Taking branding to the next level, with augmented reality!

When games accelerate branding and entertainment of course.

Client: Fusion Health Care, Bangalore

Industry: Health Care

Objective: To augment branding of medicines and engage audiences in entertainment activities.

Product: MotionMagix™ Interactive Wall / MagixKiosk™

Brief: Fusion Healthcare is an emerging Indian Pharmaceutical Research, Manufacturing and Marketing Company. Fusion specializes in the most sophisticated and state-of-the-art quality products across various medical specialties. The company is a part of an 800cr healthcare enterprise having foot prints in Supply chain, Logistics and Healthcare facilities.
At a recent doctor’s meet, they used our interactive wall with MotionMagix™ gesture technology for engaging customers visiting the conference. The MotionMagix™ wall enabled guests to involve themselves in an interactive game based on archery and mazes, wherein a 55” monitor presented an archer game for visitors to engage with. The archery game had balloons named after various bacteria, upon being burst, related medicine’s names were displayed.

Impact: The interactive capabilities of the MotionMagix™ Interactive Wall / MagixKiosk™ were used to engage a larger number of people from the audience along with augmenting the branding of medicines.

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