Objective: To launch a brand logo targeted at the young consumer in a manner guaranteed to get their attention
Product: MotionMagix Interactive Floor
Brief: Airtel, one of India’s most media conscious brands, was aiming for high recall and engagement on the occasion of a brand overhaul. They chose a variety of media platforms to reach out to the young audience that was the focus of the brand. Among the most memorable events was an Interactive Bowling Alley that was “rolled out” in premium locations in 4 cities. The lanes became the scene of a blazing Airtel logo that chased the ball to the pins & then raced back to the player for a visually stunning & memorable game experience. You could say it was a “strike”!
Impact: The primary target audience, the youth, found this a fun, innovative way to engage with the brand & the new logo.
Media Coverage: http://www.afaqs.com/news/story/29033_Brand-Box-creates-buzz-for-Airtels-revamped-logo