Tag Archives: Reebok

An incredible InfoComm 2014

An incredible InfoComm 2014

An incredible InfoComm 2014

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TouchMagix showcased our latest products and interactive technology solutions with some of our iconic content solutions which were used by industry giants at Infocomm 2014.

Brief: India’s largest AV and ICT event, InfoComm2014, held recently in Mumbai was buzzing with excitement. The Mecca for all AV technology lovers, this event gave us a huge opportunity to showcase some of our latest products and interactive technology solutions. The event saw enthusiastic participation and we are happy that we got quite a high share of visitors (in fact, we are told we probably had the highest number of footfalls). Our displays had the visitors marveling at our cutting edge touch and gesture based interactive technology solutions. We displayed two of our new technologies; a collaboration screen for BYOD solution and the new MotionMagix 5.0 hardware solution. Apart from this we had our visitors admiring our other tech displays, the multi- touch MagixKiosk™ and the multi- touch MagixTable™. We also showcased some of our iconic content solutions which were used by industry giants such as Royal Enfield, Reebok, Cisco, Lakeview and Volkswagen to make their company and branding events a mega success.
InfoComm is also a great place to update yourself on the latest in AV technology via the seminars conducted by industry stalwarts. Our CEO Anup Tapadia conducted one such session on interactive technology which saw a packed house. We spoke to some of the attendees and were overwhelmed to find that many had traveled across the globe to attend this session specifically.
Here’s a big thank you to all who helped us, our partners, InfoComm and especially our visitors, in making this event such a huge success.

Reebok Promotes Speed – Naturally

Reebok Promotes Speed – Naturally

Reebok Promotes Speed – Naturally

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An uncompromisingly high quality display in tune with Reebok’s brand image was deployed to great effect.

 

Client: Reebok

Industry: Consumer Goods

Objective: To provide a dazzling backdrop to a brand event within an extremely short time.

Product: MotionMagix™ Interactive Floor

Brief: Reebok is among the best known fitness brands in the world with appeal across several segments of the market and a premium focus. The brand went through an overhaul and the launch event had to represent those values so they turned to the MotionMagix™ Interactive Floor to give the event the backdrop it deserved. The only problem was the lack of time to put the installation together. This was further complicated by the sheer scale – a 60 feet long walkway in a high end hotel. The fact that the event turned out as successful as it did was down to the advanced technology that we were able to bring to the occasion. The Edge blending capability of our solution allowed a smooth installation despite the extreme length. As a matter of fact the multiple sensors connected over a network present such flexibility that displays of virtually any size can be deployed in a very short time given extremely robust, content development and support teams, like our very own. The Reebok event turned into a dual showcase – the brand as well as the technology and the extremely speedy deployment!

Impact: An uncompromisingly high quality display in tune with Reebok’s brand image was deployed in the time available due to the capability of the advance technology.