Tata Housing impresses the visitors to their office using a differentiated approach to present corporate and project information.
Client: Tata Housing
Industry: Real Estate
Objective: To use a differentiated approach to presenting corporate and project information.
Product: MotionMagix Interactive Wall
Brief: Tata Housing is among the fastest growing real estate companies in India. Their focus is on higher end, highly differentiated projects aimed at discerning buyers. The promotional materials and approaches they adopt have to adhere to the sensibilities of this audience. In a customer experience centre that is coming up at their corporate office in the heart of New Delhi is a prime example of this approach. A MotionMagix Interactive Wall is deployed with visually appealing content from the corporate brochure and one of their upcoming projects in the hills of Himachal Pradesh. The effect is dazzling and the interactive possibilities magnify the impact. Visitors can get the information they want and at the same time cannot escape the conclusion that this is a real estate developer with a difference. In a crowded space with a lot of established players vying for the attentions of the premium buyer this goes a long way in creating a stamp of Tata Housing’s image in their minds.
Impact: The prime need is for Tata Housing to impress upon the visitors to their office a perception of themselves as a company that stands apart from the competition – an effect that the Customer Experience Center goes a long way to support.
Brief: Snickers is among the most loved chocolate brands in the world with a well-known positioning. With a large vegetarian population in India Snickers saw an opportunity to take a unique positioning as a completely vegetarian chocolate and chose to make a big push into the markets identified as having a substantial number of people fitting the target profile. They held events in malls across such locations that included a high degree of interactivity. On the Interactive Wall visitors were invited to assemble a Snickers bar complete with a prominent “Green Dot” designating the vegetarian nature of the finished product. The Wall ensured very high visibility at the location. In an innovative demonstration of the offline-online connect there was also a game that the visitors could play on an Interactive Kiosk to claim a free Snickers bar – but only if they shared the experience on their personal Facebook Page. Visitors were clamouring to play the game & then log into their personal Facebook accounts to share the experience as also the brand positioning thus extending the reach of the promotion from the location to all over the web via the thousands of friends of each booth visitor. An innovative way to multiply the visibility of the brand beyond the boundaries of the physical site !
Impact: The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media world in a truly memorable manner.
Real Estate Developer Creating Lasting Impression at Property Expo
Leading Real Estate developer attracted visitors and dazzled them like never before.
Client: A Leading Real Estate Developer
Industry: Real Estate
Objective: To differentiate their exhibit in a highly competitive environment.
Product: MagixTable, Multi-touch on wall, MotionMagix Interactive Wall
Brief: One of the leading Real Estate developers in the country was participating in the MCHI Credai Property expo in an environment where over a 100 exhibitors were vying for the attentions of thousands of prospective buyers. They chose to deploy a full range of Interactive solutions with eye-catching & informative content to leave a lasting impression in the minds of the visitors. This ranged from their branding on the MotionMagix Interactive Floor interacting with visitors to on-demand information of their projects on the MotionMagix Interactive Wall & the MagixTables. The stall caught the eye of visitors & exhibition organisers alike & ended up being among the most awarded in the show.
Impact: The booth attracted visitors from among the prospective buyers visiting the exhibition & was able to make a mark due to it’s unique look.
At The BIG Show Muscat, TouchMagix exhibited the various interactive capabilities and made sure they had a never before experience.
TouchMagix via its partner in Oman exhibited the various interactive capabilities & the display possibilities of the Multi-touch MagixKiosk and gesture based MotionMagix Interactive Wall at The BIG Show Muscat one of the most important events in the Middle East for the building & construction industry.
Customer Experience Center Befitting Brand Value & Innovative Spirit
Brief: One of the largest shared services center of this tier 1 consultant in India offers support services like Software Development, Markets, Finance, Knowledge, Business & Creative Services & Human Resources to over 100,000+ employees of the firm worldwide. Innovation has always been highly valued & this is amply reflected in the Innovation Center equipped with multiple MultiTouch Tables & an Interactive Wall. These displays showcase corporate information as well as powerful presentations & impactful training materials. A specially unforgettable visual element is provided by the Interactive Wall stretched across multiple side-by-side displays.
Impact: The Interactive elements provide an impact in line with the customer’s status as a Global giant & truly reflecting the value of Innovation.
Technical Event of VJTI “Technovanza” Gets More Entertaining with TouchMagix
Brief: The iMedia Brand Summit is among the most prestigious market-focused worldwide events for brands, marketers & agencies alike. The second edition of the event in India was held in the Grand Hyatta Goa for a select, invitees only collection of dignitaries. Media buyers & brand advocates from across the country learnt more about the potential of this exciting medium while interacting with the content in a casual setting.
Impact: The objective of convincing media buyers & Brand advocates to build marketing & promotions plans while considering the many exciting options offered by these interactive technologies was largely achieved.
Providing Privileged Race Goers an Interactive Experience at The Formula 1 Indian Grand Prix
Brief: The Formula 1 Indian Grand Prix came alive for visitors as the Sahara Force India team invited them to customize their own cars for a contest. Visitors were able to choose from a palette of colours, sponsors & other options as they livened up the F1 car of their dreams. Another showstopper was the interactive bar table at the Pit Lane Bar for specially invited guests. This provided a dazzling personalized F1 experience as they placed their glasses on it & the table created a F1 circuit complete with racing cars around it.
Impact: The race goers left the event with a sense of having actually participated in one of the premier sporting events on the calendar rather than of having been mere spectators.
How TouchMagix turned a DJ show into a visual extravanganza.
Club Shockk Pune, organized a sound blasting evening with Pune’s top DJ’s in action – DJ Vaggy, DJ Agnel, DJ Sunny and Harneet, DJ Nakul. Also setting the dance floor on fire was DJ Stash with some energetic Hip Hop and Bhangra numbers. The show host MC Ketan Dossa ensured the audience remained captivated. Using MotionMagix Interactive Floor at the entrance, the guests were in for an electric start to the evening. Behind the DJ Console was the MotionMagix Interactive Wall, showcasing some exciting visual effects triggered by the DJ’s hand gestures.
Interactive Wall Exhibit at One of the Largest Zoo in United States
State of the art technology to create awareness about the environmental challenges facing the life in oceans.
Client: Akron Zoo
Objective: Help kids learn about ocean life & conservation
Product: MotionMagix Interactive Wall
Brief: In response to the long standing demands from the community for more aquatic exhibits the Akron Zoo opened a magical exhibit – “Journey to the Reef” featuring 17 aquariums of animals living on or near the reef. One of the most popular features of the exhibit are an interactive area with three kiosks & an interactive media wall where the kids play & learn about life on the reef, the environment & the various species that make the kelp forests, harbours & reefs their home.
Impact: The exhibit is proving to be not only fun but also creating awareness about the environmental challenges facing the life in the oceans.