A mix of valuable information and glam with MultiTouch MagixKiosks™.
Client: CSIA Mumbai
Title : A passenger information system fit for the best
Industry: Transportation Services
Product: Multi-touch MagixKiosk™
Brief: The recently opened Chhatrapati Shivaji International Airport T2 has set for itself an ambitious goal – to be the very best airport in the whole world. No expense has been spared in its design, architecture or construction or even in the many flourishes like India’a largest public art programme that calls the terminal its home. In such an environment it was inconceivable that the Passenger Information systems used would be anything less than the best. CIAL deployed no less than 4 Multi-touch MagixKiosk™ with large 55 in screens in the extremely high traffic area just inside the security hold area. Passengers could use these intuitive kiosks to seek for themselves all kinds of information of value to them – flight timings, airport information, location information, route maps and so on. The kiosks are intended to serve a dual purpose – firstly as a service to the large volume of passengers expected to flow through the terminal and secondly to showcase the most modern technology. After-all if everything else at the terminal is designed to dazzle the passenger then shouldn’t the system that supplies them information also do the same?
Impact: The information kiosks serve the purpose of informing the passengers while also impressing on them the modern feel of the terminal.
Brief: Employee engagement is becoming key and corporates are recognising that special effort has to be continuously made to keep employees involved and happy. This is full-time occupation – be it while at work as usual or during company events and outings. Games and other fun activities play a key role in this strategy for most companies and the role that Interactivity can play here is immediately apparent. With this in mind we recently released focused corporate game engagement packs for deployment in the office as well at corporate events like outings. The pack has 10 specially designed games targeted at corporates, 5 each for the floor and the wall. These games include favourites like soccer and tennis along with other, more unusual games testing balance, reaction time and speed.
The games promote not only physical exercise but also have themes relevant to corporate culture building like leadership, teamwork, problem solving and taking the initiative among others.
Versions of the games are also available on the MagixTable™ and the MagixKiosk™ for offices with space constraints.
Impact: Interactive games have been proven to be effective at promoting employee interest and engagement within the corporate context and the games packs should go a long way towards that objective.
Getting Up-close and Personal with the Latest Car Models at Auto Expo
At the Auto Expo, Volkswagen deployed 5 Multi-touch MagixKiosk™’s with custom content.
Objective: To provide a fresh, new feel across the display space and the allow the visitors to virtually touch and feel the cars.
Product: Multi-touch MagixKiosk™
Brief: The Auto-Expo was a landmark event in the calendar of pretty much every car maker worth the name. Given the large number of high quality brands clamouring for the attention from the visitors, each exhibit had to lay extra emphasis on means to attract and engage them. Volkswagen chose to take the Interactive route towards this goal. They deployed 5 Multi-touch MagixKiosk™’s across their exhibit. Each kiosk was fitted into a custom developed casing that provided additional messaging and branding space. The kiosks were equipped with custom content that contained visuals and simulations along with specs other details of the new models being exhibited. Visitors could view different variants and colours of the newly launched model with a touch or a swipe. They could zoom in or out, rotate the view and capture different perspectives of the car. The inner state was maintained consistent with the model chosen as the visitors viewed the interiors of the car. Once virtually inside they could open doors and windows and also the boot, retract mirrors, adjust handles, open the glove box, turn on and switch off the lights and see the seats as they actually would be in each case in addition to discovering other features of the models. Visitors could also access videos of the high-tech manufacturing plant where the cars were made and also view videos of the testing of the cars. The entire experience was designed to give visitors as close a look and feel of the vehicle as could be given without actually getting in and driving away in it and in the process inform them about the capabilities of the models even as they were entertained.
Impact: Even in an event as dazzling as the AutoExpo the Interactive kiosks ensured that visitors left with an indelible impression of the Volkswagen exhibit.
The Way to Impress the Industrial Consumer is Also Interactive
MagixTable™ provides a highly interactive and visually appealing way for prospective buyers to experience.
Client: Praj Industries
Objective: To create a customer experience center with impact for a sector used to more traditional means of disseminating product information.
Product: Multi-Touch MagixKiosk™
Brief: Being the leader in the chemical and processing industrial equipment brings with it some unique challenges. The expectation is to be always innovative not only in their products and solutions but also in the way they get this information out to their many customers – a significant problem considering the highly technical and somewhat “dry” nature of the content. Praj Industries sought to address this problem through the development of an innovative customer experience center in their head office. The center makes effective use of the MagixKiosk™ to showcase information on the product, technologies and solutions that make up Praj’s portfolio. There is an especially interesting usage of 3D Models and walkthroughs to give an interesting visual perspective into the products. The interactive capabilities of the MagixKiosk™ played a critical role in this effort giving visitors the capability to explore the product information and content in a never before seen manner in this sector and thus guaranteeing the memorability of the experience.
Impact: The innovative use of the interactive technologies to showcase the product information in a sector like chemical and processing equipment successfully supported the view of Praj as an innovative leader.
ONGC uses Interactivity to Seamlessly Blend Real and Virtual Worlds
Brief: ONGC was the organiser of Petrotech 2014, one of the largest events of the Oil & Gas Industries. Apart from being one of India’s largest companies being the organiser placed a special burden of expectation on their exhibit and ONGC chose a full complement of Interactive technologies to ensure they exceeded those expectations. The booth itself featured a MotionMagix™ Interactive Wall on an LCD screen with engaging quizzes and games to keep booth visitors entertained and engaged. The most innovative section of the exhibit featured an unusual coming together of the real and the virtual worlds. 4 rectangular MotionMagix™ Interactive Floors were brought together to form a single square display. Our edge blending technology brought the display together seamlessly. The display featured a scatter effect that welcomed booth visitors as they walked in but the eye was naturally drawn towards an actual traditional lamp setting with real flowers adorning the base merging with a similar bunch of virtual flowers on the interactive display. The merging of worlds didn’t end there though – the booth was inaugurated by the Union Petroleum Minister, Mr. Veerappa Moily, in a ceremony that involved not only the traditional cutting of the ribbon but a unique component on the MagixKiosk™. A symbolic opening of a virtual curtain preceded the minister signing on the interactive screen to declare the booth open – a singularly unique way to bring the magic of Interactivity to blending on-screen content to the real world.
Impact: The mix of approaches was hugely popular as is evidenced by the Best Theme Based Display Award won by ONGC.
Atlas Copco and Wirtgen Choose Interactive Technology to Stand Out at Exhibition
Atlas Copco and Wirtgen stood out in South Asia’s largest event with eye catching displays of technology.
Client: Atlas Copco and Wirtgen
Product: Multi-Touch MagixKiosk™
Brief: It is South Asia’s largest event for the Construction Equipment sector. With its focus on cutting edge construction and industrial technology it would not seem to be the obvious candidate for eye catching displays leveraging technology. Only that it was. The sheer size of the event, the quality of the international participants and the extremely high profile of the visitors convinced at-least a couple of exhibitors to do something special to stand out from this crowd. Atlas Copco, a leader in Construction Technique, and Wirtgen India, a road construction machine manufacturer, deployed the MagixKiosk™ to great effect to engage visitors to their respective booths. Atlas Copco took a fun, gamified approach to achieve this end – they displayed company and product information and images in the form of simple puzzles. Wirtgen used a more direct approach – product information displayed in a visually appealing fashion on the Interactive kiosks. In both these cases the objective was that the visitors to the exhibit should get the information they needed in a manner designed to leave an imprint and this was amply achieved.
Impact: The interactive technology helped the booth stand out in an exhibition with many other exhibitors with products in similar areas.
Crown Paints Africa gave its prospective customers a stress free way to ensure trials fbefore the actual purchase.
Client: Crown Paints – Africa
Objective: To provide a retail experience that allows customers to experience various product options in an engaging manner
Product: Multi-Touch MagixKiosk™
Brief: One of the leading Decorative Paint brands in Africa was looking to create a coherent experience across online and retail channels in some of its leading markets.
Buying a product like paint for the home can be a stressful experience for the un-initiated as once the home is painted the process can’t really be reversed.
To help buyers agonizing over such a decision the brand heavily makes use of online resources that allow prospective clients to learn more about different shades and how they will make the rooms look when applied on their walls.
A similar “Interior Customization” experience was made available at selected retail outlets.
Specially customized content gave visitors to the store the option of trying out different colours, combinations and product variants across whole rooms or sections of walls to see how it would look in a close-to-real kind of experience.
The “virtual paint” option could of course be reversed with a single touch or swipe – a stress free way to ensure trials for size or colour before the actual purchase!
Impact: The primary objective achieved was product education of the prospective customers while also helping to maintain a consistent perception of the brand and the products across the various channels. The activity also created personalised brand engagement at the retail establishment.
The MagixFone™ enabled a wide participation while educating Mumbaikars in fun and entertaining ways.
Client: Skoda Automobiles
Objective: To give a completely new and memorable dimension to the re-launch of a well-known luxury brand
Product: Multi-Touch MagixKiosk™
Brief: Automobile brands lead the way when it comes to the use of new techniques and technologies to create a differentiated experience for their customers and this starts at the time of the launch itself – or in this case the re-launch. The Skoda Octavia is a familiar name for luxury car fans in India and when the latest variant was released in India to the media, the channel and partners the event had to be spectacular. A tool Skoda leveraged heavily was a 3D Visualizer that allowed visitors to get a complete experience of the car – everything except actually driving it that is! Multi-Touch MagixKiosk™ with specially designed content allowed visitors to view different variants and colours of the newly launched variant with a touch or a swipe. The inner state was maintained consistent with the model chosen as the visitors viewed the interiors of the car. Once virtually inside they could open doors and windows and also the boot, retract mirrors, adjust handles, open the glove box, turn on and switch off the lights and see the seats as they actually would be. The interactivity brought the 3-D effects to life, a new dimension as it were, while allowing the visitors to get a truly up-close and personal feel of the car.
Impact: Visitors were left dazzled with the new car as well as with this completely unique way of allowing each of them to experience it at their own pace.
At The BIG Show Muscat, TouchMagix exhibited the various interactive capabilities and made sure they had a never before experience.
TouchMagix via its partner in Oman exhibited the various interactive capabilities & the display possibilities of the Multi-touch MagixKiosk and gesture based MotionMagix Interactive Wall at The BIG Show Muscat one of the most important events in the Middle East for the building & construction industry.