Tag Archives: MotionMagix Interactive Floor

It’s playtime at the party!

Its playtime at the party

It’s playtime at the party!

FacebookLinkedInTwitter
An easy way to get kids engaged & physically active in a controlled environment is through interactive games.

Client: Party

Industry: Kids

Objective: To engage the children attending the event through interactive games

Product: MotionMagix Interactive Floor

Brief: The challenge at any event that expects children among the attendees is how to keep them engaged. This is even more so when the number of kids is large. At a recent party at a leading hotel the hosts solved this problem by installing an Interactive Floor with games. The kids jumped, ran & kicked their way to a great time all the way through the event as these photos will show.

Impact: An easy way to get the kids engaged & physically active in a controlled environment.

 

The InterContinental – Marks a Grand Occasion in a Grand Manner

MotionMagix-Interactive-Floor-at-InterContinental

The InterContinental – Marks a Grand Occasion in a Grand Manner

FacebookLinkedInTwitter
InterContinental hotel celebrated its 50th Anniversary with sheer awesomeness of MotionMagix™.

Client: The InterContinental

Industry: Hospitality, Event

Objective: To mark a grand occasion in a suitably grand manner

Product: MotionMagix Interactive Floor

Brief: The InterContinental celebrated the 50th Anniversary of it’s grand inauguration. The several events to commemorate it’s status as the first five start hotel in the kingdom & the largest such hotel there were planned to be equally grand with attendance by various dignitaries. The events included a impressive 70 feet long interactive projections across 10 MotionMagix Interactive Floors. Guests interacted with projections of the iconic InterContinental logo & visuals of flowers.

Impact: The sheer size of the Interactive Floors installed conveyed the significance & the grandeur of the of the occasion to guests.

 

Vodafone Provides Fun & Memorable Experience for Young Visitors to the Exhibit

Vodafone Provides Fun & Memorable Experience for Young Visitors to the Exhibit

Vodafone Provides Fun & Memorable Experience for Young Visitors to the Exhibit

FacebookLinkedInTwitter
Visitors were floored by this display of interactivity.

Client: Vodafone – Mumbai

Industry: Exhibition, Telecom, Kids Games

Objective: To provide a fun & memorable experience for the young visitors to the exhibit

Product: MotionMagix Interactive Floor

Brief: Visitors to a recent Vodafone Mumbai event were in for a melodious treat. A unique 2 camera blended projection of piano keys on the MotionMagix Interactive Floor invited the musically inclined to try to make music as they tapped out the keys on the floor. The resultant sound was corrected & tuned for better effect & the melody was piped to the entire exhibition floor in a manner reminiscent of a live pianist at work.

Impact: Visitors were able to not only interact with the exhibit but also to see other visitors react to the music created by them.

 

NIT Trichy Showcases Interaction Between Man & Technology in an Unusual Manner

NIT Trichy Showcases Interaction Between Man & Technology in an Unusual Manner

NIT Trichy Showcases Interaction Between Man & Technology in an Unusual Manner

FacebookLinkedInTwitter
Interactive displays at NIT Trichy to promote the co-existential relationship between Man & Technology!

Client: National Institute of Technology – Trichy

Industry: Exhibition, Education

Objective: Showcase the interaction between Man & Technology in an unusual manner

Product: MotionMagix Interactive Floor, Magix Touch Multi touch displays

Brief: The National Institute of Technology at Trichy is one of the premier educational institutions in the country offering Engineering education & Pragyan is their flagship techno-management festival. This year the exhibition invited visitors to “Explore the power of touch”. The MotionMagix Interactive floor allowed visitors to play games like soccer on the floor & have the visuals & sounds react to their movements. The Multi touch displays created a mind-boggling display allowing multiple users to interact with the system simultaneously & get it to perform the tasks set of it.

Impact: The interactive displays fit in remarkably well with the overall attempt of the festival to promote & foster the co-existential relationship between Man & Technology !

In Media: http://www.pragyan.org/13/home/exhibitions/exhibitions/multi_touch/

 

 

Interactive Wall and Floor at Club Shockk

Interactive Wall and Floor at Club Shockk

Interactive Wall and Floor at Club Shockk

FacebookLinkedInTwitter

How TouchMagix turned a DJ show into a visual extravanganza.

Club Shockk Pune, organized a sound blasting evening with Pune’s top DJ’s in action – DJ Vaggy, DJ Agnel, DJ Sunny and Harneet, DJ Nakul. Also setting the dance floor on fire was DJ Stash with some energetic Hip Hop and Bhangra numbers. The show host MC Ketan Dossa ensured the audience remained captivated. Using MotionMagix Interactive Floor at the entrance, the guests were in for an electric start to the evening. Behind the DJ Console was the MotionMagix Interactive Wall, showcasing some exciting visual effects triggered by the DJ’s hand gestures.

MotionMagix™ Interactive Floor at “Nickelodeon Kids Choice Awards 2012”

MotionMagix Interactive Floor at “Nickelodeon Kids Choice Awards 2012″

MotionMagix™ Interactive Floor at “Nickelodeon Kids Choice Awards 2012”

FacebookLinkedInTwitter

At the annual Kids Choice Awards party, Kids enjoyed multiple Nickelodeon branded interactive floor games.

Using our MotionMagix™ Interactive Floor, our US Partner created an engaging experience for children at the annual Kids Choice Awards party 2012. Kids interacted with multiple Nickelodeon branded floor games like football, scatter balls, running behind their favorite Nickelodeon icons and more..

MotionMagix™ Interactive Floor at Michelin Conference

MotionMagix Interactive Floor at Michelin Conference

MotionMagix™ Interactive Floor at Michelin Conference

FacebookLinkedInTwitter

At the Michelin Annual Conference, Interactive Floor gave employees, their families and friends an unforgettable experience.

MotionMagix™ Interactive Floor used by our Indian Partner at the Michelin Annual Conference at the entry point. Employees, their families and friends walked in impressed with the “Wow” like branding exercise.

LG Promotes New Smart Phones using Interactive Technology

LG Promotes New Smart Phones using Interactive Technology

LG Promotes New Smart Phones using Interactive Technology

FacebookLinkedInTwitter
LG promoted their range of smart phones by engaging their target audience with Interactive Wall and Floor.

Client: LG Mobile

Industry: Mobile Handset Manufacturers

Objective: Promote new range of smart phones using interactive technology

Product: MotionMagix WALL & FLOOR

Installation Type: Overhead Projection on Wall combined with Overhead Projection on Floor on a single system.

Brief: LG Mobile was one of the participants at the Mobile Conference in Middle East and wanted to promote their latest range of touch and smart phones. Their idea was to create a gaming interface and then distribute free phones to winners after some competitive games. We created a unique interactive experience by using the MotionMagix Interactive Floor and Wall together on a single PC. The Interactive Floor had videos of LG mobile phones in the background which were revealed as people stepped on it. From here they were prompted to play the exciting catch game on the wall. The idea was to collect multiple points using body sideways movements. Winners were then clubbed together each round to reach final and subsequently to win handsets.

Impact: LG promoted their range of smart phones by engaging their target audience in a fun filled and entertaining game.

 

Breezer Bustle Launch with MotionMagix Interactive Floor

Breezer Bustle Launch with MotionMagix Interactive Floor

Breezer Bustle Launch with MotionMagix Interactive Floor

FacebookLinkedInTwitter
Reinforcing association of Bacardi with music with Interactive Floor.

Client: Bacardi

Industry: Consumer

Objective: To reinforce the association of Bacardi with music and to create greater awareness about the different variants of the brand.

Product: MotionMagix Interactive Wall, MotionMagix Interactive Floor

Brief: Bacardi is known world-wide for its colourful, fruity flavours and also for its strong association with fresh, youthful music. Digital media and online connections also form a key part of the communication strategy of the brand. Among its most popular promotions in India was associated with the Breezer Bustle Music CD and promotional online game – a massive effort spread across 108 days and 36 pubs across the country. Pub visitors were invited to join the on-screen character in a dance and points were earned by following instructions to step on mats representing the different flavours of the brand.

The engagement was further deepened as players were encouraged to publish their scores to Facebook and Twitter thus also ensuring the virality of the message. A significant challenge was posed by the space constraint in the various locations –an innovative combination of the Interactive Floor and Interactive Wall helped overcome that. The movements of the players were tracked on the floor but the resulting interaction with the on-screen dancer was visually represented on the wall. All in all this was one of our most satisfying projects bringing together several uniquely challenging needs like the space-constrained deployment, the offline – online connect and the content into one launch.

Impact: The launch ensured that the Bacardi Breezer Bustle was one of the most talked about launches for the brand and also drove home the message of the various variants in a fun and engaging manner while staying with the musical theme of all Bacardi’s communications.

 

Aircel: Interactive Floor Projection Campaign

Aircel Interactive Floor Projection Campaign

Aircel: Interactive Floor Projection Campaign

FacebookLinkedInTwitter
Aircel used interactive technology to promote their new pocket app.

Client: Aircel

Industry: Telecom

Objective: Educate target audience of the App Store called Pocket Apps

Product: MotionMagix Floor

Installation Type: Single Overhead Projection on Floor

Brief: Aircel, a major telecom services provider in India, launched Pocket Apps, as its Mobile Applications Store. Pocket Apps is free for its post-paid and pre-paid subscribers, and Aircel wanted to promote its usage. Being a unique offering Aircel knew that the subscriber base to internet on mobile was low and wanted to get mobile users attracted to the benefits available on the go. The applications varied from Social Network sites, to flight bookings to Movie ticketing and more justifying Aircel Pocket Apps slogan of A Million Possibilities. Aircel wanted to familiarize its audience with easy to relate icons of the applications available in the stiore. We created a customized application for Aircel using the MotionMagix Interactive Floor. The Interactive Floor was placed at a regular footfall retail mall in Ahmedabad, Gujrat India, where Aircel had recently launched its telecom service offerings. Icons of various applications available on the app store scattered as users walked by and eventually displayed the Aircel Logo and offer provided. In a short duration, news spread of this innovative interactive floor and the mall witnessed 120% more footfall where Aircel Representatives could directly discuss the offerings one on one.

Impact: Effective usage of technology helped Aircel to promote Pocket Apps as an important secondary need after calling and texting