Tag Archives: MagixTouch

Disseminating Mahatma Gandhi’s Life Lessons & Ideology through Interactive Technology

Disseminating Mahatma Gandhis Life Lessons & Ideology through Interactive Technology

Disseminating Mahatma Gandhi’s Life Lessons & Ideology through Interactive Technology

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The life & teachings of Mahatma Gandhi’s lessons & ideology in an interactive manner.

Objective: Disseminate Mahatma Gandhi’s life lessons & ideology in a state of the art interactive manner.

Product: TouchMagix’ MotionMagix, MagixTouch, MagixTable and MagixKiosk

Brief: The Gandhi Research Foundation in Jalgaon aims to be the premier international center for Gandhian Study, Research & Dialogue. It houses a state-of-the-art Interactive multi-media Museum that includes an Experience Center targeted at the youth. The GRF aim was to attempt “a close encounter between Gandhiji and the visitor, engaging them in an imaginary yet almost-real dialogue without any human interface or intermediary”. This was achieved by utilizing over 20 Interactive exhibits incorporating the latest in gesture & touch technology & creating a hand-on environment that touches & inspires at the same time.

Impact: The primary target audience, the youth, are finding the life & teachings of Gandhiji engaging, appealing & worth following.

 

65″ Multi-touch Experience at the Auto Expo with Royal Enfield

65″ Multi-touch Experience at the Auto Expo with Royal Enfield

65″ Multi-touch Experience at the Auto Expo with Royal Enfield

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Visitors made aware of the fascinating journey of Royal Enfield in an unforgettable manner.

Client: Royal Enfield

Industry: Auto

Objective: To drive home the extremely strong historical context of the brand and to reinforce the connect with its many fans.

Product: MagixTouch Multi-Touch technology on a 65 inch screen

Brief: Royal Enfield is an iconic brand steeped in history. As the oldest bike in continuous production in the world it has legions of followers across the globe who consider themselves experts at every twist and turn in the story of the company and the brand values this sentiment tremendously. To give these committed brand advocates access to the complete history of the bike in one place and to indulge their need to check into specific points in the timeline Royal Enfield has provided an Interactive Timeline at the reception of their main factory in India. MagixTouch Multi-touch technology on a 65 inch screen brings to life this time line containing information about the bikes of the time, the designers, specifications, advertisements, press clippings and several nuggets of visually appealing information. Visitors can go forward and back in time and home into specific years and feed their fancy to the fullest. What a way to really get to know a brand and its fascinating journey through time !

Impact: The visitors are made aware of the fascinating journey of the brand in an unforgettable manner.

LG Promotes New Smart Phones using Interactive Technology

LG Promotes New Smart Phones using Interactive Technology

LG Promotes New Smart Phones using Interactive Technology

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LG promoted their range of smart phones by engaging their target audience with Interactive Wall and Floor.

Client: LG Mobile

Industry: Mobile Handset Manufacturers

Objective: Promote new range of smart phones using interactive technology

Product: MotionMagix WALL & FLOOR

Installation Type: Overhead Projection on Wall combined with Overhead Projection on Floor on a single system.

Brief: LG Mobile was one of the participants at the Mobile Conference in Middle East and wanted to promote their latest range of touch and smart phones. Their idea was to create a gaming interface and then distribute free phones to winners after some competitive games. We created a unique interactive experience by using the MotionMagix Interactive Floor and Wall together on a single PC. The Interactive Floor had videos of LG mobile phones in the background which were revealed as people stepped on it. From here they were prompted to play the exciting catch game on the wall. The idea was to collect multiple points using body sideways movements. Winners were then clubbed together each round to reach final and subsequently to win handsets.

Impact: LG promoted their range of smart phones by engaging their target audience in a fun filled and entertaining game.

 

Breezer Bustle Launch with MotionMagix Interactive Floor

Breezer Bustle Launch with MotionMagix Interactive Floor

Breezer Bustle Launch with MotionMagix Interactive Floor

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Reinforcing association of Bacardi with music with Interactive Floor.

Client: Bacardi

Industry: Consumer

Objective: To reinforce the association of Bacardi with music and to create greater awareness about the different variants of the brand.

Product: MotionMagix Interactive Wall, MotionMagix Interactive Floor

Brief: Bacardi is known world-wide for its colourful, fruity flavours and also for its strong association with fresh, youthful music. Digital media and online connections also form a key part of the communication strategy of the brand. Among its most popular promotions in India was associated with the Breezer Bustle Music CD and promotional online game – a massive effort spread across 108 days and 36 pubs across the country. Pub visitors were invited to join the on-screen character in a dance and points were earned by following instructions to step on mats representing the different flavours of the brand.

The engagement was further deepened as players were encouraged to publish their scores to Facebook and Twitter thus also ensuring the virality of the message. A significant challenge was posed by the space constraint in the various locations –an innovative combination of the Interactive Floor and Interactive Wall helped overcome that. The movements of the players were tracked on the floor but the resulting interaction with the on-screen dancer was visually represented on the wall. All in all this was one of our most satisfying projects bringing together several uniquely challenging needs like the space-constrained deployment, the offline – online connect and the content into one launch.

Impact: The launch ensured that the Bacardi Breezer Bustle was one of the most talked about launches for the brand and also drove home the message of the various variants in a fun and engaging manner while staying with the musical theme of all Bacardi’s communications.

 

Interactive Wall at NIKE Store

Interactive Wall at NIKE Store

Interactive Wall at NIKE Store

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Nike engaged shoppers in the most unique fashion with Interactive wall.

 

 

 

Client: Nike

Industry: Retail

Objective: Enhancing the retail store experience

Product: MagixTouch Multi-Touch

Brief:  Nike leads the world when it comes to branding, marketing and retailing of sportswear. When they wanted to revolutionize the retail experience within their flagship Nike stores they decided to go futuristic with a MagixTouch Multi-Touch displays. Shoppers were invited to browse the catalogue of shoes on a virtual shoe rack and flick through the many different models with a simple touch or gesture. The shoppers could also narrow down to a specific model and view more details like shoe-type, features such as cushioning, weight, model name, colors, including a 360 degree view. The shoppers were engaged more deeply with the product and this experience provided a vital connection right up to the actual trial and purchase – a futuristic concept for a product that is well-known for driving the future.

Impact:  Nike continues to drive the future along with engaging the shoppers in-store in the most unique fashion. The installations also resulted in more educated shoppers.

 

 

TouchMagix™ Unveils the Revolutionary MagixTable™

TouchMagix Unveils the Revolutionary MagixTable

TouchMagix™ Unveils the Revolutionary MagixTable™

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The MagixTable™ is the first of its kind multi touch interactive table, leaving behind its bulky and complex predecessors.

The MagixTable™ is the first of its kind multi touch interactive table, leaving behind its bulky and complex predecessors. The MagixTable™ has a rich application suite with easy customization tools and 40 simultaneous touch points. TouchMagix™ also provides SDK for 3rd party application developers to design their own content for use on the table. For technical information visit www.magixtable.com

Merck Pharma: Interactive Table MultiTouch System by TouchMagix

Merck Pharma: Interactive Table MultiTouch System by TouchMagix

Merck Pharma: Interactive Table MultiTouch System by TouchMagix

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Touchmagix designed a multitouch Touchscreen quest game for merck pharma.

 

Touchscreen quest game. To answer a question, you need to navigate the diver to discover the pearl. Beware of the Sharks!!!

Kompkin, Pune: Interactive window projected touchscreen by TouchMagix

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Kompkin, Pune: Interactive window projected touchscreen by TouchMagix

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Launch of new range of educational desktops and laptops with a page flip template.

Page flip template used to showcase features of new range of educational desktops and laptops launched.