Tag Archives: touchmagix

Any Surface can Become an Interactive Surface

We convereted a regular table to an interactive on for a leading Real Estate Developer.

Client: DSK Real Estate Developers

Industry: Real Estate

Objective: To introduce interactivity into the presentations delivered within the normal office set-up

Product: Multi-touch Film

Brief: Real Estate developers are always looking for ways to differentiate themselves in the way they present project information to their customers and Interactivity has played a role in these efforts for some time now. While specially designed Interactive content that allows the developer to show off project and floor plans, features and other specifications in an attractive manner has tremendous impact it does suffer slightly from the disadvantage of requiring special kiosks or similar hardware – not any longer. A leading developer wanted to extend the Interactive appeal to the workspaces of the staff so that their interactions with prospective customers could also be enriched. This challenge was addressed by retrofitting the existing tables with Interactive surfaces. An attractive glassy surface set flush with the table had the software required to bring the visually impressive interactive content to life right at the work space. This allowed them to support their discussions with prospective customers with highly impactful visuals.

Impact: The availability of interactive content at the disposal of the staff without having to take recourse to special hardware greatly enhanced the quality of each discussion

An Interactive InfoComm MEA in Dazzling Dubai

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TouchMagix Media exhibited a range of Interactive solutions at InfoComm Middle East.

InfoComm Middle East & Africa 2013 in Dubai was held between Oct 20 – 24, 2013 and it was buzzing with excitement. The biggest event in the region for all things Pro-AV and Digital Signage offered an obvious choice for us at TouchMagix Media to exhibit our range of Interactive solutions. Crowds flocked to the event and we got more than our fair share of visitors marveling at the Touch and Gesture based interactivities on display. Here’s big thank you to all our partners who helped put the show together for us and especially to all those who stopped by our stall – until InfoComm MEA 2014 !

An Interactive Birthday Party for Uncle Sam

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The MagixFone™ enabled much wider audience participation and education at US Consulate in India.

Client: US Consulate in India

Industry: Government

Objective: To share US history, culture and values with the people of Mumbai in fun and entertaining ways.

Product: Magix Fone

Brief: Among the primary charters of the US Consulate in India is to deepen the connection between the people of the two countries. They carry out several activities intended to promote greater understanding of the history, culture and values of USA. One of these events was a day-long celebration of the US Independence Day in one of Mumbai’s major shopping destinations. The event was packed with several fun activities and one that caught everyone’s eye was the US Knowledge Quiz. This was a game show themed Trivia Quiz that came alive as members of the audience phoned in, well sms’ed in, their answers to the questions related to history and culture of US that came up on the screen using the interactive capabilities of the MagixFone. This allowed simultaneous participation of many visitors thus engaging a much larger portion of the audience than would otherwise have been possible. The operating principle being the more the merrier – it is a birthday party after-all !

Impact: The MagixFone enabled much wider audience participation and education via gamification – a key benefit for an event held in an outside location over a limited period of time.

Green is Volkswagen’s Colour of the Season

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MagixKiosk™ & MagixFone™ increased awareness of Volkswagen’s environmental policies.

Client: Volkswagen

Industry: Automobile

Objective: To increase awareness of Volkswagen’s environmental policies and to demonstrate their commitment to the environment among employees

Product: MagixFone, Multi-touch Magix Kiosk

Brief: As one of the largest automobile makers in the world Volkswagen has always demonstrated an admirable commitment to the environment. Their policies are extensive and often visionary. On the occasion of the World Environment Day they wanted to re-iterate this commitment in the eyes of employees and also to drive up awareness of the various policies and methods. They chose to do this in an engaging game show like format using a combination of the Magix Kiosk & MagixFone. Questions about the environmental policies of Volkswagen appeared on the screen and employees were invited to send in their responses using their phones. The responses were associated with the mobile numbers of employees and tracked through MagixFone. The contest drew such a tremendous response that Volkswagen has decided to run such contests at other locations and around the year. The employee that scores the highest across all of these could be eligible for a grand prize. Policies sometimes get the rap for being dry & un-interesting – not when presented in this manner!

Impact: The interesting approach adopted to drive up awareness of the policies among the many employees was a great success.

Snickers Sweetening the Deal for Vegetarians

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The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media.

Client: Snickers

Industry: Consumer Goods

Objective: To drive home a very specific positioning approach to a completely new category of consumers in a manner guaranteed to ensure recall.

Product: MotionMagix Interactive Wall, Multi-touch Magix Kiosk

Brief: Snickers is among the most loved chocolate brands in the world with a well-known positioning. With a large vegetarian population in India Snickers saw an opportunity to take a unique positioning as a completely vegetarian chocolate and chose to make a big push into the markets identified as having a substantial number of people fitting the target profile. They held events in malls across such locations that included a high degree of interactivity. On the Interactive Wall visitors were invited to assemble a Snickers bar complete with a prominent “Green Dot” designating the vegetarian nature of the finished product. The Wall ensured very high visibility at the location. In an innovative demonstration of the offline-online connect there was also a game that the visitors could play on an Interactive Kiosk to claim a free Snickers bar – but only if they shared the experience on their personal Facebook Page. Visitors were clamouring to play the game & then log into their personal Facebook accounts to share the experience as also the brand positioning thus extending the reach of the promotion from the location to all over the web via the thousands of friends of each booth visitor. An innovative way to multiply the visibility of the brand beyond the boundaries of the physical site !

Impact: The new positioning for Snickers as a “Vegetarian” product was amply demonstrated – both on location & in the social media world in a truly memorable manner.

Many Mini Michael Jordans on the Floor at Chicago Bulls Sox Academy

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The Bulls Sox academy’s mission is to create a fun, safe and invigorating environment. TouchMagix made sure.

Client: Chicago Bulls Sox Academy

Industry: Sports / Entertainment

Objective: To induce the kids to greater levels of physical activity by engaging them through a video game like medium

Product: MotionMagix Interactive Floor

Brief: The Bulls / Sox academy is a leading youth player development program with the imposing heritage of 2 iconic sports teams backing it. Among the most popular facilities is The Vault where fitness meets gaming. The facility boasts a variety of exercise – game combinations including an Interactive Floor that occupies pride of place. The floor has eye-catching visuals and invites kids to practice their moves on the floor in a game kind of environment while interacting with the floor as well as other kids. In a day and age where parents and teachers alike are struggling with the challenges posed to them by the need to keep their children entertained, exercised and educated here in The Vault the kids get active while having a great time. The Interactive Experience goes beyond just the interface with a computing device & extends to the way an activity is performed – an opportunity to be immersed and participate in an Interactive experience for the kids to learn from, play with and enjoy.

Impact: The Bulls Sox academy’s mission is to create a fun, safe and invigorating environment to nurture the athletic ambitions of the youth and the Interactive Floor fits right into that mission.

Airtel Interactive Bowling Alley via BrandBox

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The primary target audience, the youth, found this a fun, innovative way to engage with the brand & the new logo.

Client: Airtel

Industry: Telecom

Objective: To launch a brand logo targeted at the young consumer in a manner guaranteed to get their attention

Product: MotionMagix Interactive Floor

Brief: Airtel, one of India’s most media conscious brands, was aiming for high recall and engagement on the occasion of a brand overhaul. They chose a variety of media platforms to reach out to the young audience that was the focus of the brand. Among the most memorable events was an Interactive Bowling Alley that was “rolled out” in premium locations in 4 cities. The lanes became the scene of a blazing Airtel logo that chased the ball to the pins & then raced back to the player for a visually stunning & memorable game experience. You could say it was a “strike”!

Impact: The primary target audience, the youth, found this a fun, innovative way to engage with the brand & the new logo.

Media Coverage: http://www.afaqs.com/news/story/29033_Brand-Box-creates-buzz-for-Airtels-revamped-logo

JSW Giving a Strong Appeal to its Exhibition Booth

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Visitors of JSW booth at the FICCI India Summit were addressed in a manner designed to inform & impress at the same time.

Client: JSW Steel

Industry: Industrial, Exhibition, Event

Objective: To showcase product & corporate information in a manner designed to stand out from other exhibitors

Product: Multi-touch Magix Kiosk

Brief: The customer was participating in the FICCI India Summit with the objective of showcasing their corporate & product information to international delegates. The booth comprised a large video wall & a Magix Kiosk interactively displaying appropriate information. The objective was to give a strong visual appeal to the booth and also to promote higher engagement with more serious subject matter and in the process differentiate the company from the other exhibitors.

Impact: The booth visitors got the information they required in a manner designed to inform & impress at the same time

It’s playtime at the party!

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An easy way to get kids engaged & physically active in a controlled environment is through interactive games.

Client: Party

Industry: Kids

Objective: To engage the children attending the event through interactive games

Product: MotionMagix Interactive Floor

Brief: The challenge at any event that expects children among the attendees is how to keep them engaged. This is even more so when the number of kids is large. At a recent party at a leading hotel the hosts solved this problem by installing an Interactive Floor with games. The kids jumped, ran & kicked their way to a great time all the way through the event as these photos will show.

Impact: An easy way to get the kids engaged & physically active in a controlled environment.

Real Estate Developer Creating Lasting Impression at Property Expo

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Leading Real Estate developer attracted visitors and dazzled them like never before.

Client: A Leading Real Estate Developer

Industry: Real Estate

Objective: To differentiate their exhibit in a highly competitive environment.

Product: MagixTable, Multi-touch on wall, MotionMagix Interactive Wall

Brief: One of the leading Real Estate developers in the country was participating in the MCHI Credai Property expo in an environment where over a 100 exhibitors were vying for the attentions of thousands of prospective buyers. They chose to deploy a full range of Interactive solutions with eye-catching & informative content to leave a lasting impression in the minds of the visitors. This ranged from their branding on the MotionMagix Interactive Floor interacting with visitors to on-demand information of their projects on the MotionMagix Interactive Wall & the MagixTables. The stall caught the eye of visitors & exhibition organisers alike & ended up being among the most awarded in the show.

Impact: The booth attracted visitors from among the prospective buyers visiting the exhibition & was able to make a mark due to it’s unique look.