Objective: To showcase the unique multi-touch capabilities of the PSP Vita to gamers.
Product: MagixTouch Multi-touch
Brief: One of the innovative features of the PS Vita from Sony is a Multi-touch screen & a Multi-touch rear touch pad. In a “road-show” kind of environment, Sony chose a MagixTouch Multi-touch with original game content to showcase the full scope of the experience provided by the multi-touch features on a large scale model of Sony PS. The MagixTouch offered a touch-based interaction for the users where they could &get a sense of the unique game play & the sheer enjoyment that an actual Sony PS VITA can provide.
Impact: The MagixTouch Multi-touch was an obvious large-format display option for Sony given the uniqueness of the multi-touch capabilities they wanted to display.
65″ Multi-touch Experience at the Auto Expo with Royal Enfield
Visitors made aware of the fascinating journey of Royal Enfield in an unforgettable manner.
Client: Royal Enfield
Objective: To drive home the extremely strong historical context of the brand and to reinforce the connect with its many fans.
Product: MagixTouch Multi-Touch technology on a 65 inch screen
Brief: Royal Enfield is an iconic brand steeped in history. As the oldest bike in continuous production in the world it has legions of followers across the globe who consider themselves experts at every twist and turn in the story of the company and the brand values this sentiment tremendously. To give these committed brand advocates access to the complete history of the bike in one place and to indulge their need to check into specific points in the timeline Royal Enfield has provided an Interactive Timeline at the reception of their main factory in India. MagixTouch Multi-touch technology on a 65 inch screen brings to life this time line containing information about the bikes of the time, the designers, specifications, advertisements, press clippings and several nuggets of visually appealing information. Visitors can go forward and back in time and home into specific years and feed their fancy to the fullest. What a way to really get to know a brand and its fascinating journey through time !
Impact: The visitors are made aware of the fascinating journey of the brand in an unforgettable manner.
Nike engaged shoppers in the most unique fashion with Interactive wall.
Objective: Enhancing the retail store experience
Product: MagixTouch Multi-Touch
Brief: Nike leads the world when it comes to branding, marketing and retailing of sportswear. When they wanted to revolutionize the retail experience within their flagship Nike stores they decided to go futuristic with a MagixTouch Multi-Touch displays. Shoppers were invited to browse the catalogue of shoes on a virtual shoe rack and flick through the many different models with a simple touch or gesture. The shoppers could also narrow down to a specific model and view more details like shoe-type, features such as cushioning, weight, model name, colors, including a 360 degree view. The shoppers were engaged more deeply with the product and this experience provided a vital connection right up to the actual trial and purchase – a futuristic concept for a product that is well-known for driving the future.
Impact: Nike continues to drive the future along with engaging the shoppers in-store in the most unique fashion. The installations also resulted in more educated shoppers.