Tag Archives: Volkswagen

An incredible InfoComm 2014

TouchMagix showcased our latest products and interactive technology solutions with some of our iconic content solutions which were used by industry giants at Infocomm 2014.

Brief: India’s largest AV and ICT event, InfoComm2014, held recently in Mumbai was buzzing with excitement. The Mecca for all AV technology lovers, this event gave us a huge opportunity to showcase some of our latest products and interactive technology solutions. The event saw enthusiastic participation and we are happy that we got quite a high share of visitors (in fact, we are told we probably had the highest number of footfalls). Our displays had the visitors marveling at our cutting edge touch and gesture based interactive technology solutions. We displayed two of our new technologies; a collaboration screen for BYOD solution and the new MotionMagix 5.0 hardware solution. Apart from this we had our visitors admiring our other tech displays, the multi- touch MagixKiosk™ and the multi- touch MagixTable™. We also showcased some of our iconic content solutions which were used by industry giants such as Royal Enfield, Reebok, Cisco, Lakeview and Volkswagen to make their company and branding events a mega success.
InfoComm is also a great place to update yourself on the latest in AV technology via the seminars conducted by industry stalwarts. Our CEO Anup Tapadia conducted one such session on interactive technology which saw a packed house. We spoke to some of the attendees and were overwhelmed to find that many had traveled across the globe to attend this session specifically.
Here’s a big thank you to all who helped us, our partners, InfoComm and especially our visitors, in making this event such a huge success.

Getting Up-close and Personal with the Latest Car Models at Auto Expo

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At the Auto Expo, Volkswagen deployed 5 Multi-touch MagixKiosk™’s with custom content.

Client: Volkswagen

Industry: Automotive

Objective: To provide a fresh, new feel across the display space and the allow the visitors to virtually touch and feel the cars.

Product: Multi-touch MagixKiosk™

Brief: The Auto-Expo was a landmark event in the calendar of pretty much every car maker worth the name. Given the large number of high quality brands clamouring for the attention from the visitors, each exhibit had to lay extra emphasis on means to attract and engage them. Volkswagen chose to take the Interactive route towards this goal. They deployed 5 Multi-touch MagixKiosk™’s across their exhibit. Each kiosk was fitted into a custom developed casing that provided additional messaging and branding space. The kiosks were equipped with custom content that contained visuals and simulations along with specs other details of the new models being exhibited. Visitors could view different variants and colours of the newly launched model with a touch or a swipe. They could zoom in or out, rotate the view and capture different perspectives of the car. The inner state was maintained consistent with the model chosen as the visitors viewed the interiors of the car. Once virtually inside they could open doors and windows and also the boot, retract mirrors, adjust handles, open the glove box, turn on and switch off the lights and see the seats as they actually would be in each case in addition to discovering other features of the models. Visitors could also access videos of the high-tech manufacturing plant where the cars were made and also view videos of the testing of the cars. The entire experience was designed to give visitors as close a look and feel of the vehicle as could be given without actually getting in and driving away in it and in the process inform them about the capabilities of the models even as they were entertained.

Impact: Even in an event as dazzling as the AutoExpo the Interactive kiosks ensured that visitors left with an indelible impression of the Volkswagen exhibit.

Green is Volkswagen’s Colour of the Season

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MagixKiosk™ & MagixFone™ increased awareness of Volkswagen’s environmental policies.

Client: Volkswagen

Industry: Automobile

Objective: To increase awareness of Volkswagen’s environmental policies and to demonstrate their commitment to the environment among employees

Product: MagixFone, Multi-touch Magix Kiosk

Brief: As one of the largest automobile makers in the world Volkswagen has always demonstrated an admirable commitment to the environment. Their policies are extensive and often visionary. On the occasion of the World Environment Day they wanted to re-iterate this commitment in the eyes of employees and also to drive up awareness of the various policies and methods. They chose to do this in an engaging game show like format using a combination of the Magix Kiosk & MagixFone. Questions about the environmental policies of Volkswagen appeared on the screen and employees were invited to send in their responses using their phones. The responses were associated with the mobile numbers of employees and tracked through MagixFone. The contest drew such a tremendous response that Volkswagen has decided to run such contests at other locations and around the year. The employee that scores the highest across all of these could be eligible for a grand prize. Policies sometimes get the rap for being dry & un-interesting – not when presented in this manner!

Impact: The interesting approach adopted to drive up awareness of the policies among the many employees was a great success.