Welcoming guests with an Interactive floor and a highly unusual experience
Client: A Five star hotel, Dubai
Objective: Welcoming guests with an Interactive floor and an highly unusual experience.
Product: MotionMagix Interactive Floor
Being in Dubai can come with its own problems of plenty. There are a plenty of five star hotels with plenty to write home about. Luckily they have TouchMagix too! When this particular Five Star hotel informed us of their intention to create a desert like experience at the reception, we sprung into our techno-creative mode. We created a footprint trail effect for interactive floor but in a highly realistic twist, the content was programmed to detect the direction the person was coming from, therefore always creating a real sand walking experience. Of course without the dust.
The local visitors and kids loved the interactive welcome, and the hotel secured on its shoulder another star for one of a kind hospitality.
Impact: Awesomeness, surprise and people of all ages walking back and forth on the interactive floor, to experience it for that ‘one more time’.
Puma created a unique ‘Arsenal Tunnel of Time’ along with Interactive Floor football games
Objective: To create an experience zone to impress at a high profile and high energy event
Product: MotionMagix™ Interactive Floor
Brief: When a leading sportswear brand and a legendary football club team up to launch club kits to kick off the 2014-15 football season, the event has to be spectacular. Puma introduced the much celebrated Arsenal Football Kits in a stunning 4 day event held in Bangalore’s iconic UB City. Puma created a unique ‘Arsenal Tunnel of Time’ as a tribute to the legendary club and showcased Arsenal memorabilia, trophies from the FA Club, the Invincible Trophy, special moments from Arsenal history and photographs of Arsenal legends. This event also saw a special appearance from the former Gunner, Freddie Ljungberg, who flew down especially for this mega event. Puma employed the capabilities of TouchMagix’s interactive technology to create a special experience zone for the event visitors. TouchMagix deployed an 8X6, specially customized, MotionMagix™ Interactive Floor with the Puma and Arsenal logos to reflect the brand identity. This floor was loaded with a number of interactive football games for the visitors to enjoy and test their football skills. The highly engaging format of the games and the interactive capabilities of the floor with single and multi-player options attracted the attention of many visitors and saw great participation. After all entertainment targeted at one of Arsenal’s largest fan bases in the world has to be legendary as the Club itself!
Impact: The MotionMagix™ Interactive Floor provided entertainment which was in tune with the high energy levels of the event and generated great participation from visitors while making a brand impact.
Objective: To create an entertaining space to engage children using interactive technology
Product: MotionMagix™ Interactive Floor
A trip to the hospital is no fun, more so if you happen to be a kid. Normally seen as bleak, sterile spaces, hospitals are the last place where you would find kids enjoying themselves to the fullest instead of crying, panicking or sticking to parents like glue. A great example of how technology can be put to great use to distract children is at the Harkishandas Hospital in Mumbai. In order to keep the children in the pediatric ward busy and to keep their mind off ailments, the hospital management decided to employ a large MotionMagix™ Interactive Floor loaded with a number of interactive games in the waiting area. These games were highly engaging by nature and effectively helped distract the kids from their hospital related fears. With single and multi-player options, this floor allowed to keep a number of kids busy, happy and laughing at the same time and helped reduce anxiety. This creative initiative by the hospital is indeed a reminder that sometimes laughter is the best medicine!
Impact: : The use of Interactive Technology not only enabled the hospital and parents to keep kids engaged without additional effort but also made the environment stress free for kids.
Aircel used interactive technology to promote their new pocket app.
Objective: Educate target audience of the App Store called Pocket Apps
Product: MotionMagix Floor
Installation Type: Single Overhead Projection on Floor
Brief: Aircel, a major telecom services provider in India, launched Pocket Apps, as its Mobile Applications Store. Pocket Apps is free for its post-paid and pre-paid subscribers, and Aircel wanted to promote its usage. Being a unique offering Aircel knew that the subscriber base to internet on mobile was low and wanted to get mobile users attracted to the benefits available on the go. The applications varied from Social Network sites, to flight bookings to Movie ticketing and more justifying Aircel Pocket Apps slogan of A Million Possibilities. Aircel wanted to familiarize its audience with easy to relate icons of the applications available in the stiore. We created a customized application for Aircel using the MotionMagix Interactive Floor. The Interactive Floor was placed at a regular footfall retail mall in Ahmedabad, Gujrat India, where Aircel had recently launched its telecom service offerings. Icons of various applications available on the app store scattered as users walked by and eventually displayed the Aircel Logo and offer provided. In a short duration, news spread of this innovative interactive floor and the mall witnessed 120% more footfall where Aircel Representatives could directly discuss the offerings one on one.
Impact: Effective usage of technology helped Aircel to promote Pocket Apps as an important secondary need after calling and texting