Tag Archives: MagixKiosk

The Way to Impress the Industrial Consumer is Also Interactive

The Way to Impress the Industrial Consumer is Also Interactive

The Way to Impress the Industrial Consumer is Also Interactive

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MagixTable™ provides a highly interactive and visually appealing way for prospective buyers to experience.

Client: Praj Industries

Industry: Industrial

Objective:  To create a customer experience center with impact for a sector used to more traditional means of disseminating product information.

Product: Multi-Touch MagixKiosk™

Brief:    Being the leader in the chemical and processing industrial equipment brings with it some unique challenges. The expectation is to be always innovative not only in their products and solutions but also in the way they get this information out to their many customers – a significant problem considering the highly technical and somewhat “dry” nature of the content. Praj Industries sought to address this problem through the development of an innovative customer experience center in their head office. The center makes effective use of the MagixKiosk™ to showcase information on the product, technologies and solutions that make up Praj’s portfolio. There is an especially interesting usage of 3D Models and walkthroughs to give an interesting visual perspective into the products. The interactive capabilities of the MagixKiosk™ played a critical role in this effort giving visitors the capability to explore the product information and content in a never before seen  manner in this sector and thus guaranteeing the memorability of the experience.

Impact:  The innovative use of the interactive technologies to showcase the product information in a sector like chemical and processing equipment successfully supported the view of Praj as an innovative leader.

ONGC uses Interactivity to Seamlessly Blend Real and Virtual Worlds

ONGC-uses-Interactivity-to-Seamlessly-Blend-Real-and-Virtual-Worlds

ONGC uses Interactivity to Seamlessly Blend Real and Virtual Worlds

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The ONGC booth featured effects on MotionMagix™ Interactive Wall and Multiple Floor games.

 

Client: Oil & Natural Gas Commission

Industry: Petroleum

Objective: To leverage a mix of Interactive technologies in an eye-catching manner with the objective of becoming the stand-out exhibit at the show

Product: MotionMagix™ Interactive Floor, MotionMagix™ Interactive Wall, Multi-touch MagixKiosk™

Brief: ONGC was the organiser of Petrotech 2014, one of the largest events of the Oil & Gas Industries. Apart from being one of India’s largest companies being the organiser placed a special burden of expectation on their exhibit and ONGC chose a full complement of Interactive technologies to ensure they exceeded those expectations. The booth itself featured a MotionMagix™ Interactive Wall on an LCD screen with engaging quizzes and games to keep booth visitors entertained and engaged. The most innovative section of the exhibit featured an unusual coming together of the real and the virtual worlds. 4 rectangular MotionMagix™ Interactive Floors were brought together to form a single square display. Our edge blending technology brought the display together seamlessly. The display featured a scatter effect that welcomed booth visitors as they walked in but the eye was naturally drawn towards an actual traditional lamp setting with real flowers adorning the base merging with a similar bunch of virtual flowers on the interactive display. The merging of worlds didn’t end there though – the booth was inaugurated by the Union Petroleum Minister, Mr. Veerappa Moily, in a ceremony that involved not only the traditional cutting of the ribbon but a unique component on the MagixKiosk™. A symbolic opening of a virtual curtain preceded the minister signing on the interactive screen to declare the booth open – a singularly unique way to bring the magic of Interactivity to blending on-screen content to the real world.

Impact:  The mix of approaches was hugely popular as is evidenced by the Best Theme Based Display Award won by ONGC.

Google Chooses an Interactive Way to Promote Social Initiative

Google-Chooses-an-Interactive-Way-to-Promote-Social-Initiative

Google Chooses an Interactive Way to Promote Social Initiative

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Google used a MagixKiosk™ with customized content to help Women Get Online.

Client: Google

Industry: Technology

Objective:  To provide less technically equipped audience an easy way to absorb information

Product: Multi-Touch MagixKiosk™

Brief: Indian internet usage is heavily skewed in favour of males. As a technology giant so heavily invested in the internet Google has launched an initiative to try and change that by Helping Women Get Online and as a result empower them. The effort follows research that had shown how getting online had helped the lives of women, especially rural women. Google created a special multi-lingual website and a toll-free number with information on how to use the internet for getting information of relevance to their daily lives and activities and a collection of women-centric content. A key part of the plan was a launch event designed to disseminate information, introduce the website and its content and the objectives of the initiative. Google used a MagixKiosk™ to supplement their efforts to engage the visitors but most importantly to disseminate the required information in an easy, friendly manner designed to appeal to some of the “digitally illiterate” visitors. The content was laid out in a manner similar to the HWGO website to create a sense of familiarity that would help them when they themselves went online.

Impact:  The easy, interactive means used to deliver the information proved effective and memorable at the same time.

Atlas Copco and Wirtgen Choose Interactive Technology to Stand Out at Exhibition

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Atlas Copco and Wirtgen Choose Interactive Technology to Stand Out at Exhibition

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Atlas Copco and Wirtgen stood out in South Asia’s largest event with eye catching displays of technology.

Client: Atlas Copco and Wirtgen

Industry: Industrial

Product: Multi-Touch MagixKiosk™

Brief: It is South Asia’s largest event for the Construction Equipment sector. With its focus on cutting edge construction and industrial technology it would not seem to be the obvious candidate for eye catching displays leveraging technology. Only that it was. The sheer size of the event, the quality of the international participants and the extremely high profile of the visitors convinced at-least a couple of exhibitors to do something special to stand out from this crowd. Atlas Copco, a leader in Construction Technique, and Wirtgen India, a road construction machine manufacturer, deployed the MagixKiosk™ to great effect to engage visitors to their respective booths. Atlas Copco took a fun, gamified approach to achieve this end – they displayed company and product information and images in the form of simple puzzles. Wirtgen used a more direct approach – product information displayed in a visually appealing fashion on the Interactive kiosks. In both these cases the objective was that the visitors to the exhibit should get the information they needed in a manner designed to leave an imprint and this was amply achieved.

Impact: The interactive technology helped the booth stand out in an exhibition with many other exhibitors with products in similar areas.

An Interactive Display With Drive for Skoda

An Interactive Display With Drive for Skoda

An Interactive Display With Drive for Skoda

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The MagixFone™ enabled a wide participation while educating Mumbaikars in fun and entertaining ways.

Client: Skoda Automobiles

Industry: Automobile

Objective: To give a completely new and memorable dimension to the re-launch of a well-known luxury brand

Product: Multi-Touch MagixKiosk™

Brief: Automobile brands lead the way when it comes to the use of new techniques and technologies to create a differentiated experience for their customers and this starts at the time of the launch itself – or in this case the re-launch. The Skoda Octavia is a familiar name for luxury car fans in India and when the latest variant was released in India to the media, the channel and partners the event had to be spectacular. A tool Skoda leveraged heavily was a 3D Visualizer that allowed visitors to get a complete experience of the car – everything except actually driving it that is! Multi-Touch MagixKiosk™ with specially designed content allowed visitors to view different variants and colours of the newly launched variant with a touch or a swipe. The inner state was maintained consistent with the model chosen as the visitors viewed the interiors of the car. Once virtually inside they could open doors and windows and also the boot, retract mirrors, adjust handles, open the glove box, turn on and switch off the lights and see the seats as they actually would be. The interactivity brought the 3-D effects to life, a new dimension as it were, while allowing the visitors to get a truly up-close and personal feel of the car.

Impact: Visitors were left dazzled with the new car as well as with this completely unique way of allowing each of them to experience it at their own pace.

 

 

Ibaco Interactive Wall Engages Mall Visitors and Facebook Crowd

Ibaco Interactive Wall Engages Mall Visitors and Facebook Crowd

Ibaco Interactive Wall Engages Mall Visitors and Facebook Crowd

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Ibaco educated the audience about the various flavours of Ibaco ice cream sundaes.

Client: Ibaco

Industry : Food & Beverage

Objective: To educate the audience about the various possibilities of Ibaco ice cream sundaes in a fun, interactive and engaging manner and enhance branding through offline and online interactions.

Product: MotionMagix™ Interactive Wall and Multi-Touch MagixKiosk™

Brief: Ibaco can be touted as the ice cream lovers’ paradise. They wanted to host an event where they could inform and educate their audience about their delectable range of ice cream flavors and enviable range of toppings and sauces while also increasing brand awareness. Ibaco took this ice cream party to its promotional event at Mantri Mall, Bangalore where they hosted a number of engaging games for the visitors with the help of the MotionMagix™ Interactive Wall and Multi-Touch Magix Kiosk. All participants had to collect different ice cream toppings that were being dropped via the Interactive Wall placed on the stage. This wall ensured that Ibaco received high visibility and generated quite a buzz amongst the mall goers. To participate visitors had to log in to their Facebook account from the MagixKiosk establishing an offline-online connect. The campaign got visibility not only through the event at the Mall but also hundreds of people on Facebook viewed the activity through the updates posted by participants. People jumped, dived and ran all over the stage to catch all the toppings and sauces that were being ‘dropped’.  A great way to educate the visitors about the numerous of ice cream flavors, toppings and sauces and also multiply the brands visibility by crossing the limitations posed by physical boundaries.

Impact: The audience got informed about all ice creams and toppings that Ibaco had to offer not just on location but also in the virtual world.

 

 

Green is Volkswagen’s Colour of the Season

Green is Volkswagens Colour of the Season

Green is Volkswagen’s Colour of the Season

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MagixKiosk™ & MagixFone™ increased awareness of Volkswagen’s environmental policies.

Client: Volkswagen

Industry: Automobile

Objective: To increase awareness of Volkswagen’s environmental policies and to demonstrate their commitment to the environment among employees

Product: MagixFone, Multi-touch Magix Kiosk

Brief: As one of the largest automobile makers in the world Volkswagen has always demonstrated an admirable commitment to the environment. Their policies are extensive and often visionary. On the occasion of the World Environment Day they wanted to re-iterate this commitment in the eyes of employees and also to drive up awareness of the various policies and methods. They chose to do this in an engaging game show like format using a combination of the Magix Kiosk & MagixFone. Questions about the environmental policies of Volkswagen appeared on the screen and employees were invited to send in their responses using their phones. The responses were associated with the mobile numbers of employees and tracked through MagixFone. The contest drew such a tremendous response that Volkswagen has decided to run such contests at other locations and around the year. The employee that scores the highest across all of these could be eligible for a grand prize. Policies sometimes get the rap for being dry & un-interesting – not when presented in this manner!

Impact: The interesting approach adopted to drive up awareness of the policies among the many employees was a great success.

 

 

Snickers Sweetening the Deal for Vegetarians

Snickers Sweetening the Deal for Vegetarians

Snickers Sweetening the Deal for Vegetarians

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The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media.

Client: Snickers

Industry: Consumer Goods

Objective: To drive home a very specific positioning approach to a completely new category of consumers in a manner guaranteed to ensure recall.

Product: MotionMagix Interactive Wall, Multi-touch Magix Kiosk

Brief: Snickers is among the most loved chocolate brands in the world with a well-known positioning. With a large vegetarian population in India Snickers saw an opportunity to take a  unique positioning as a completely vegetarian chocolate and chose to make a big push into the markets identified as having a substantial number of people fitting the target profile. They held events in malls across such locations that included a high degree of interactivity. On the Interactive Wall visitors were invited to assemble a Snickers bar complete with a prominent “Green Dot” designating the vegetarian nature of the finished product. The Wall ensured very high visibility at the location. In an innovative demonstration of the offline-online connect there was also a game that the visitors could play on an Interactive Kiosk to claim a free Snickers bar – but only if they shared the experience on their personal Facebook Page. Visitors were clamouring to play the game & then log into their personal Facebook accounts to share the experience as also the brand positioning thus extending the reach of the promotion from the location to all over the web via the thousands of friends of each booth visitor. An innovative way to multiply the visibility of the brand beyond the boundaries of the physical site !

Impact: The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media world in a truly memorable manner.

 

Google Showcases Advertising Avenues for Unilever Brands

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Google Showcases Advertising Avenues for Unilever Brands

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The Interactive capabilities of the MagixKiosk™ played a key role in successfully showcasing Google’s advertising channels.

Client: Google / HUL

Industry: Consumer Goods

Objective: Using the interactive capabilities of the MagixKiosk™ to supplement the appeal of Google’s advertising channels.

Product: Multi-touch MagixKiosk™

Brief: Google hosted an event at the Hindustan Unilever office and used interactive technologies to showcase the array of advertising avenues available to the various iconic Unilever brands within Google’s portfolio. A key part of the effort was the MagixKisok. Touchmagix’s pioneering technology was instrumental in presenting the information in a refreshingly different light. The presentation was informative, interactive and visually appealing – a combination that served to make it memorable. This allowed the content to be shown off to maximum advantage with nothing being lost in translation – surely the best way to convince the Unilever brand advocates of the potential of the medium.

Impact: The Interactive capabilities of the MagixKiosk played a key role in the successful showcasing of Google’s content.

 

Ogilvy Team Having a Good Time Using the Magix of Interactive Technologies

Ogilvy Team Having a Good Time Using the Magix of Interactive Technologies

Ogilvy Team Having a Good Time Using the Magix of Interactive Technologies

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A highly creative approach to get audience members to interact with each other using innovative technology.

Client: Google / Ogilvy

Industry: Media

Objective: Draw the members of the audience into an interaction using innovative technology

Product: MagixFone and MagixKiosk

Brief: Google hosted an event at the Ogilvy & Mather office & used a unique combination of interactive technologies to draw members of the audience into a fun-filled interaction with each other. People were invited to “Gift a Beer” to their friends by sending an SMS to the MagixFone system through their own phones that would be publicly displayed. The intended recipients could get a coupon code if they sent an acknowledgement over SMS that would be similarly displayed & the coupon could be redeemed for a free beer. A beer for an SMS – a good bargain all around !

Impact: The highly creative approach to getting the audience members to interact with each other was in keeping with the profile of the audience.