Tag Archives: Technology

Multi-touch for the Sony PS Vita

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The MagixTouch™ Multi-touch was the perfect option for Sony given the uniqueness of PSP Vita to gamers.

Client: Sony PS Vita

Industry: Technology, Entertainment, Event, Exhibition, Mall

Objective: To showcase the unique multi-touch capabilities of the PSP Vita to gamers.

Product: MagixTouch Multi-touch

Brief: One of the innovative features of the PS Vita from Sony is a Multi-touch screen & a Multi-touch rear touch pad. In a “road-show” kind of environment, Sony chose a MagixTouch Multi-touch with original game content to showcase the full scope of the experience provided by the multi-touch features on a large scale model of Sony PS. The MagixTouch offered a touch-based interaction for the users where they could &get a sense of the unique game play & the sheer enjoyment that an actual Sony PS VITA can provide.

Impact: The MagixTouch Multi-touch was an obvious large-format display option for Sony given the uniqueness of the multi-touch capabilities they wanted to display.

A Walk with the Stars

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An innovative way to launch the new message from YouTube.

Client: YouTube

Industry: Technology

Objective: To use Interactivity to provide a dazzling accompaniment to the launch of a new media property

Product: MotionMagix™ Interactive Floor

Brief: YouTube is a household name. Sometimes being such a well-known brand can be a problem especially when the intent is to launch a sub-brand or a service that goes even a little away from the traditional perception of the brand. YouTube is still largely known as a location for user generated and possibly somewhat “home grown” content so when they wanted to launch a media property focused on the online movie watching experience they wanted to make the launch memorable. Such content is obviously much more professionally produced and with the trademark showbiz “razzle dazzle”. The obvious intent was to leverage the star power resident within the content and they chose an Interactive method to drive home that message. The venue featured multiple installations of the MotionMagix™ Interactive Floor. The first with a dazzling display of “Flip Card” style albums containing collages of still images as well as popular movie clips of the day & the second providing a “halo” effect at each spot that the guest interacted with. As visitors walked with, or rather on, the stars the connect between YouTube and their new focus on movies was amply reinforced.

Impact: An innovative way was found to supplement the altered message for the new service from an established brand.

Not Just Information…Delivering More

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The interactive display proved to be the perfect channel to deliver rich content and keep visitors engaged in an IT exhibition.

Client: Dell

Industry : Technology

Objective: To increase footfalls and provide the company overview and showcase customer case studies in an innovative manner

Product: MagixKiosk™ Multi-Touch

When one of the world’s leading technology solution providers decided to participate in an IT exhibition, they had to make sure that their displays were as cutting edge as their solutions and products. Since their inception in 1984, Dell has been driven towards providing long term value and customer driven innovation. To showcase this aspect they decided to use the MagixKiosk™ Multi-Touch systems to engage their visitors at this IT exhibition. Multiple MagixKiosk™ Multi-Touch systems were placed at the Dell Systems exhibition booth. A special log in screen with hand reading capabilities was created for them. When the visitor touched his palm to the screen it converted to the Dell logo. The visitor then could navigate through the exhibit and take a look at the Dell success story, discover Dell products and read about customer case studies. The MagixKiosk™ Multi-Touch allowed the customers to browse through interactive graphs and also match data with their facts. A unique wipe effect allowed the customers to uncover underlying stories left visitors feeling fascinated. This interactive experience left the visitors not just well informed but immensely impressed as well.

Impact: The interactive display proved to be the perfect channel to deliver rich content and keep visitors engaged.

Cisco’s Future Perfect Partner Meet

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Cisco showcased its vision for the future to its partners in an equally progressive manner with MotionMagix™ Interactive Wall.

Client: Cisco

Industry: Technology

Objective: To present the company’s vision for the future in an engaging manner using MotionMagix™ Interactive Wall

Product: MotionMagix™ Interactive Wall

Cisco is a name that has always been associated with pushing boundaries and creating unprecedented value for its customers and partners worldwide. This networking leader has pioneered networking solutions and has played a key role in transforming the way people connect and communicate. When it came to presenting their future predictions to their partners, it was but natural for them to use an engaging and interactive medium to do so. Using the MotionMagix™ Interactive Wall, Cisco created a Prediction Wall for this partner meets. This Interactive Wall allowed the partners to take a peek into the predictions that Cisco made for their future using a gesture based tracking technology. The wall was activated with the wave of a hand. The user could then point at the menu section at the bottom of the page which listed the years ahead. The specific year being pointed at would then open and allow the partner to see what the company was going to achieve during that period. The MotionMagix™ Interactive Wall livened up this partner meet by providing the Cisco partners all the insight and information that they needed in an engaging and interactive manner and presented a clear outlook of what they could expect from this networking giant in the future.

Impact: An innovative and progressive technology company needed to showcase its vision for the future to its partners in an equally progressive manner. This was well demonstrated and amply achieved using the MotionMagix™ Interactive Wall.