TouchMagix via its partner in Oman exhibited the various interactive capabilities & the display possibilities of the Multi-touch MagixKiosk and gesture based MotionMagix Interactive Wall at The BIG Show Muscat one of the most important events in the Middle East for the building & construction industry.
Client: Sony PS Vita
Industry: Technology, Entertainment, Event, Exhibition, Mall
Objective: To showcase the unique multi-touch capabilities of the PSP Vita to gamers.
Product: MagixTouch Multi-touch
Brief: One of the innovative features of the PS Vita from Sony is a Multi-touch screen & a Multi-touch rear touch pad. In a “road-show” kind of environment, Sony chose a MagixTouch Multi-touch with original game content to showcase the full scope of the experience provided by the multi-touch features on a large scale model of Sony PS. The MagixTouch offered a touch-based interaction for the users where they could &get a sense of the unique game play & the sheer enjoyment that an actual Sony PS VITA can provide.
Impact: The MagixTouch Multi-touch was an obvious large-format display option for Sony given the uniqueness of the multi-touch capabilities they wanted to display.
Client: The InterContinental
Industry: Hospitality, Event
Objective: To mark a grand occasion in a suitably grand manner
Product: MotionMagix Interactive Floor
Brief: The InterContinental celebrated the 50th Anniversary of it’s grand inauguration. The several events to commemorate it’s status as the first five start hotel in the kingdom & the largest such hotel there were planned to be equally grand with attendance by various dignitaries. The events included a impressive 70 feet long interactive projections across 10 MotionMagix Interactive Floors. Guests interacted with projections of the iconic InterContinental logo & visuals of flowers.
Impact: The sheer size of the Interactive Floors installed conveyed the significance & the grandeur of the of the occasion to guests.
Client: Vodafone – Mumbai
Industry: Exhibition, Telecom, Kids Games
Objective: To provide a fun & memorable experience for the young visitors to the exhibit
Product: MotionMagix Interactive Floor
Brief: Visitors to a recent Vodafone Mumbai event were in for a melodious treat. A unique 2 camera blended projection of piano keys on the MotionMagix Interactive Floor invited the musically inclined to try to make music as they tapped out the keys on the floor. The resultant sound was corrected & tuned for better effect & the melody was piped to the entire exhibition floor in a manner reminiscent of a live pianist at work.
Impact: Visitors were able to not only interact with the exhibit but also to see other visitors react to the music created by them.
TouchMagix, in association with Lions Club of Pune recently organized a festival at Bal Kalyan Sanstha for differently-abled children.
The purpose of this activity was to provide a sense of entertainment as well as achievement to these specially abled children. They played games which they would’ve never been able to play in real life and the best part is that they responded very well to the MotionMagix interactive floor.
The activity was well appreciated by various newspapers as well
Client: National Institute of Technology – Trichy
Industry: Exhibition, Education
Objective: Showcase the interaction between Man & Technology in an unusual manner
Product: MotionMagix Interactive Floor, Magix Touch Multi touch displays
Brief: The National Institute of Technology at Trichy is one of the premier educational institutions in the country offering Engineering education & Pragyan is their flagship techno-management festival. This year the exhibition invited visitors to “Explore the power of touch”. The MotionMagix Interactive floor allowed visitors to play games like soccer on the floor & have the visuals & sounds react to their movements. The Multi touch displays created a mind-boggling display allowing multiple users to interact with the system simultaneously & get it to perform the tasks set of it.
Impact: The interactive displays fit in remarkably well with the overall attempt of the festival to promote & foster the co-existential relationship between Man & Technology !
In Media: http://www.pragyan.org/13/home/exhibitions/exhibitions/multi_touch/
Client: YouTube
Industry: Technology
Objective: To use Interactivity to provide a dazzling accompaniment to the launch of a new media property
Product: MotionMagix™ Interactive Floor
Brief: YouTube is a household name. Sometimes being such a well-known brand can be a problem especially when the intent is to launch a sub-brand or a service that goes even a little away from the traditional perception of the brand. YouTube is still largely known as a location for user generated and possibly somewhat “home grown” content so when they wanted to launch a media property focused on the online movie watching experience they wanted to make the launch memorable. Such content is obviously much more professionally produced and with the trademark showbiz “razzle dazzle”. The obvious intent was to leverage the star power resident within the content and they chose an Interactive method to drive home that message. The venue featured multiple installations of the MotionMagix™ Interactive Floor. The first with a dazzling display of “Flip Card” style albums containing collages of still images as well as popular movie clips of the day & the second providing a “halo” effect at each spot that the guest interacted with. As visitors walked with, or rather on, the stars the connect between YouTube and their new focus on movies was amply reinforced.
Impact: An innovative way was found to supplement the altered message for the new service from an established brand.
TouchMagix takes Augmented Reality one step ahead by creating this interactive Augmented Reality Experience for Associate Decor – India’s largest particleboard manufacturing plant. TouchMagix setup an Interactive Wall where people standing in front of the wall got an experience of standing in rain, sun and various such climatic conditions and learnt about unique offerings of Associate Decor. A very effective educative branding for sure!
ARAI installed multiple Magix Kiosks at their showcase International Symposium to enhance the instructional experience for the exhibit visitors. They also installed a 25 feet long Interactive Floor to welcome visitors to the event.
Interactive Floor & Interactive Wall was deployed at the technical event “Technovanza” to entertain the visitors.
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