Introduce a TV channel with fun themed quizzes for the launch party.
Client: EPIC TV Channel
Industry: Television and Media
Objective: To introduce the faith based TV channel with fun themed quizzes on its launch party.
Product: TouchMagix MagixTouch Overlay
EPIC Television Network Pvt. Ltd recently launched a genre specific Hindi entertainment channel. The channel programming is around Indian mythology and folklore in a uniquely contemporary format.
Their requirement was very specific – how do you create a simple but fun activity for the launch party! We suggested going Multi-Touch. Content on Multi-Touch has many advantages for an occasion like this. Even simple content ideas are brought to life in a seamless and highly attractive manner. The interaction becomes smooth, controlled and the results are instant. Additionally integration with social media, wherein score or achievements can be posted to further social mileage.
For this event, TouchMagix installed two 65” MagixTouch Overlays on LED screens provided by them. One 42” MagixTouch overlay where a quiz game we had created with questions from the Epic Mahabharata was run. This was a specially branded quiz game created to introduce the new series Dharmakshetra.
As a celebrated launch the event was attended by many from the Bollywood and Indian Television fraternity.
Impact: Increased engagement for the launch event with branded and gamified content with social media connect and measurability.
Launch of Nokia 5800 ExpressMusic in Africa using interactivity.
Objective: To create a retail environment that engage customers in a suitably high-tech manner in line with the brand’s positioning.
Product: Multi-Touch MagixTouch™ Overlays
Brief: The launch of Nokia 5800 ExpressMusic in Africa was like very few others at the time. The brand was adopting a “cutting edge of technology” kind of positioning in the face of stiff competition from various smart phone brands emerging around the more developed world. The brand message was reinforced at Nokia retail stores by leveraging custom content and the Multi-Touch MagixTouch™ overlays fitted into a large phone model. Customers experienced what was essentially a large mobile phone simulator with a touch enabled screen. They were invited to try out the various capabilities of the offering as well as to engage themselves in fun activities while exploring the features of the mobile phone. Customers got involved with the experience of choosing a phone in a way that they never had before while picking up essential information about the product and its capabilities. And all this was achieved while remaining in line with the brand’s positioning.
Impact: Educational and engaging experience, while creating a high-tech image of the brand in the minds of consumers.