Introduce a TV channel with fun themed quizzes for the launch party.
Client: EPIC TV Channel
Industry: Television and Media
Objective: To introduce the faith based TV channel with fun themed quizzes on its launch party.
Product: TouchMagix MagixTouch Overlay
EPIC Television Network Pvt. Ltd recently launched a genre specific Hindi entertainment channel. The channel programming is around Indian mythology and folklore in a uniquely contemporary format.
Their requirement was very specific – how do you create a simple but fun activity for the launch party! We suggested going Multi-Touch. Content on Multi-Touch has many advantages for an occasion like this. Even simple content ideas are brought to life in a seamless and highly attractive manner. The interaction becomes smooth, controlled and the results are instant. Additionally integration with social media, wherein score or achievements can be posted to further social mileage.
For this event, TouchMagix installed two 65” MagixTouch Overlays on LED screens provided by them. One 42” MagixTouch overlay where a quiz game we had created with questions from the Epic Mahabharata was run. This was a specially branded quiz game created to introduce the new series Dharmakshetra.
As a celebrated launch the event was attended by many from the Bollywood and Indian Television fraternity.
Impact: Increased engagement for the launch event with branded and gamified content with social media connect and measurability.
Objective: To showcase the unique multi-touch capabilities of the PSP Vita to gamers.
Product: MagixTouch Multi-touch
Brief: One of the innovative features of the PS Vita from Sony is a Multi-touch screen & a Multi-touch rear touch pad. In a “road-show” kind of environment, Sony chose a MagixTouch Multi-touch with original game content to showcase the full scope of the experience provided by the multi-touch features on a large scale model of Sony PS. The MagixTouch offered a touch-based interaction for the users where they could &get a sense of the unique game play & the sheer enjoyment that an actual Sony PS VITA can provide.
Impact: The MagixTouch Multi-touch was an obvious large-format display option for Sony given the uniqueness of the multi-touch capabilities they wanted to display.
NIT Trichy Showcases Interaction Between Man & Technology in an Unusual Manner
Interactive displays at NIT Trichy to promote the co-existential relationship between Man & Technology!
Client: National Institute of Technology – Trichy
Industry: Exhibition, Education
Objective: Showcase the interaction between Man & Technology in an unusual manner
Product: MotionMagix Interactive Floor, Magix Touch Multi touch displays
Brief: The National Institute of Technology at Trichy is one of the premier educational institutions in the country offering Engineering education & Pragyan is their flagship techno-management festival. This year the exhibition invited visitors to “Explore the power of touch”. The MotionMagix Interactive floor allowed visitors to play games like soccer on the floor & have the visuals & sounds react to their movements. The Multi touch displays created a mind-boggling display allowing multiple users to interact with the system simultaneously & get it to perform the tasks set of it.
Impact: The interactive displays fit in remarkably well with the overall attempt of the festival to promote & foster the co-existential relationship between Man & Technology !
An innovative way to launch the new message from YouTube.
Objective: To use Interactivity to provide a dazzling accompaniment to the launch of a new media property
Product: MotionMagix™ Interactive Floor
Brief: YouTube is a household name. Sometimes being such a well-known brand can be a problem especially when the intent is to launch a sub-brand or a service that goes even a little away from the traditional perception of the brand. YouTube is still largely known as a location for user generated and possibly somewhat “home grown” content so when they wanted to launch a media property focused on the online movie watching experience they wanted to make the launch memorable. Such content is obviously much more professionally produced and with the trademark showbiz “razzle dazzle”. The obvious intent was to leverage the star power resident within the content and they chose an Interactive method to drive home that message. The venue featured multiple installations of the MotionMagix™ Interactive Floor. The first with a dazzling display of “Flip Card” style albums containing collages of still images as well as popular movie clips of the day & the second providing a “halo” effect at each spot that the guest interacted with. As visitors walked with, or rather on, the stars the connect between YouTube and their new focus on movies was amply reinforced.
Impact: An innovative way was found to supplement the altered message for the new service from an established brand.
Interactive Augmented Reality – With Interactive Wall
An Augmented Reality Experience for Associate Decor’s customers that made them feel various climatic conditions.
TouchMagix takes Augmented Reality one step ahead by creating this interactive Augmented Reality Experience for Associate Decor – India’s largest particleboard manufacturing plant. TouchMagix setup an Interactive Wall where people standing in front of the wall got an experience of standing in rain, sun and various such climatic conditions and learnt about unique offerings of Associate Decor. A very effective educative branding for sure!
ARAI using Interactive Floor at International Symposium
ARAI installed multiple Magix Kiosks at their showcase to enhance instructional experience and to welcome visitors.
ARAI installed multiple Magix Kiosks at their showcase International Symposium to enhance the instructional experience for the exhibit visitors. They also installed a 25 feet long Interactive Floor to welcome visitors to the event.
The interactive display proved to be the perfect channel to deliver rich content and keep visitors engaged in an IT exhibition.
Industry : Technology
Objective: To increase footfalls and provide the company overview and showcase customer case studies in an innovative manner
Product: MagixKiosk™ Multi-Touch
When one of the world’s leading technology solution providers decided to participate in an IT exhibition, they had to make sure that their displays were as cutting edge as their solutions and products. Since their inception in 1984, Dell has been driven towards providing long term value and customer driven innovation. To showcase this aspect they decided to use the MagixKiosk™ Multi-Touch systems to engage their visitors at this IT exhibition. Multiple MagixKiosk™ Multi-Touch systems were placed at the Dell Systems exhibition booth. A special log in screen with hand reading capabilities was created for them. When the visitor touched his palm to the screen it converted to the Dell logo. The visitor then could navigate through the exhibit and take a look at the Dell success story, discover Dell products and read about customer case studies. The MagixKiosk™ Multi-Touch allowed the customers to browse through interactive graphs and also match data with their facts. A unique wipe effect allowed the customers to uncover underlying stories left visitors feeling fascinated. This interactive experience left the visitors not just well informed but immensely impressed as well.
Impact: The interactive display proved to be the perfect channel to deliver rich content and keep visitors engaged.
How TouchMagix turned a DJ show into a visual extravanganza.
Club Shockk Pune, organized a sound blasting evening with Pune’s top DJ’s in action – DJ Vaggy, DJ Agnel, DJ Sunny and Harneet, DJ Nakul. Also setting the dance floor on fire was DJ Stash with some energetic Hip Hop and Bhangra numbers. The show host MC Ketan Dossa ensured the audience remained captivated. Using MotionMagix Interactive Floor at the entrance, the guests were in for an electric start to the evening. Behind the DJ Console was the MotionMagix Interactive Wall, showcasing some exciting visual effects triggered by the DJ’s hand gestures.
A leading Real Estate house in India, used MagixKiosk™ to showcase their exclusive properties.
A leading Real Estate house in India, used our MagixKiosk™ to showcase their exclusive properties to the target audience. The MagixKiosk™ enabled its users to browse through ultra-luxury amenities and visualize their dream home. An instant hit across all age groups, the plug and play MagixKiosk™ helped our customer drive results in a limited time.