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Real estate giant uses interactive technology for a project launch


Real estate giant uses interactive technology for a project launch

Launching new project in interactive format enhanced the brand image among visitors!

Client: Lodha Group

Industry: Real Estate

Objective: To have an engaging and innovative property project launch

Product: MultiTouch Kiosk

Brief: Lodha Group is a one of India’s premier real estate groups and have developed over 350 million square foot of premium real estate. Some of their landmark constructions have changed the landscape of Mumbai and they are recognized as one of India’s most trusted brand in the real estate category. This group recently held a huge event to launch their swanking new property. Just like the group itself, the display through this interactive medium was to be viewed had to be equally impressive and dramatic. TouchMagix gave them the perfect solution and provided them with a huge 32 inch MagixKiosk™ on which their entire web content was ported in HTML 5. The MagixKiosk™ gave the visitors browsing options so that they could navigate the site easily and also zoom in on required areas. The high quality display gave the visitors the true look and feel of the real estate giant’s projects as could browse the layouts, plans, picture gallery and all other project related information just as they were displayed on the website quite easily through the kiosk. The interactive display generated a great deal of interest amongst the guests and communicated quite clearly the level of excellence that they could expect from them.

Impact: Visitors got a chance to view the company website in an interactive format which enhanced the brand image and facilitated deeper discussions.