The polls this year have been drumming up great interest for one and all these last few months. As the election season began, most media houses and news channels focused all their energies to look up mediums where they could differentiate in ways of showcasing their electoral coverage. News Nation rose to this challenge and opted to look at TouchMagix technology to leverage the best in class multi-touch experience for their studios for live election analysis. News Nation made use of the TouchMagix Multi-touch overlay to give the audience a unique experience in viewing electoral news. The TouchMagix Multi-touch Overlay was retrofitted over a 180 inch Barco video wall, giving it a yet more classy and edgy appeal. News Nation also installed Multi-touch overlay on their 75” Samsung video wall. These surfaces had the software required to bring out the visually appealing interactive content right on to the TV screen! Instead of installing separate kiosks and booths, a huge interactive surface was created right where a television stood. Visitors could touch and expand relevant election news which was supported by high impact visuals and move or close news that did not generate their interest. The visitors and employees made full use of the display and found it an extremely engaging medium to view electoral information of their choice.
Impact: The highly interactive elements of the displayed content greatly enhanced the election coverage experience for the audience.
Launch of Nokia 5800 ExpressMusic in Africa using interactivity.
Objective: To create a retail environment that engage customers in a suitably high-tech manner in line with the brand’s positioning.
Product: Multi-Touch MagixTouch™ Overlays
Brief: The launch of Nokia 5800 ExpressMusic in Africa was like very few others at the time. The brand was adopting a “cutting edge of technology” kind of positioning in the face of stiff competition from various smart phone brands emerging around the more developed world. The brand message was reinforced at Nokia retail stores by leveraging custom content and the Multi-Touch MagixTouch™ overlays fitted into a large phone model. Customers experienced what was essentially a large mobile phone simulator with a touch enabled screen. They were invited to try out the various capabilities of the offering as well as to engage themselves in fun activities while exploring the features of the mobile phone. Customers got involved with the experience of choosing a phone in a way that they never had before while picking up essential information about the product and its capabilities. And all this was achieved while remaining in line with the brand’s positioning.
Impact: Educational and engaging experience, while creating a high-tech image of the brand in the minds of consumers.