Client: The InterContinental
Industry: Hospitality, Event
Objective: To mark a grand occasion in a suitably grand manner
Product: MotionMagix Interactive Floor
Brief: The InterContinental celebrated the 50th Anniversary of it’s grand inauguration. The several events to commemorate it’s status as the first five start hotel in the kingdom & the largest such hotel there were planned to be equally grand with attendance by various dignitaries. The events included a impressive 70 feet long interactive projections across 10 MotionMagix Interactive Floors. Guests interacted with projections of the iconic InterContinental logo & visuals of flowers.
Impact: The sheer size of the Interactive Floors installed conveyed the significance & the grandeur of the of the occasion to guests.