Tag Archives: Multitouch

The Technology Face of Vibrant Gujarat.

Abbott India showcased their products, events, upcoming plants on multi touch kiosk at Vibrant Gujarat.

Client: Abbott India at Vibrant Gujarat

Industry: Healthcare, Event and Media

Objective: Showcasing company’s details and videos on multi touch kiosk

Product: MagixKiosk™

Brief: Vibrant Gujarat is an annual event organized to promote industries from all over the world in the state of Gujarat. The event provides a platform for investors and industries to interact with renowned business leaders from across multinational companies. More than 3000 companies participated in the Vibrant Gujarat in its 2015 installment. Companies vie to stand out and differentiate amongst themselves, in an event which sees everyone putting their best foot forward. Therefore it becomes an exercise in innovation and creativity, with everyone trying to bring on board the best solution possible.

Abbott India approached TouchMagix for their stall in Vibrant Gujarat. Abbott is one of the biggest names in pharmaceutical industry and known as a highly innovative company. They wanted to use the latest in interactivity to display company information and we suggested a combination of multi-touch hardware and software to make their experience come alive.

A customized content experience was designed to showcase the very latest from Abbott in the form of a video interface. People could click on any part of the screen for a different video to launch. Once could just tap on the screen to start or stop videos or to launch one which they wanted to see from among the rest.

Using the kiosk for knowledge sharing, Abbott could not only engage people to their content but also make sure an experience far superior than any other alternative could be delivered.

Abbott India installed three MagixKiosk at three separate locations in Vibrant Gujarat to showcase their products, events, upcoming plants. They announced the inauguration of some of their major investments in Gujarat.

Impact: A superior interactive experience could be delivered with both style and manner fitting one of Gujarat’s most prominent events.

Wayfinding – The fun and interactive way!

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Engineering Export Promotion Council (EEPC) used Wayfinding solution on multitouch kiosk with various features.

Client: Engineering Export Promotion Council (EEPC)

Industry: Events and Exhibitions

Objective: Wayfinding solution at EEPC event

Product: MagixKiosk™

Brief: Engineering Export Promotion Council (EEPC), an arm of the Ministry of Commerce, India works to advance export of engineering goods, projects and services from India. With a membership of 12,000 among large Industrial Corporate Houses, Small & Medium Scale Units (SME), and trading houses in the engineering business, its annual exhibition (IESS) promised to be nothing short of big and busy.
Grappling with the problem of an simple wayfinding solution which gives not only directions but company information too, EEPC came to TouchMagix.
In every exhibition, a major problem visitors face is not being able to visit every stall or not knowing the correct way to reach desired stall.
We designed a customised wayfinding solution for EEPC on multi touch MagixKiosk™. 3 MagixKiosks™ by TouchMagix were installed at the exhibition. The wayfinding software, had advanced search and category functions and gave visitors a glimpse of the companies they wanted to visit.
It would be quite right to say that the exhibition began from the Wayfinding Kiosks and thats where everyone got their first dose of the exhibition at large and plan their way through India’s largest such confluence.

Impact: An exhibition of around 200+ exhibitors became a less intimidating affair to negotiate!

Real estate giant uses interactive technology for a project launch

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Launching new project in interactive format enhanced the brand image among visitors!

Client: Lodha Group

Industry: Real Estate

Objective: To have an engaging and innovative property project launch

Product: MultiTouch Kiosk

Brief: Lodha Group is a one of India’s premier real estate groups and have developed over 350 million square foot of premium real estate. Some of their landmark constructions have changed the landscape of Mumbai and they are recognized as one of India’s most trusted brand in the real estate category. This group recently held a huge event to launch their swanking new property. Just like the group itself, the display through this interactive medium was to be viewed had to be equally impressive and dramatic. TouchMagix gave them the perfect solution and provided them with a huge 32 inch MagixKiosk™ on which their entire web content was ported in HTML 5. The MagixKiosk™ gave the visitors browsing options so that they could navigate the site easily and also zoom in on required areas. The high quality display gave the visitors the true look and feel of the real estate giant’s projects as could browse the layouts, plans, picture gallery and all other project related information just as they were displayed on the website quite easily through the kiosk. The interactive display generated a great deal of interest amongst the guests and communicated quite clearly the level of excellence that they could expect from them.

Impact: Visitors got a chance to view the company website in an interactive format which enhanced the brand image and facilitated deeper discussions.

An incredible InfoComm 2014

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TouchMagix showcased our latest products and interactive technology solutions with some of our iconic content solutions which were used by industry giants at Infocomm 2014.

Brief: India’s largest AV and ICT event, InfoComm2014, held recently in Mumbai was buzzing with excitement. The Mecca for all AV technology lovers, this event gave us a huge opportunity to showcase some of our latest products and interactive technology solutions. The event saw enthusiastic participation and we are happy that we got quite a high share of visitors (in fact, we are told we probably had the highest number of footfalls). Our displays had the visitors marveling at our cutting edge touch and gesture based interactive technology solutions. We displayed two of our new technologies; a collaboration screen for BYOD solution and the new MotionMagix 5.0 hardware solution. Apart from this we had our visitors admiring our other tech displays, the multi- touch MagixKiosk™ and the multi- touch MagixTable™. We also showcased some of our iconic content solutions which were used by industry giants such as Royal Enfield, Reebok, Cisco, Lakeview and Volkswagen to make their company and branding events a mega success.
InfoComm is also a great place to update yourself on the latest in AV technology via the seminars conducted by industry stalwarts. Our CEO Anup Tapadia conducted one such session on interactive technology which saw a packed house. We spoke to some of the attendees and were overwhelmed to find that many had traveled across the globe to attend this session specifically.
Here’s a big thank you to all who helped us, our partners, InfoComm and especially our visitors, in making this event such a huge success.

Disseminating information through Interactive Technology

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Multi-touch MagixKiosks™ that can easily adjusted on any screen

Brief:

With the progress in technology most organizations today are looking at innovative ways and methods of dispensing information. Many of these large corporations have looked towards our hardware solutions to disseminate corporate information and run presentations for their employees or clients in a manner that is more interactive. From Multi-touch MagixKiosks™ that can easily adjusted into four form factors, Multi-Touch Thru-glass Film as touchfoils that fit any screen or glass façade to Multi-Touch Snap-on Frames that transform any LCD display into a multi – touch screen, TouchMagix’s hardware systems go a long way in creating experiences that leave a powerful impression. Our hardware systems have been installed in a number of tech companies, banks, hotels, real estate companies and have the ability to seamlessly work with AV integrators and AV partners to implement their technology and meet customized requirements of the client to create futuristic, hi tech displays.

Election coverage gets the interactive edge

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A leading news channel used our highly interactive elements and products and it enhanced the election coverage experience for the audience.

Client: News Nation

Industry: Media and Entertainment

Objective: To provide an interactive edge to election coverage

Product: Magix Screen, Multi-Touch Overlay, Multi-touch Hardware

Brief

The polls this year have been drumming up great interest for one and all these last few months. As the election season began, most media houses and news channels focused all their energies to look up mediums where they could differentiate in ways of showcasing their electoral coverage. News Nation rose to this challenge and opted to look at TouchMagix technology to leverage the best in class multi-touch experience for their studios for live election analysis. News Nation made use of the TouchMagix Multi-touch overlay to give the audience a unique experience in viewing electoral news. The TouchMagix Multi-touch Overlay was retrofitted over a 180 inch Barco video wall, giving it a yet more classy and edgy appeal. News Nation also installed Multi-touch overlay on their 75” Samsung video wall. These surfaces had the software required to bring out the visually appealing interactive content right on to the TV screen! Instead of installing separate kiosks and booths, a huge interactive surface was created right where a television stood. Visitors could touch and expand relevant election news which was supported by high impact visuals and move or close news that did not generate their interest. The visitors and employees made full use of the display and found it an extremely engaging medium to view electoral information of their choice.

Impact: The highly interactive elements of the displayed content greatly enhanced the election coverage experience for the audience.

NIT Trichy Showcases Interaction Between Man & Technology in an Unusual Manner

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Interactive displays at NIT Trichy to promote the co-existential relationship between Man & Technology!

Client: National Institute of Technology – Trichy

Industry: Exhibition, Education

Objective: Showcase the interaction between Man & Technology in an unusual manner

Product: MotionMagix Interactive Floor, Magix Touch Multi touch displays

Brief: The National Institute of Technology at Trichy is one of the premier educational institutions in the country offering Engineering education & Pragyan is their flagship techno-management festival. This year the exhibition invited visitors to “Explore the power of touch”. The MotionMagix Interactive floor allowed visitors to play games like soccer on the floor & have the visuals & sounds react to their movements. The Multi touch displays created a mind-boggling display allowing multiple users to interact with the system simultaneously & get it to perform the tasks set of it.

Impact: The interactive displays fit in remarkably well with the overall attempt of the festival to promote & foster the co-existential relationship between Man & Technology !

In Media: http://www.pragyan.org/13/home/exhibitions/exhibitions/multi_touch/