Tag Archives: MotionMagix Interactive Wall

Amdocs Uses Interactivity to Boost Employee Engagement

amdocs

Amdocs Uses Interactivity to Boost Employee Engagement

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Greater employee engagement and enthusiastic participation with MotionMagix™.

Client: Amdocs

Industry: IT Services and Solutions

Objective: To promote greater employee engagement and participation in the recent team building exercise

Product: MotionMagix™ Interactive Wall

Brief: We are all moving towards a world that is hyper connected. So when a company that prides itself in offering differentiated experiences in their IT Services offering decides to have an internal team building exercise, it can be nothing else other than hi tech while offering an elevated employee engagement experience. To achieve this Amdocs asked TouchMagix to make use of our Corporate Engagement Game Pack. Amdocs felt that interactivity during such employee events was a necessary since physical activity and relevant corporate team building exercises needed to be amalgamated in a fun and engaging manner. The MotionMagix™ Interactive Wall was installed in their cafeterias – 3 in Delhi and 1 in Pune. 10 specially designed games targeting the corporate audience were used in these events. Along with the regular football and tennis games to check the participants’ physical agility, there were special games tailored for the company to promote a sense of camaraderie and team work between employees. The unusual mix of games generated a great sense of interest amongst the employees and ensured enthusiastic participation making this team building exercise a great success.

Impact: The agenda for this meet was to promote greater employee engagement during the internal team building activity. The interactive games were not only effective in ensuring that the participants had fun but also helped in engaging and generating a wider employee interest in the exercise.

The Big Task of Engaging The Little Ones

TouchMagix-Kids-Game-Pack

The Big Task of Engaging The Little Ones

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9 Interactive Engagement Game Packs designed to be a mix of fun and education for kids.

Objective: To attract, inform and engage Kids

Products: MotionMagix™ Interactive Wall, MotionMagix™ Interactive Floor

Brief: It has been said that child is the father of man but ask anyone tasked with the job of entertaining children and you will hear that doing so if the mother of all battles. The brunt of this responsibility falls to the schools, crèches, day cares and game centers. TouchMagix™ has for long been the innovative leader in the field of Interactive solutions that successfully capture the imagination of kids of various age groups. We have now distilled our experiences in this space and put together 9 Interactive Engagement Game Packs. These comprise 4 packs for Wall and 5 packs for Floor Games. The games have been specifically chosen to be fun and engaging, promote physical exercise and develop team work. The games are also specifically designed for deployment in smaller or more constrained spaces. Single Player or Multi-Player options are available. The Multi-Player games have been found to drive coordinated activity and collaboration among the players along with obviously having the benefit of keeping multiple kids engaged at the same time. The games have found a place in many schools, crèches, day care centers, games and fitness areas and establishments, community centers and the like.

Impact: Interactive games have long been known to be one of the more effective ways to engage kids and promote a variety of good habits and personal and social behaviour. These games reflect some of the most popular content we have delivered in the past in this line.

An Interactive Driving Game that Teaches and Entertains

Interactive-Wall-used-by-Qatar-Police

An Interactive Driving Game that Teaches and Entertains

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Annual GCC Traffic Week in Qatar, visitors played a racing game on a MotionMagix™ Interactive Wall while learning about traffic safety.

Client: Qatar Police

Industry: Public / Government Services

Objective: To drive road and traffic awareness in an interactive manner

Product: MotionMagix™ Interactive Wall

Brief: The prosperity of the Gulf countries has brought with it a mini crisis on the roads. The authorities across the region are cognizant of the problem and among the many initiatives they have taken to try and improve the situation is the annual GCC Traffic Week. Held in Darb El-Saai the event this year saw enthusiastic participation from a number of government and other bodies with a stake in the issue. The Qatar Police was prominent among the participants. Their thrust was on creating awareness about road safety, reducing accidents and finding solutions to traffic problems. The approach was to target the youth and the young ones with a traffic exhibition, a safe driving simulator and games. A big hit with the visitors was an interactive racing game played on a MotionMagix™ Interactive Wall. The visitors could use their moves and gestures to control their cars and race through the course – while learning about traffic safety of-course. What better way to drive home these rather dry concepts into the consciousness of the visitors.

Impact: The Interactive game played a big role in re-enforcing the traffic and road safety concepts among the visitors.

Kidzania – The Goal is Kids Engagement

Kidzania – The Goal is Kids Engagement

Kidzania – The Goal is Kids Engagement

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TouchMagix recreated a soccer stadium experience in Kidzania Mumbai with MotionMagix™ Interactive Wall that served as the goal net.

Client: Kidzania

Industry: Kids, Entertainment

Objective: To leverage the full capabilities of Interactive technologies to provide an extremely engaging experience for kids

Product: MotionMagix™ Interactive Wall

Brief: Brand marketers, event managers and everyone associated with the business of attracting and retaining the interest of customers will agree that the toughest audience to cater to is kids. Their standards are impossibly high at the best of times and even more so when gaming technology is concerned . This was the challenge facing Kidzania, a unique role-playing experience targeting kids, when they were recreating a soccer stadium experience at their Mumbai outlet. The kids signing up for training to become “professional footballers” in the Kidzania world were no exception to this rule especially because they were spending their own money, well “Kidzoes”. A Real soccer ball, a real goal post and real “professional” players taking shots at targets showing up on the screen while being measured for their speed, accuracy and response times do not leave much tolerance for error in the MotionMagix™ Interactive Wall that serves as the goal net. The degree of difficulty and the accuracy demanded of the Wall rose with the age of the players. This was serious stuff for the kids – after-all they did get a detailed “system printed” report card mentioning every detail of their effort down to the last fraction of a second. The Psuedo-Touch Sensing technology we used here was up to the task though. The near-real life experience extended to the extreme care taken in mapping the virtual net to the real goal post down to the last nail – as most will agree nothing is too good for the kids!

Impact: The exacting standards of the children were met by combing the capabilities of the technology and the extreme attention to detail during deployment.

ONGC uses Interactivity to Seamlessly Blend Real and Virtual Worlds

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ONGC uses Interactivity to Seamlessly Blend Real and Virtual Worlds

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The ONGC booth featured effects on MotionMagix™ Interactive Wall and Multiple Floor games.

 

Client: Oil & Natural Gas Commission

Industry: Petroleum

Objective: To leverage a mix of Interactive technologies in an eye-catching manner with the objective of becoming the stand-out exhibit at the show

Product: MotionMagix™ Interactive Floor, MotionMagix™ Interactive Wall, Multi-touch MagixKiosk™

Brief: ONGC was the organiser of Petrotech 2014, one of the largest events of the Oil & Gas Industries. Apart from being one of India’s largest companies being the organiser placed a special burden of expectation on their exhibit and ONGC chose a full complement of Interactive technologies to ensure they exceeded those expectations. The booth itself featured a MotionMagix™ Interactive Wall on an LCD screen with engaging quizzes and games to keep booth visitors entertained and engaged. The most innovative section of the exhibit featured an unusual coming together of the real and the virtual worlds. 4 rectangular MotionMagix™ Interactive Floors were brought together to form a single square display. Our edge blending technology brought the display together seamlessly. The display featured a scatter effect that welcomed booth visitors as they walked in but the eye was naturally drawn towards an actual traditional lamp setting with real flowers adorning the base merging with a similar bunch of virtual flowers on the interactive display. The merging of worlds didn’t end there though – the booth was inaugurated by the Union Petroleum Minister, Mr. Veerappa Moily, in a ceremony that involved not only the traditional cutting of the ribbon but a unique component on the MagixKiosk™. A symbolic opening of a virtual curtain preceded the minister signing on the interactive screen to declare the booth open – a singularly unique way to bring the magic of Interactivity to blending on-screen content to the real world.

Impact:  The mix of approaches was hugely popular as is evidenced by the Best Theme Based Display Award won by ONGC.

An Interactive Shopping Wonderland

An Interactive Shopping Wonderland

An Interactive Shopping Wonderland

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MotionMagix™ Interactive Wall game saw enthusiastic participation and helped to generate excitement among mall visitors.

Client: A leading mall in Dubai

Industry: Retail

Objective: To leverage interactive technologies to generate excitement among mall visitors at a mega shopping event

Product: MotionMagix™ Interactive Wall

Brief: The Dubai Shopping Festival is the leading retail event of the UAE and among the leading such events in the world. On the occasion the expectation from the many premium malls in Dubai is to keep raising the bar for ways to attract, engage and relate to the many shoppers visiting them. This year a leading mall in Dubai chose to transform into an interactive Wonderland. The mall installed a 100 inch Interactive Wall with specially designed Interactive content and visitors were invited to take a journey through an enchanted wonderland through a game. While playing they encountered obstacles they had to overcome and gifts that they could collect as they progressed on their enchanted journey. A photo of the player could be taken while playing the game and the site offered the opportunity to print the photo out complete with frame – a wonderful keepsake of the occasion. The occasion was made even more memorable for the visitors because they got the opportunity to redeem the points and the gifts they scored in the game for gifts in the real world.

Impact: The interactive game saw enthusiastic participation and since it was in keeping with the overall theme the mall had chosen for the event it served to reinforce the messaging and make it more impactful.


 

KLIM Bone Challenge – A Unique Interactive Experience

KLIM-Bone-Challenge-A-Unique-Interactive-Experience

KLIM Bone Challenge – A Unique Interactive Experience

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MotionMagix™ Interactive Wall helped Nestle Klim connect with the people both live and online about the importance of bone health.

Client: Nestle Klim

Industry: Food & Beverage

Objective: To connect with the audience both live and virally online about the importance of bone health and the benefits of KLIM milk using a unique interactive interface.

Product: MotionMagix™ Interactive Wall

Did you know that women need to take special care of their bone health? Two glasses of calcium rich milk daily are a must to look after bone health and to promote strength and well being, especially for a woman on the go. Nestlé KLIM Milk organized its latest event to create this awareness.  This event was called the ‘KLIM Women of Strength Challenge’ and was held at different outdoor locations in Dubai. KLIM booths, appropriately cup shaped, were set up at these locations and making this event interactive and engaging was the MotionMagix™ Interactive Wall. A 65 inch interactive screen with full body skeleton tracking technology developed by TouchMagix™ was deployed. An on-screen skeleton mimicked the actions of the participants in the booth. This skeletal partner of the participants had to catch the items being randomly dropped on the screen and collect points to win the challenge. They jumped and dived to catch the locks and KLIM packs that were being dropped and had a fantastic time while doing so. There were two cameras which were installed in the booths taking pictures and videos of the participants. On completing the challenge, the participants could mail these videos and pictures to their personal email accounts or post and share them on Facebook or You Tube from the booth itself thus establishing a great offline-online connect. From the reaction of the audience it seemed that the MotionMagix skeleton challenge gave enough reason to bond with your milk!

Impact: Aligned to the intent of capturing a wider audience and viewership, the event was a huge success because of its engaging and interactive format and online- offline connect.

 

TATA Motors Using Interactivity and Gamification to Drive Up Product Awareness

TATA Motors Using Interactivity and Gamification to Drive Up Product Awareness

TATA Motors Using Interactivity and Gamification to Drive Up Product Awareness

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Tata Motors used MotionMagix™ Interactive Wall to convey information about a serious product in a fun way.

Client: Tata Motors

Industry: Automobile

Objective: To use Interactivity and Gamification to drive up product awareness

Product: MotionMagix™ Interactive Wall

Brief: Among the bigger challenges that brand activation agencies face is launching a product that is intended for consumption by an audience that may be less educated or otherwise less inclined to participate in the traditional brand building avenues. A classic case in point is Trucks within the larger Automobiles category. The buyers are extremely knowledgeable about the products, features and benefits but their media consumption patterns are dictated by their education levels, preference for local languages, semi-urban or rural location and so on. Tata Motors addressed this challenge in an extremely innovative manner through the use of Interactivity and Games. Trucks equipped with the MotionMagix™ Interactive Wall and bright LED displays were dispatched nationwide to go where the target customers were – in the smaller towns and villages. In a colourful and carnival like atmosphere information about the new product and its features was disseminated among the visitors. They were then invited to play a game – drive their truck across a road while avoiding obstacles and pit-falls that a lesser truck would have succumbed to. A special effort was made to use local languages and symbols in an attempt to engage the drivers in their own vernacular. The games were designed to give the players a sense of the capabilities of the truck while engaging and entertaining them and the audience reaction would suggest that the purpose was more than achieved.

Impact: A fun way was used to convey information about a more serious product category while allowing for the specific characteristics and awareness of the target audience.

 

 

Decorative and Industrial Paints Giant Adding Colour to a Retailer Meet

Industrial Paints Giant

Decorative and Industrial Paints Giant Adding Colour to a Retailer Meet

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Dealer conference became more interesting and enjoyable experience for the participants.

Client: A Decorative and Industrial Paints Giant

Industry: Manufacturing

Objective: To make a dealer conference more interesting and enjoyable experience for the participants

Product: MotionMagixTM Interactive Floor, MotionMagixTM Interactive Wall

Brief: As one of the largest paint companies in the world with unrivaled market coverage our client takes its dealer network very seriously. The dealer meets held periodically are great occasions intended in equal parts to educate and motivate the members of the network. Creating engagement and keeping the participants enthused while spreading product awareness is a key part of this exercise and in a recent meet the MotionMagixTM Interactive Floor and Wall were deployed to great effect for this purpose. Perhaps fittingly for a paint company, more than 150 participants were invited to indulge their artistic sensibilities and try their hand at freestyle painting. Colourful sprays of paint from across the palette of the paints company directed by the gestures of the participants, made for a splashy show while at the same time exposing them to various colours, shades and tones

Impact: This was a fun way to engage the dealers and get them to explore the shades as well

Paints Giant using MotionMagix Interactive Wall

Larger Than Life Virtual Aquarium at Oceans Café Lounge

Larger Than Life Virtual Aquarium at Oceans Café Lounge

Larger Than Life Virtual Aquarium at Oceans Café Lounge

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MotionMagix™ Interactive Wall installation plays up the Ocean theme wonderfully and creates an unforgettable environment for diners.

Client: Oceans Café Lounge

Industry: Hospitality, F&B

Objective: To create a completely unique experience guaranteed to make the location the talk of the town

Product: MotionMagixTM Interactive Wall

Brief: The restaurant industry is one of extreme competition with the “Next Big Thing” always waiting in the wings to take over from the current favourite. Apart from the food and the location a major factor that drives success is the dining experience. Customers will become loyal patrons who return again and again only if their visit is unique, memorable and enjoyable and visitors to the Oceans Café Lounge in Nagpur certainly have that. As the name suggests the dominant theme is the Ocean and a massive MotionMagixTM Interactive Wall plays a key role in giving an appropriate feel. At 20 feet X 8 feet the installation is huge – as wide as an ocean you could say.

Enthralled visitors can interact with several exotic aquatic creatures in the fish tank. A seamlessly blended image from 2 projectors serves to make this an experience to remember and to talk about.

Impact: The installation plays up the Ocean theme wonderfully and creates an unforgettable environment for the diners.