Tag Archives: Multitouch MagixKiosk

Aditya Birla Group wants to engage event visitors in an Interactive Way!

Visitors shared their opinions in an interactive way!

Client: Aditya Birla Group
Industry: Corporate and Industrial
Objective: MTo induce interactivity and engagement in an event, for guests.
Product: MotionMagix™ Interactive Wall and MagixKiosk™
Brief: Aditya Birla Group interests in sectors such as viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom (third largest in India),
BPO and IT services. At their annual Aditya Birla Group Awards 2015 function, they wanted to have their guests engaged in an interactive manner.
Thus to process this objective, MagixKiosk™ was installed, on which guests typed their wishes which were further shared by displaying them on a MotionMagix™ Interactive Wall. This made the event delightful and memorable for everyone present there.

Experience Your New Home on Multi Touch

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Visitors appreciated 3D view of the new property by Kolte Patil at a property expo in Pune.

Client: Kolte Patil Builders, Pune

Industry: Real Estate

Objective: Showcasing company information and project videos on multi touch kiosk.

Product: MagixKiosk™

Brief: Credai is an exhibition dedicated to promoting the Real estate sector and the most distinguished Real estate companies. It sees participation from all the major players in the real estate industry. Every participating company tries to do something unique to attract prospective buyers to their stall and stand out from amongst all the other players.

We helped one of the biggest Real Estate companies in the region to differentiate itself and create a breathtaking experience for its visitors. Our client Kolte Patil Builders used MagixKiosk to showcase videos of their newest properties. MagixKiosk being a multi-touch device has an advantage of letting potential visitors experience property videos with significantly more detail and clarity.

Multi touch kiosks were placed at two separate locations in the exhibition. Guests could experience 3D view of their latest projects and control it from every angle. Kolte Patil Builders also showed the previous projects on MagixKiosk. Our software allowed them to catalog all their projects in a way that the discovery becomes enjoyable for the visitors, most of whom spent many minutes at the Kolte Patil stall.

Guests really appreciated interacting with the highly immersive content on the multi-touch kiosk. Visitors thronged both the exhibition and our client’s stall.

Impact: Number of bookings for homes was significantly higher with the use of MagixKiosk.

The Technology Face of Vibrant Gujarat.

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Abbott India showcased their products, events, upcoming plants on multi touch kiosk at Vibrant Gujarat.

Client: Abbott India at Vibrant Gujarat

Industry: Healthcare, Event and Media

Objective: Showcasing company’s details and videos on multi touch kiosk

Product: MagixKiosk™

Brief: Vibrant Gujarat is an annual event organized to promote industries from all over the world in the state of Gujarat. The event provides a platform for investors and industries to interact with renowned business leaders from across multinational companies. More than 3000 companies participated in the Vibrant Gujarat in its 2015 installment. Companies vie to stand out and differentiate amongst themselves, in an event which sees everyone putting their best foot forward. Therefore it becomes an exercise in innovation and creativity, with everyone trying to bring on board the best solution possible.

Abbott India approached TouchMagix for their stall in Vibrant Gujarat. Abbott is one of the biggest names in pharmaceutical industry and known as a highly innovative company. They wanted to use the latest in interactivity to display company information and we suggested a combination of multi-touch hardware and software to make their experience come alive.

A customized content experience was designed to showcase the very latest from Abbott in the form of a video interface. People could click on any part of the screen for a different video to launch. Once could just tap on the screen to start or stop videos or to launch one which they wanted to see from among the rest.

Using the kiosk for knowledge sharing, Abbott could not only engage people to their content but also make sure an experience far superior than any other alternative could be delivered.

Abbott India installed three MagixKiosk at three separate locations in Vibrant Gujarat to showcase their products, events, upcoming plants. They announced the inauguration of some of their major investments in Gujarat.

Impact: A superior interactive experience could be delivered with both style and manner fitting one of Gujarat’s most prominent events.

Wayfinding – The fun and interactive way!

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Engineering Export Promotion Council (EEPC) used Wayfinding solution on multitouch kiosk with various features.

Client: Engineering Export Promotion Council (EEPC)

Industry: Events and Exhibitions

Objective: Wayfinding solution at EEPC event

Product: MagixKiosk™

Brief: Engineering Export Promotion Council (EEPC), an arm of the Ministry of Commerce, India works to advance export of engineering goods, projects and services from India. With a membership of 12,000 among large Industrial Corporate Houses, Small & Medium Scale Units (SME), and trading houses in the engineering business, its annual exhibition (IESS) promised to be nothing short of big and busy.
Grappling with the problem of an simple wayfinding solution which gives not only directions but company information too, EEPC came to TouchMagix.
In every exhibition, a major problem visitors face is not being able to visit every stall or not knowing the correct way to reach desired stall.
We designed a customised wayfinding solution for EEPC on multi touch MagixKiosk™. 3 MagixKiosks™ by TouchMagix were installed at the exhibition. The wayfinding software, had advanced search and category functions and gave visitors a glimpse of the companies they wanted to visit.
It would be quite right to say that the exhibition began from the Wayfinding Kiosks and thats where everyone got their first dose of the exhibition at large and plan their way through India’s largest such confluence.

Impact: An exhibition of around 200+ exhibitors became a less intimidating affair to negotiate!

Real estate giant uses interactive technology for a project launch

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Launching new project in interactive format enhanced the brand image among visitors!

Client: Lodha Group

Industry: Real Estate

Objective: To have an engaging and innovative property project launch

Product: MultiTouch Kiosk

Brief: Lodha Group is a one of India’s premier real estate groups and have developed over 350 million square foot of premium real estate. Some of their landmark constructions have changed the landscape of Mumbai and they are recognized as one of India’s most trusted brand in the real estate category. This group recently held a huge event to launch their swanking new property. Just like the group itself, the display through this interactive medium was to be viewed had to be equally impressive and dramatic. TouchMagix gave them the perfect solution and provided them with a huge 32 inch MagixKiosk™ on which their entire web content was ported in HTML 5. The MagixKiosk™ gave the visitors browsing options so that they could navigate the site easily and also zoom in on required areas. The high quality display gave the visitors the true look and feel of the real estate giant’s projects as could browse the layouts, plans, picture gallery and all other project related information just as they were displayed on the website quite easily through the kiosk. The interactive display generated a great deal of interest amongst the guests and communicated quite clearly the level of excellence that they could expect from them.

Impact: Visitors got a chance to view the company website in an interactive format which enhanced the brand image and facilitated deeper discussions.

An incredible InfoComm 2014

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TouchMagix showcased our latest products and interactive technology solutions with some of our iconic content solutions which were used by industry giants at Infocomm 2014.

Brief: India’s largest AV and ICT event, InfoComm2014, held recently in Mumbai was buzzing with excitement. The Mecca for all AV technology lovers, this event gave us a huge opportunity to showcase some of our latest products and interactive technology solutions. The event saw enthusiastic participation and we are happy that we got quite a high share of visitors (in fact, we are told we probably had the highest number of footfalls). Our displays had the visitors marveling at our cutting edge touch and gesture based interactive technology solutions. We displayed two of our new technologies; a collaboration screen for BYOD solution and the new MotionMagix 5.0 hardware solution. Apart from this we had our visitors admiring our other tech displays, the multi- touch MagixKiosk™ and the multi- touch MagixTable™. We also showcased some of our iconic content solutions which were used by industry giants such as Royal Enfield, Reebok, Cisco, Lakeview and Volkswagen to make their company and branding events a mega success.
InfoComm is also a great place to update yourself on the latest in AV technology via the seminars conducted by industry stalwarts. Our CEO Anup Tapadia conducted one such session on interactive technology which saw a packed house. We spoke to some of the attendees and were overwhelmed to find that many had traveled across the globe to attend this session specifically.
Here’s a big thank you to all who helped us, our partners, InfoComm and especially our visitors, in making this event such a huge success.

Google Chooses an Interactive Way to Promote Social Initiative

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Google used a MagixKiosk™ with customized content to help Women Get Online.

Client: Google

Industry: Technology

Objective: To provide less technically equipped audience an easy way to absorb information

Product: Multi-Touch MagixKiosk™

Brief: Indian internet usage is heavily skewed in favour of males. As a technology giant so heavily invested in the internet Google has launched an initiative to try and change that by Helping Women Get Online and as a result empower them. The effort follows research that had shown how getting online had helped the lives of women, especially rural women. Google created a special multi-lingual website and a toll-free number with information on how to use the internet for getting information of relevance to their daily lives and activities and a collection of women-centric content. A key part of the plan was a launch event designed to disseminate information, introduce the website and its content and the objectives of the initiative. Google used a MagixKiosk™ to supplement their efforts to engage the visitors but most importantly to disseminate the required information in an easy, friendly manner designed to appeal to some of the “digitally illiterate” visitors. The content was laid out in a manner similar to the HWGO website to create a sense of familiarity that would help them when they themselves went online.

Impact: The easy, interactive means used to deliver the information proved effective and memorable at the same time.