Tag Archives: SMS wall

Ogilvy Team Having a Good Time Using the Magix of Interactive Technologies

Ogilvy Team Having a Good Time Using the Magix of Interactive Technologies

Ogilvy Team Having a Good Time Using the Magix of Interactive Technologies

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A highly creative approach to get audience members to interact with each other using innovative technology.

Client: Google / Ogilvy

Industry: Media

Objective: Draw the members of the audience into an interaction using innovative technology

Product: MagixFone and MagixKiosk

Brief: Google hosted an event at the Ogilvy & Mather office & used a unique combination of interactive technologies to draw members of the audience into a fun-filled interaction with each other. People were invited to “Gift a Beer” to their friends by sending an SMS to the MagixFone system through their own phones that would be publicly displayed. The intended recipients could get a coupon code if they sent an acknowledgement over SMS that would be similarly displayed & the coupon could be redeemed for a free beer. A beer for an SMS – a good bargain all around !

Impact: The highly creative approach to getting the audience members to interact with each other was in keeping with the profile of the audience.

 

MagixFone™ at One Lounge, Pune

MagixFone at One Lounge, Pune

MagixFone™ at One Lounge, Pune

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MagixFone™: A local social network was created displaying messages from the audience.

Client: One Lounge

Industry: Lounge/Club

Objective: Engage audience in an interactive display to gather feedback

Product: MagixFone™

Brief: One lounge is one of the premium clubs in Pune with a great visitor list. They organize exclusive events at their facility which are followed by audiences looking for a variety in music, cuisine, ambience and event management. One such occasion was to be graced by World’s number 8 DJ popular amongst club goers. One Lounge expected us to build an interactive solution considering the young footfall targeted. Due to constraint of space, they wanted to keep the solution small yet noticeable. Using our MagixFone, we create a local social network displaying the One Lounge Branding. Users saw a number displayed on the screen, where they were to send SMS using their regular phone to be displayed. Within 1 hour of introduction of this new concept amongst party goers, we had displayed around 100+ messages. As the party went in a full swing, the MagixFone displayed messages in praise of the DJ, his music, the ambience and the event being managed. People posted their message in favor of the next song they would like to hear, working as a cue for the DJ to conclude the party, the party goers way.

Impact: At the end of the party, the MagixFone had displayed 400+ messages creating a unique local social network, without violating sentiments or ethics.