Tag Archives: MotionMagix Interactive Wall

Doctors Experienced the Interactive adventure With MotionMagix Interactive Wall!

Doctors gets engaged with interactive health care activity

Client: Emcure Pharmaceuticals
Industry: Healthcare (Diabetic)
Objective: Convey information to clients in a fun and interactive way
Product: MotionMagix™ Interactive Wall
Brief: Emcure is a fast growing Indian pharmaceutical company engaged in developing, manufacturing and marketing a broad range of pharmaceutical products globally. This doctors’ event was with the agenda of spreading awareness about their latest diabetes medicines. To make it an interactive and fun unlike regular doctor’s events, they thought of doing something new. The MotionMagix™ Interactive Wall displayed their information to doctors in an engaging and interactive manner. MotionMagix developed a game for interactive wall which conveys the message of eating habits.

MotionMagix Interactive Wall brings Funniest Interactive entertainment to this Corporate Party!

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MotionMagix Interactive wall makes interactive fun party

Client: Agency (Corporate Party)
Industry: Events
Objective: Have guests entertained
Product: MotionMagix™ Interactive Wall
Brief: This Company at their annual party, wanted to entertain guests with interactive games. Thus a MotionMagix™ Interactive Wall was installed to deliver this. The event was a hit, as everyone enjoyed themselves engaging in interactive games!

Making kid’s birthday parties a fun-filled success!

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An easy way to get kids engaged & physically active in a controlled environment.

Client: Party

Industry: Kids

Objective: Giving unique gaming experience at kid’s party.

Product: MotionMagix^TM Interactive wall

Brief:A 10 year olds birthday is a big deal! And to match the inexhaustible energy levels of those between the age groups of 8-14 and give them the best fun filled moments of the day, MotionMagix^TM Interactive wall is the ideal match for any such birthday parties. MotionMagix^TM Interactive wall for birthday parties is a complete solution offered by TouchMagix and through its partners throughout the world.
The entire MotionMagix^TM hardware/software bundle along with 5-10 games is available for per day rentals for birthday parties. The speed of installation and the total physical fun filled and unique experience it offers kids ensures you can execute the best possible experience for a birthday party.
We provided this client of ours with a set of games including Ice Cream Catch game, Car Race, Table Tennis, Balloons, Coconut Catch and Basketball. These are some of the most loved games by the age group between 8-14.
And just to show much the kids loved it, we saw total number of kids who played on the 8 X 10 projected interactive wall to be around more than 100 in a brief 2 hour period.

Impact: Kids loved playing games like ice cream catch, car race on interactive wall!

Global pharmaceutical giant gets its employees moving and jumping to technology

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Interactive games at a corporate event for employee engagement

Client: Sanofi

Industry: Pharmaceutical

Objective: Employee engagement at a corporate event for leading Pharma Company.

Product: MotionMagix^TM on 60” LCD TV

Brief: Employee engagement is a big priority for any major corporation and it has been ours too over the years. Major businesses like Sanofi in this case look to TouchMagix to create meaningful, memorable and sheer fun filled experiences.
TouchMagix enables corporates to choose from a set of more than 100 games, some more popular than others for purposes of employee engagement. The games are played through bodily gestures and are extremely addictive and challenging.
For Sanofi, we installed a MotionMagix^TM front sensing Interactive wall with a set of 10 games customized to reflect their corporate identity. We used a 60” LCD TV as the display.
As people discovered the installment and games, the desire to personally experience the game play caused a huge rush at the venue. And before the event was even over people started pouring in with request for more such events. If you count success of an event by sheer joy on people’s faces, this was certainly a successful one. We thank our partners and the clients for the overall success of the event.

Impact: The event became successful and served purpose of employee engagement with interactive games on LCD screen.

A dealer event with an interactive touch

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MotionMagix video wall with augmented reality gave brand an opportunity to reach a larger audience through an offline-online connect.

Client: A leading FMCG company

Industry: FMGC

Objective: To build brand image with the dealers and establish an offline-online connect to reach a larger audience

Product: MotionMagix on video wall

Brief: Dealer events today are not just forums where companies can showcase best practices, trends and other information relevant to the company but are also exciting venues for companies to connect at a more personal level with their dealer network. Dealer events are also a great platform to recognize the contribution the dealers make towards the company’s success and for this the company’s go all out to ensure that the dealers have a great time. A leading FMCG company organized one such event in Delhi for their dealers. Apart from the business discussion that went on, the company also wanted to make sure that their dealers have their fair share of fun and have a unique experience. For this they employed the futuristic capabilities of TouchMagix’s technology and clubbed gesture technology with augmented reality. TouchMagix deployed a huge MotionMagix video wall which displayed some spectacular monuments from across India. The guests using gestures could choose and select the monument in front of which they wanted to be photographed. Once selected, the monument would be displayed on the large screen and the guests could take their picture standing in front of their favourite structure. Once clicked the guests could then post their picture directly from the screen on to their Facebook page. This exercise helped this leading FMCG company to not only engage with the audience present at the location of the event but also provided an excellent way to optimize brand visibility by connection with the thousands via the social media channel using the offline-online connect.

Impact: The interactive technology not only engaged the visitors at the venue but also gave the brand an opportunity to reach a larger audience through an offline-online connect.

Building consumer connections with interactive newsletters

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Interactive technology helped in displaying content in a very engaging format and increasing footfall at Dion Wired Mall, Johannesburg.

Client: Dion Wired Mall, Johannesburg

Industry: Retail

Objective: To increase the reach of the company newsletter and excite people to become registered users

Product:MotionMagix™ Interactive Wall with Microsoft Kinect Tracking

Brief: Businesses view newsletters as an extremely valuable marketing tool. In the retail industry especially, newsletters help in maintaining contact with customers, create awareness regarding the brand and products, help in brand positioning and allow people stay better informed about the business. However, what if the contact base of customers was ever increasing? What if there was a huge target audience sitting right at the doorstep but you had no idea how to reach out to them?
Dion Wired store, one of South Africa’s premier consumer electronics and appliance concept store, aims at staying connected. They realized that they could reach a much larger number of people and generate more sales if their newsletter reader base would increase. Since not all the walk –in customers of the store were registered users, Dion Wired needed to come up with an innovative solution to bring the newsletter to all the people who visited them. To help them achieve this TouchMagix installed a 56 inch LED full HD screen MotionMagix™ Interactive Wall at the store powered by Kinect Microsoft gesture technology. We created a template for their newsletter which could be displayed on this MotionMagix™ Interactive Wall. The visitors could take a look at the latest products and innovations and could scroll up or down and even click on the displayed content using gestures. The people walking into the store were extremely impressed with the huge display and the cutting edge gesture technology. They scrolled though the newsletter getting informed about all the latest products and store deals with a lot of interest because of the immersive quality of the display. This installation generated was quite a buzz amongst the store goers and was a huge success since it saw people queuing up to view the latest products on offers and also witnessed quite a large number registering to receive their newsletters online as well!

Impact: TouchMagix’s interactive display and cutting edge technology helped in displaying content in a very engaging format that generated a lot of interest amongst customers and encouraged them to become registered users of the store.

An interactive contest for junior interior designers

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Example of great branding exercise by Promoting an Online property for kids in the Offline world.

Client: Worldoo

Industry: Online Entertainment

Objective: Promoting an Online property for kids in the Offline world.

Product: MotionMagix™ Interactive Wall

Brief:

One of the fastest growing and hardest to impress demographics in the entertainment segment is children. With the elevated exposure that kids have, it becomes imperative to design entertainment to match their intellect. The internet, thus, has become a go-to for most kids and parents in search of entertainment and games. Making such online content more child driven is Worldoo, an online portal where kids can experience a virtual world where they can play age appropriate games and learn new and exciting things. In their promotional event with Hamleys across four locations, Worldoo used the power of TouchMagix’s Interactive Technology to bring this fantasy world to life. Kids played the Worldoo ‘Home’ game, an Augmented Reality 3D game using the power of TouchMagix’s gesture tracking technology. The aim of the game was for participants to decorate a room displayed on the MotionMagix™ Interactive Wall as aesthetically and creatively as possible. Different objects such as furniture, appliances etc. were placed around the room and the children had to drag and drop them into place using gestures. They could also choose different layouts, wall colors and interiors to create their personalized 3D home.

Once the layout was complete the kids could post the pictures of their creations on the Worldoo Facebook page and solicit ‘likes’ to win. This helped to establish a great offline-online connect. The promotion saw great and enthusiastic participation from kids owing to the interactive content and also ensured high visibility that went beyond the physical space.

Impact: : The event saw great participation because of its engaging content and also proved to be a great branding exercise by establishing an offline-online connect.

An Interactive Family Affair

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The use of interactive technology made the Corporate HR event more engaging and generated greater participation.

Client: PayPal

Industry: E-Commerce

Objective: To make a corporate HR engagement program highly engaging and encourage greater participation

Product: MotionMagix™ Interactive Wall, MotionMagix™ Interactive Floor

Brief

Employee engagement is a key focus area for all companies today. Greater employee engagement helps in employee retention and also helps to boost productivity. When PayPal organized their annual Family Day, among their considerations was not only having an entertaining event but also to ensure a high degree of employee engagement and interaction. In order to make the event more interactive PayPal deployed a MotionMagix™ Interactive Wall and a MotionMagix™ Interactive Floor. While the grown up participants had a great time playing a number of interactive games that tested their capabilities, the children too, were not far behind. The MotionMagix™ Interactive Floor generated a lot of interest amongst the junior members who were seen having a rollicking time and enjoying the event to the fullest. Now that’s what employee engagement looks like when it is coupled with interactive technology!

Impact: : The use of interactive technology made the event more engaging and generated greater participation.

A musical social interaction using gesture technology

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The installation using gesture technology generated a lot of buzz both online and offline because of its unique content and technology capability.

Client: eyeSight

Industry:: Media and Entertainment

Objective: To use gesture technology to boost social interaction

Product: MotionMagix™ Interactive Wall

Gesture recognition is all set to change the way we interact with almost everything. What would you say if we told you that you could DJ a beat box on the street? Our partner wanted to see how people react to gesture recognition technology and if this technology could boost social interaction. TouchMagix developed the content and software for this installation for this very purpose. At the heart of this interaction lies the technology behind MotionMagix™ Interactive Wall. A hand icon flashed on the screen and people had to copy the motion displayed on the screen to start the program. As in a music mixer the content was designed to split into smaller parts, this screen and the music could be controlled by many people at the same time. A large number of people gathered to check out and interact with this installation. It was a lot of fun to see people grooving to the tune of this gesture controlled beat box. This novel public interaction program was a huge success and generated a lot of interest even online because of its unique interactive content. It got its share of appreciation even in social media and received close to a 100,000 views soon after it was uploaded.

Impact: The installation generated a lot of buzz both online and offline because of its unique content and technology capability becoming a viral sensation.

A cutting edge window display for a really smart smart phone

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Creating buzz with interactive display and attracting potential buyers to explore the new offering from Nokia.

Client: Nokia Priority Store

Industry: Mobile Retail

Objective: To create a window display that educates and creates awareness using interactive technology

Product: MotionMagix™ Interactive Wall

Nokia mobiles are back and how! The Nokia X series smartphones definitely belong to the next generation smartphone category. So when a Nokia Priority Dealer in Mumbai decided to showcase this smartphone, the window display could be nothing less than a showstopper. Using the MotionMagix™ Interactive Wall, a large 65 inch LED screen with a 3D depth sensor with ‘through the glass’ gesture and silhouette tracking technology became the store’s window display. Unlike most stores where the display shut when the store closed, this display was live 24X7. Displayed on the screen were a number of Nokia X apps and interacting with those apps was a shadow. The apps on the screen were static and became dynamic as soon as someone passed past or stopped in front of the display. The ‘through the glass’ gesture tracking technology enabled people to interact with the shadow and play games and use the several other apps displayed on the screen using silhouette tracking technology. The unique nature of the content displayed on the window managed to generate a huge amount of interest among the crowd and also managed to showcase the unique capabilities of the new Nokia smartphone in an engaging format. The window display for this Nokia store, much like the tagline for the Nokia X, was definitely ‘not like everyone else’.

Impact: The display generated a lot of buzz regarding the smartphone and encouraged potential buyers to explore the new offering from Nokia