Tag Archives: MotionMagix Interactive Floor

MotionMagix’s Interactive Floor at Columbia Basin Health Association

Kids gets engaged With MotionMagix interactive floor.

Client: Columbia Basin Health Association (CBHA), Othello, Washington
Industry: Health (Hospital)
Objective: To Engage Kids In Hospitals’ Waiting Area.
Product: MotionMagix™ Interactive Floor
Brief: Children’s hospitals & pediatric clinics are investing in innovative technology tools to engage patients and families during their stay as well as in the waiting area

Play is a very important part of every kid’s life, even when they are in pain. MotionMagixTM delivers innovative approach to engage children and their families by leveraging Interactive Floor technology. CBHA’s waiting area is converted into an interactive playground for children under medical care.

MotionMagix’s Interactive Floor at Shopping Mall, Myanmar

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Visitors gets engaged With MotionMagix I40 feet interactive Walkway.

Client: HOA NGUYEN PHUC BAO
Company Name : The Gioi Vang Pte. Ltd. (SOTRACO Group), Vietnam
Industry: Events
Objective: On the Occasion of lighting festival in Myanmar, Client wants more fun and interactive platform to engage people.
Product: Retail (Shopping Mall)
Brief: The Client Company is dedicated to providing product technology solutions that spans into many fields such as advertising media, entertainment, and many more. On the occasion of lighting festival in Myanmar client wants to engage people in an interactive way.

To facilitate above objective a 40 feet interactive walkway (Interactive Floor) created at HAGL Center (The biggest shopping center in Myanmar) using MotionMagixTM Ultimate the most powerful software, 4 projectors and 4 MagixSense sensors. This made the fun at HAGL Center for everyone present there.

MotionMagix Interactive Floor Activities & Games at Kids Birthday Party

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With MotionMagix Interactive Floor kids gets engaged like never before.

Client: Birthday Party
Industry: Events
Objective: To entertain kids at birthday party
Product: MotionMagix™ Interactive Floor
Brief: It is a task to keep children constantly engaged at events, especially if it’s a birthday party; kids are always on the lookout of fun and play along with other kids. At birthday party in Delhi, there were a large number of kids that were invited, which meant a solid action plan of keeping them engaged!

Amidst party entertainers, birthday cake and usual birthday games, a MotionMagix™ Interactive Floor was installed, which eventually happened out to be the turning point of the party, as all the kids had a gala time on it! Various floor games and themes were setup with MotionMagix™ floor, which thrilled kids in a fun, engaging and interactive manner!

Footprints on sand. The dustfree interactive edition!

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Welcoming guests with an Interactive floor and a highly unusual experience

Client: A Five star hotel, Dubai

Industry: Hospitality

Objective: Welcoming guests with an Interactive floor and an highly unusual experience.

Product: MotionMagix Interactive Floor

Brief:

Being in Dubai can come with its own problems of plenty. There are a plenty of five star hotels with plenty to write home about. Luckily they have TouchMagix too! When this particular Five Star hotel informed us of their intention to create a desert like experience at the reception, we sprung into our techno-creative mode. We created a footprint trail effect for interactive floor but in a highly realistic twist, the content was programmed to detect the direction the person was coming from, therefore always creating a real sand walking experience. Of course without the dust.
The local visitors and kids loved the interactive welcome, and the hotel secured on its shoulder another star for one of a kind hospitality.

Impact: Awesomeness, surprise and people of all ages walking back and forth on the interactive floor, to experience it for that ‘one more time’.

An Interactive Arsenal

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Puma created a unique ‘Arsenal Tunnel of Time’ along with Interactive Floor football games

Client: Puma

Industry: Retail

Objective: To create an experience zone to impress at a high profile and high energy event

Product: MotionMagix™ Interactive Floor

Brief: When a leading sportswear brand and a legendary football club team up to launch club kits to kick off the 2014-15 football season, the event has to be spectacular. Puma introduced the much celebrated Arsenal Football Kits in a stunning 4 day event held in Bangalore’s iconic UB City. Puma created a unique ‘Arsenal Tunnel of Time’ as a tribute to the legendary club and showcased Arsenal memorabilia, trophies from the FA Club, the Invincible Trophy, special moments from Arsenal history and photographs of Arsenal legends. This event also saw a special appearance from the former Gunner, Freddie Ljungberg, who flew down especially for this mega event. Puma employed the capabilities of TouchMagix’s interactive technology to create a special experience zone for the event visitors. TouchMagix deployed an 8X6, specially customized, MotionMagix™ Interactive Floor with the Puma and Arsenal logos to reflect the brand identity. This floor was loaded with a number of interactive football games for the visitors to enjoy and test their football skills. The highly engaging format of the games and the interactive capabilities of the floor with single and multi-player options attracted the attention of many visitors and saw great participation. After all entertainment targeted at one of Arsenal’s largest fan bases in the world has to be legendary as the Club itself!

Impact: The MotionMagix™ Interactive Floor provided entertainment which was in tune with the high energy levels of the event and generated great participation from visitors while making a brand impact.

Unveiling healing spaces for kids

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Waiting in the hospital is no longer boring!

Client: Harkishandas Hospital, Mumbai

Industry: Healthcare

Objective: To create an entertaining space to engage children using interactive technology

Product: MotionMagix™ Interactive Floor

Brief:

A trip to the hospital is no fun, more so if you happen to be a kid. Normally seen as bleak, sterile spaces, hospitals are the last place where you would find kids enjoying themselves to the fullest instead of crying, panicking or sticking to parents like glue. A great example of how technology can be put to great use to distract children is at the Harkishandas Hospital in Mumbai. In order to keep the children in the pediatric ward busy and to keep their mind off ailments, the hospital management decided to employ a large MotionMagix™ Interactive Floor loaded with a number of interactive games in the waiting area. These games were highly engaging by nature and effectively helped distract the kids from their hospital related fears. With single and multi-player options, this floor allowed to keep a number of kids busy, happy and laughing at the same time and helped reduce anxiety. This creative initiative by the hospital is indeed a reminder that sometimes laughter is the best medicine!

Impact: : The use of Interactive Technology not only enabled the hospital and parents to keep kids engaged without additional effort but also made the environment stress free for kids.

An Interactive Family Affair

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The use of interactive technology made the Corporate HR event more engaging and generated greater participation.

Client: PayPal

Industry: E-Commerce

Objective: To make a corporate HR engagement program highly engaging and encourage greater participation

Product: MotionMagix™ Interactive Wall, MotionMagix™ Interactive Floor

Brief

Employee engagement is a key focus area for all companies today. Greater employee engagement helps in employee retention and also helps to boost productivity. When PayPal organized their annual Family Day, among their considerations was not only having an entertaining event but also to ensure a high degree of employee engagement and interaction. In order to make the event more interactive PayPal deployed a MotionMagix™ Interactive Wall and a MotionMagix™ Interactive Floor. While the grown up participants had a great time playing a number of interactive games that tested their capabilities, the children too, were not far behind. The MotionMagix™ Interactive Floor generated a lot of interest amongst the junior members who were seen having a rollicking time and enjoying the event to the fullest. Now that’s what employee engagement looks like when it is coupled with interactive technology!

Impact: : The use of interactive technology made the event more engaging and generated greater participation.

The Big Task of Engaging The Little Ones

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9 Interactive Engagement Game Packs designed to be a mix of fun and education for kids.

Objective: To attract, inform and engage Kids

Products: MotionMagix™ Interactive Wall, MotionMagix™ Interactive Floor

Brief: It has been said that child is the father of man but ask anyone tasked with the job of entertaining children and you will hear that doing so if the mother of all battles. The brunt of this responsibility falls to the schools, crèches, day cares and game centers. TouchMagix™ has for long been the innovative leader in the field of Interactive solutions that successfully capture the imagination of kids of various age groups. We have now distilled our experiences in this space and put together 9 Interactive Engagement Game Packs. These comprise 4 packs for Wall and 5 packs for Floor Games. The games have been specifically chosen to be fun and engaging, promote physical exercise and develop team work. The games are also specifically designed for deployment in smaller or more constrained spaces. Single Player or Multi-Player options are available. The Multi-Player games have been found to drive coordinated activity and collaboration among the players along with obviously having the benefit of keeping multiple kids engaged at the same time. The games have found a place in many schools, crèches, day care centers, games and fitness areas and establishments, community centers and the like.

Impact: Interactive games have long been known to be one of the more effective ways to engage kids and promote a variety of good habits and personal and social behaviour. These games reflect some of the most popular content we have delivered in the past in this line.

An Interactive Beer Launch in Africa

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At a launch event for Harp Lager, MotionMagix™ Interactive Floor attracted visitors with the logo.

Client: Harp Lager by Guinness

Industry: Consumer

Objective: To reflect the sense of enjoyment embodied in the brand at the launch event

Product: MotionMagix™ Interactive Floor

Brief: Africa is rapidly becoming the cynosure of every discerning brand marketer’s eye. This is even more so in a product category like beverages and Harp Lager by Guinness is no exception in the importance it places on the region. The category in general and the brand in particular stand for some very specific values like a sense of fun, playfulness and the good life. When the brand was launched in parts of Africa it was thus, important that the launch events represented that same spirit accurately. At a large launch event one medium chosen for the purpose of reinforcing those values was a MotionMagix™ Interactive Floor with content custom designed for the purpose. A visual of a suitably appealing glass of Harp Lager appeared on the floor and as event participants walked across it the visual “wiped away” into the distinctive Harp logo. The effect added a touch of Interactive class to the event venue. The entire effort was wonderfully supervised, serviced and supported by our partner in Africa, Quintech.

Impact: The launch venue was suitably aligned with the brand values courtesy the MotionMagix™ Interactive Floor

HP’s Printer Launch Left an Imprint

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The launch of a common product like printer became “interactive” with MotionMagix™ Interactive Floor.

Client: HP

Industry: Technology

Objective: To enliven up a product launch in a product category seen as staid and mundane

Product: MotionMagix™ Interactive Floor

Brief: Printers as a product category sometimes suffer the disadvantage of being so common place that building up excitement for a launch may present a challenge. The products are extremely high tech and almost by definition “colourful” – the problem facing HP while launching the latest OfficeJet Pro X in Africa was how to make these virtues apparent to the consumers? The approach they settled on was to make the launch event in a premier mall reflect these very qualities. Apart from the suitably dazzling displays of the printer the event space itself was jazzed up using the MotionMagix™ Interactive Floor. Visitors to the event location walked in over the projection of a giant HP logo and a message welcoming them to “The HP Elite Experience”. The floor responded to the footfalls of the visitors with 3 different display effects – a scattering into small HP logos, a swipe effect and a smash effect. Even as early as walking to the venue a subtle reinforcement was provided to the central messaging of the product – perhaps helping the visitors view the product and the category in a different light. The entire effort was wonderfully supervised, serviced and supported by our partner in Africa, Quintech.

Impact: The interactive floor played well into the High Tech and Colourful messaging for the product being launched.