Client: AT&T at American Idol

Industry: Telecom Service Provider

Objective: Engage and Incentivize Audience at American Idol Grand Finale After Party

Product: MotionMagix Interactive Wall

Installation Type: Single Overhead Projection on a 103″ LED Screen

Brief: American Idol, United States most watched Television Show, concluded its 10^th season in May 2011. A grand party was organized for participants, sponsors and select invitees after the results were announced. The After Party organized on a huge 20,000 sq. feet terrace had the best of decor, cuisine and music. TouchMagix was involved in creating exciting moments for the audience at the party. Our MotionMagix Wall was installed with a giant 103″ LED Screen. We devised an interactive game for AT&T and Motorola, to showcase their latest Motorola Atrix handset. The users would start a game, in which logos of AT&T, American Idol and Motorola had to be collected in a Motorola Atrix Handset. The handset would move sideways as the user moved left or right. The scoreboard on the top of the screen would pick and compare the points collected with the previous game.

Impact: The Interactive Wall was one of the products on display at the American Idol. Using an array of our interactive products, we managed to retain and invite a great footfall for the event during party hours, promoting the sponsors and their message.