The Colour Purple, or Red, or..
Client: Crown Paints – Africa
Objective: To provide a retail experience that allows customers to experience various product options in an engaging manner
Product: Multi-Touch MagixKiosk™
Brief: One of the leading Decorative Paint brands in Africa was looking to create a coherent experience across online and retail channels in some of its leading markets.
Buying a product like paint for the home can be a stressful experience for the un-initiated as once the home is painted the process can’t really be reversed.
To help buyers agonizing over such a decision the brand heavily makes use of online resources that allow prospective clients to learn more about different shades and how they will make the rooms look when applied on their walls.
A similar “Interior Customization” experience was made available at selected retail outlets.
Specially customized content gave visitors to the store the option of trying out different colours, combinations and product variants across whole rooms or sections of walls to see how it would look in a close-to-real kind of experience.
The “virtual paint” option could of course be reversed with a single touch or swipe – a stress free way to ensure trials for size or colour before the actual purchase!
Impact: The primary objective achieved was product education of the prospective customers while also helping to maintain a consistent perception of the brand and the products across the various channels. The activity also created personalised brand engagement at the retail establishment.