high-tech manufacturing plant where the cars were made and also view videos of the testing of the cars. The entire experience was designed to give visitors as close a look and feel of the vehicle as could be given without actually getting in and driving away in it and in the process inform them about the capabilities of the models even as they were entertained.

Impact: Even in an event as dazzling as the AutoExpo the Interactive kiosks ensured that visitors left with an indelible impression of the Volkswagen exhibit.