An easy way to get kids engaged & physically active in a controlled environment is through interactive games.
Client: Party
Industry: Kids
Objective: To engage the children attending the event through interactive games
Product: MotionMagix Interactive Floor
Brief: The challenge at any event that expects children among the attendees is how to keep them engaged. This is even more so when the number of kids is large. At a recent party at a leading hotel the hosts solved this problem by installing an Interactive Floor with games. The kids jumped, ran & kicked their way to a great time all the way through the event as these photos will show.
Impact: An easy way to get the kids engaged & physically active in a controlled environment.
How TouchMagix turned a DJ show into a visual extravanganza.
Club Shockk Pune, organized a sound blasting evening with Pune’s top DJ’s in action – DJ Vaggy, DJ Agnel, DJ Sunny and Harneet, DJ Nakul. Also setting the dance floor on fire was DJ Stash with some energetic Hip Hop and Bhangra numbers. The show host MC Ketan Dossa ensured the audience remained captivated. Using MotionMagix Interactive Floor at the entrance, the guests were in for an electric start to the evening. Behind the DJ Console was the MotionMagix Interactive Wall, showcasing some exciting visual effects triggered by the DJ’s hand gestures.
Interactive Wall at Infiniti Mall in Mumbai with an engaging & innovative game for Vodafone.
MotionMagix Interactive Wall from TouchMagix. Used at the Infiniti Mall in Mumbai as an engaging & innovative game play by Vodafone. With “Step In and Have Fun” tagline, Vodafone ensures its customers get an astounding experience.
65″ Multi-touch Experience at the Auto Expo with Royal Enfield
Visitors made aware of the fascinating journey of Royal Enfield in an unforgettable manner.
Client: Royal Enfield
Industry: Auto
Objective: To drive home the extremely strong historical context of the brand and to reinforce the connect with its many fans.
Product: MagixTouch Multi-Touch technology on a 65 inch screen
Brief: Royal Enfield is an iconic brand steeped in history. As the oldest bike in continuous production in the world it has legions of followers across the globe who consider themselves experts at every twist and turn in the story of the company and the brand values this sentiment tremendously. To give these committed brand advocates access to the complete history of the bike in one place and to indulge their need to check into specific points in the timeline Royal Enfield has provided an Interactive Timeline at the reception of their main factory in India. MagixTouch Multi-touch technology on a 65 inch screen brings to life this time line containing information about the bikes of the time, the designers, specifications, advertisements, press clippings and several nuggets of visually appealing information. Visitors can go forward and back in time and home into specific years and feed their fancy to the fullest. What a way to really get to know a brand and its fascinating journey through time !
Impact: The visitors are made aware of the fascinating journey of the brand in an unforgettable manner.
Breezer Bustle Launch with MotionMagix Interactive Floor
Brief: Bacardi is known world-wide for its colourful, fruity flavours and also for its strong association with fresh, youthful music. Digital media and online connections also form a key part of the communication strategy of the brand. Among its most popular promotions in India was associated with the Breezer Bustle Music CD and promotional online game – a massive effort spread across 108 days and 36 pubs across the country. Pub visitors were invited to join the on-screen character in a dance and points were earned by following instructions to step on mats representing the different flavours of the brand.
The engagement was further deepened as players were encouraged to publish their scores to Facebook and Twitter thus also ensuring the virality of the message. A significant challenge was posed by the space constraint in the various locations –an innovative combination of the Interactive Floor and Interactive Wall helped overcome that. The movements of the players were tracked on the floor but the resulting interaction with the on-screen dancer was visually represented on the wall. All in all this was one of our most satisfying projects bringing together several uniquely challenging needs like the space-constrained deployment, the offline – online connect and the content into one launch.
Impact: The launch ensured that the Bacardi Breezer Bustle was one of the most talked about launches for the brand and also drove home the message of the various variants in a fun and engaging manner while staying with the musical theme of all Bacardi’s communications.
An innovative interactive experience where the client showcased videos, pictures, corporate PDF’s in an elegant manner.
Our partner in Dubai showcased an innovative interactive experience for one of the Leading Banks in the Middle East. By choosing MagixTouch 46″ multi-touch solution, with easily customizable application, the client could showcase videos, pictures, Corporate PDF’s and its ongoing programs in an elegant and captivating manner.
