Client: Dell

Industry : Technology

Objective: To increase footfalls and provide the company overview and showcase customer case studies in an innovative manner

Product: MagixKiosk™ Multi-Touch

When one of the world’s leading technology solution providers decided to participate in an IT exhibition, they had to make sure that their displays were as cutting edge as their solutions and products. Since their inception in 1984, Dell has been driven towards providing long term value and customer driven innovation. To showcase this aspect they decided to use the MagixKiosk™ Multi-Touch systems to engage their visitors at this IT exhibition. Multiple MagixKiosk™ Multi-Touch systems were placed at the Dell Systems exhibition booth. A special log in screen with hand reading capabilities was created for them. When the visitor touched his palm to the screen it converted to the Dell logo. The visitor then could navigate through the exhibit and take a look at the Dell success story, discover Dell products and read about customer case studies. The MagixKiosk™ Multi-Touch allowed the customers to browse through interactive graphs and also match data with their facts. A unique wipe effect allowed the customers to uncover underlying stories left visitors feeling fascinated. This interactive experience left the visitors not just well informed but immensely impressed as well.

Impact: The interactive display proved to be the perfect channel to deliver rich content and keep visitors engaged.