Client: Hindustan Unilever Limited (HUL), Pune / Agency

Industry: FMCG

Objective: To give visitors a unique gaming experience at the Earth Day activity.

Product: MotionMagix™ Interactive Wall

Brief: Earth Day is an annual event when worldwide events are held to demonstrate support for environmental protection. Many corporates like Hindustan Unilever engage in Corporate Social Responsibility events aimed at educating its staff and customers.
An activity was organized in the company’s atrium to host visitors and engage them. A game keeping in focus, the thrust of Earth Day, consisted of collecting water in a bucket in a forest environment. While kids enjoyed this game, adults too caught on with the desire to personally experience the Technical Magic. This led to a queue of visitors being mesmerized with the interactivity to carry home a brilliant memory.

Impact: Earth day will never be forgotten by HUL staff and the visitors, commendable time being spent!!