Tag Archives: Multi-touch Film

Election coverage gets the interactive edge

news nation

Election coverage gets the interactive edge

A leading news channel used our highly interactive elements and products and it enhanced the election coverage experience for the audience.

Client: News Nation

Industry: Media and Entertainment

Objective: To provide an interactive edge to election coverage

Product: Magix Screen, Multi-Touch Overlay, Multi-touch Hardware


The polls this year have been drumming up great interest for one and all these last few months. As the election season began, most media houses and news channels focused all their energies to look up mediums where they could differentiate in ways of showcasing their electoral coverage. News Nation rose to this challenge and opted to look at TouchMagix technology to leverage the best in class multi-touch experience for their studios for live election analysis. News Nation made use of the TouchMagix Multi-touch overlay to give the audience a unique experience in viewing electoral news. The TouchMagix Multi-touch Overlay was retrofitted over a 180 inch Barco video wall, giving it a yet more classy and edgy appeal. News Nation also installed Multi-touch overlay on their 75” Samsung video wall. These surfaces had the software required to bring out the visually appealing interactive content right on to the TV screen! Instead of installing separate kiosks and booths, a huge interactive surface was created right where a television stood. Visitors could touch and expand relevant election news which was supported by high impact visuals and move or close news that did not generate their interest. The visitors and employees made full use of the display and found it an extremely engaging medium to view electoral information of their choice.

Impact: The highly interactive elements of the displayed content greatly enhanced the election coverage experience for the audience.

Any Surface can Become an Interactive Surface


Any Surface can Become an Interactive Surface

We convereted a regular table to an interactive on for a leading Real Estate Developer.

Client: DSK Real Estate Developers

Industry: Real Estate

Objective: To introduce interactivity into the presentations delivered within the normal office set-up

Product: Multi-touch Film

Brief: Real Estate developers are always looking for ways to differentiate themselves in the way they present project information to their customers and Interactivity has played a role in these efforts for some time now. While specially designed Interactive content that allows the developer to show off project and floor plans, features and other specifications in an attractive manner has tremendous impact it does suffer slightly from the disadvantage of requiring special kiosks or similar hardware – not any longer. A leading developer wanted to extend the Interactive appeal to the workspaces of the staff so that their interactions with prospective customers could also be enriched. This challenge was addressed by retrofitting the existing tables with Interactive surfaces. An attractive glassy surface set flush with the table had the software required to bring the visually impressive interactive content to life right at the work space. This allowed them to support their discussions with prospective customers with highly impactful visuals.

Impact: The availability of interactive content at the disposal of the staff without having to take recourse to special hardware greatly enhanced the quality of each discussion